Software Review

Buffer 2023 Review

Buffer let’s you plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. You can also measure your performance, create reports, and get insights. Voted #3 in social media management software.


  • Plan, collaborate, and publish social media content across multiple networks.
  • Analyze social media performance.
  • Collaborate on content with your team.


  • Free 14-day trial.
  • Paid packages start from US$15 per month.

More About Buffer

Buffer Reviews

Find out what each expert had to say about Buffer.

Esther Meyer

Marketing Manager - Grooms Shop
In order to be an effective marketing manager I social media tools in order to stay on top of all your social media marketing tasks, to find clients and market our products and services. Below are some of the social media tools I use for our business.✓ HootsuiteHootsuite is among the most popular social media management platforms, offering an overview of all your social networks like Facebook, Twitter, Youtube, Google+, LinkedIn and Instagram along with the option to create and schedule content, analyze performance, and monitor your favorite topics and hashtags. There’s a good reason for the social media platform’s success. It’s an all-in-one platform that allows you to curate and schedule content, measure your social return of investment and run social media ads✓ SendibleSendible is a powerful social media management dashboard, blending content creation, scheduling, and analysis of social accounts, also offering brand and reputation monitoring. Sendible also allows you to customize your dashboard according to your branding to attract new clients✓ BufferBuffer is another popular option for social media management, focusing on content creation and scheduling, with a user interface that makes the process easier and faster. It also offers powerful analytics for content scheduled through the platform, analyzing engagement, reach, the clicks on each post, and also the performance of your profiles at set or custom periods of time.

Jennifer Johnson

Communications & Public Relations Consultant - JenTimeCity Consulting

✓ Buffer
Buffer allows me to connect directly to Facebook, Instagram, Twitter, Pinterest, and LinkedIn accounts and then schedule posts as far into the future as I need to. I can post to multiple platforms at once, cutting my work time in half. Social media isn’t just the wave of the future–it’s now necessary for all reputable businesses and professionals to have an active social media presence. But small business owners and entrepreneurs simply don’t have time for it.

Buffer allows me to provide this valuable service to my clients, and I use it for my own social media, as well. Plus, it’s affordable for professionals like me.

Kelan Kline

Founder - The Savvy Couple

✓ Buffer
I recommend new online business owners to use Buffer since it’s free. They allow a bunch of social media channels and let you schedule up to 10 things in each of your queues. Most likely you will soon outgrow their free plan and have to upgrade but at $8 per month, it’s a bargain. We used them for 3 years with our online business and loved how simple and easy to use it was. They also provide some great insights as to what times to post, reach, clickthrough rate, etc.

We recently switched over to SmarterQueue to make things a little less hands-on and created evergreen posting schedule. It’s been great so far and has saved us hours upon hours of work being able to set up posts to auto-rotate every couple of months.

Shagun Chauhan

Business Consultant - iFour Technolab Pvt Ltd

Those days have gone when the door to door marketing used to make you gain your audience’s attention. Due to an increase in the number of social media users, you need to use more than one social media platform to grow your business. Facebook, WhatsApp, Instagram, Twitter, and YouTube are the household terms today and majorly used by the users.

Hence these free platforms provide you wide opportunity to spread your brands and converts the user and visitors to your customers but to market, your brand to all the social media platform you will be requiring few social media tools.

Even to compete to an extra edge against your competitors you should use some social medial tools to promote your business. Here’s a list of social media tools that will boost your business.

✓ UnboxSocial
– To grow effectively, one should analyze the performance. The same goes for social media.
– It is an asocial media analytical tool that gives you an in-depth analysis of your all social media handles. It is easy to use and can track various metrics to measure performance. It bifurcates the audiences, stories, and posts.
– It helps to generate social media reports for your activities performed on several social media platforms.
– 2020 is a time of Instagram stories as a form of content. This platform offer insight into the stories as well. Engagement rates, views, likes and replies to stories are on an average recorded by this tool. It has the Newsfeed to know about your industries.

✓ Buffer Reply
– BufferReply is a tool to drive a campaign by involving several other social media platforms. For Driving Traction, Buffer reply is highly used.
– The key feature in this tool is to manage the conversations happening in social media inboxes through one platform.
– You can engage with your audience through this platform very smoothly. You will receive a complete overview of the conversations with customers.
– It offers a feature called Analyze which helps you to track performance through stats and facts on your SMM and get relevant insights.

✓ Hootsuite
– Hootsuite is a multifaceted social media tool to drive a campaign and promote business. It covers all social media channels like Facebook, Instagram, Twitter, etc.
– Automated scheduling tool to maintain your social media presence. It helps you to schedule your posts into the content calendar and reminds you when to post the content.
– It also offers a feature for Team Management which makes teamwork a smooth process. In addition to that, it protects your brand from social media risks.

As you can see, the social media tools market is much more diverse than someone would think, offering various solutions that differ in their functionality and price ranges. I hope this article will help you define what you need and choose the best tool for your business.

Adeel Shabir

Content Marketing Executive - Indoor Champ

Social media is the main source of generating traffic nowadays because of its ability to connect with the audience and customers. This also requires to manage social media in a more creative way.

Following are the best tools to be used by social media managers:

✓ Buffer
Personally my favorite tool for managing all my social media posts. Buffer has the ability to schedule a certain onto the peak times of social media usage. We target different audiences in different regions. Currently, we are working in Canada and the United States. So, there are different time zones. Buffer allows us to schedule our posts, and provide the detailed analytics of the engagements on the post.

Pricing: It has two different pricing plans, it all depends upon the usage of the application. Starter plan and business plan. If you a bigger company, than I suggest you go with the business plan. For a small company, they offer a free version also, with limitations.

✓ Trello
Its task-oriented application on which we gather all the necessary tasks for the day and disperse it towards our employees. It’s a great platform for productivity and being efficient at work.

Pricing: Its a free application for the task manager.

✓ Canva
An online content creation tool, it helps a lot in making those post for social media. If you don’t have any knowledge of hardcore designing skills such as Photoshop or Illustrator. You can create the post on Canva and download it in any quality that pleases you. It allows to integrate with any social media platform, popular ones are Instagram, Twitter, and Facebook. It has many free templates and also they provide the paid version for the templates.

Pricing: It’s free to use and comes with a paid version of templates.

John Rampton

Founder and CEO - Calendar

✓ Buffer
Buffer has so many benefits. It has so many benefits, such as the content inbox tool that pulls content directly from the site you want to share to. Buffer also allows you to schedule things out to multiple social media outlets for weeks and even months into the future.

My next favorite benefit is the analytics tool, which shows the past content that has been shared via Buffer and shows statistics on how well or not so well it performed. Another really helpful tool in Buffer is the Re-Buffer tool. This allows for you to re-share something you’ve posted in the past.

Aside from all of these helpful tools, I think my absolute favorite would be the Buffer Extension. You can add an extension to your internet browser and share content from any site straight to Buffer. Altogether, I would highly recommend Buffer to anyone who would like to automate social media sharing.

Andrei Vasilescu

Digital Marketing Specialist - DontPayFull

✓ Sprout Social
Sprout Social is a comprehensive and all-in-one social media management tool. This tool is made for understanding and reaching the audience, engaging the audience and measuring the overall performance of your social media contents. It empowers the users to easily control the content quality and posting schedule. Its amazing analytic features offer trend analysis, productivity management and versatile analytical reports in order to measure and control social media marketing efforts. The plans of Sprout Specialstart at $99 per user per month.

✓ Buffer
Buffer is considered to be a multipurpose social media management tool in the trade. This tool is a specialist for content scheduling across the popular social media platforms like Facebook, Twitter, Instagram etc. with this tool, you can create, repurpose and schedule the contents according to different social platforms. Its multi-functional analytics dashboard allows tracking the performance of your social contents in real-time. You can customize your contents in any way you want with Buffer. Buffer’s plans come at$15, $65 and $99 per month along with its free version.

Manny Hernandez

Founder/CEO - OMNI, INC

✓ Buffer
Buffer is one social media management tool that has been around for quite some time, and they are a respectable platform that allows you to manage multiple social profiles with ease.

Some of the features that thrills me about Buffer is the ability to easily schedule content while browsing the web with their Chrome extensions. Buffer also suggests the perfect moments to post based on follower activity which is pretty awesome.

Stacy Caprio

Founder - Growth Marketing

✓ Buffer
One social media tool I use to boost engagement is the platform Buffer which has allowed me to post at one time to schedule social posts across multiple platforms that go live at future times. It is a huge timesaver and allows for posts to go across all of social without much effort to boost engagement and views.

Kenny Trinh

CEO - Netbooknews

Among the most social media popular management tools are:

✓ Hootsuite
Hootsuite is an easy-to-use social media manager. Users are given access to a single dashboard with the most popular social media platforms like LinkedIn, Twitter, and Facebook. You can manage and schedule your posts, receive important updates, follow people, share posts, and more. Hootsuite helps you reach all your social feeds at the same time, regardless of your location.

✓ Buffer
Buffer offers a plan through which you can craft and schedule posts for all social media networks. Just like Hootsuite, it supports Facebook, Twitter, LinkedIn, and even Instagram, a platform that has proved tricky to integrate in the past. Buffer’s dashboard differs from Hootsuite in that it shows only the timeline of your posts, without facilitating further interaction with the above platforms.

✓ CoSchedule
CoSchedule is a complex system that manages team tasks and projects and offers social media management tools as well. Like the previous tools, CoSchedule’s platform enables users to create a timely content map. As a bonus, you can build a holistic social campaign for your brand using its tools.

✓ Cincopa
Last but not least is Cincopa, a multimedia hosting platform with a variety of marketing tools. Cincopa enables you to host all sorts of media assets online: Videos, images, audios, presentations, and documents. It makes it easy to share and integrate your media content with a variety of platforms using social buttons, or by copying a direct URL. Additionally, you can track video interaction on social platforms using built-in video analytics.

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