Digital Marketing Small Business

Best Email Marketing Software 2024 – Voted By 38 Experts

Are you looking for the best email marketing software to grow your small business in 2020?

When looking for an email marketing platform, things can get a bit overwhelming. There are a lot of email marketing platforms on the market today, all with different features and pricing.

So, how do you find the best email marketing platform to use for your small business?

We have reached out to 35+ email experts and asked them the question: which email marketing platform would you recommend others to use and why?

Without further ado, here are the top email platforms the experts voted for.

Disclosure: Some of the links in this article are affiliate links. This means that, at no added cost to you, we might earn a commission if you click through and make a purchase.

Top 10 Email Marketing Software in 2024

1. MailChimp (19 votes)

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.

2. Constant Contact (5 votes)

Constant Contact has been a leading expert in email marketing for over 20 years. Their modern, mobile-optimized templates and drag-and-drop editor make it easy to create, customize, and send professional emails that work for any industry and engage your customers on every device.

2. Klaviyo (5 votes)

Klaviyo is an email marketing platform created for online businesses, featuring powerful email and SMS marketing automation. They let you deliver amazing experiences across email and other owned channels, helping businesses of every size: from entrepreneurs to iconic brands.

4. Hubspot (4 votes)

HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.

4. Drip (4 votes)

Drip is the first ECRM, an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. They are using Ecommerce CRM data and marketing automation to build personalized marketing experiences.

6. MailerLite (3 votes)

MailerLite is a simple email marketing solution for all types of businesses. The key idea behind their solution is simplicity. They provide simple and user-friendly content editor, simplified subscriber management and campaign reports with the most important statistics.

6. ActiveCampaign (3 votes)

ActiveCampaign is an email marketing, marketing automation, sales automation, and CRM software platform for small-to-mid-sized businesses. They give you the email marketing, marketing automation, and CRM tools you need to create great customer experiences.

6. GetResponse (3 votes)

GetResponse is an email marketing platform. It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

9. Mailshake (2 votes)

Mailshake is the simplest tool for cold email outreach for sales and marketing. They provide proven templates, bulk email, auto followups, track clicks & replies. Mailshake is primarily focussed on user experience, making it one of the easiest tool to use.

9. ConvertKit (2 votes)

ConvertKit is an email marketing software for creators. They help you tusing your email to grow your business through attractive forms, trackable data, and simple but powerful automations. That way, you spend less time on email marketing and more on creating.

Email marketing software can help you streamline your commercial message to your audience list. It helps you plan, execute and monitor your email marketing campaigns.

Email marketing is one of the best direct digital marketing channels. Via email, you can reach thousands of people that are part of your audience lists with personalized content. Email marketing can be an important part of your marketing strategy. It can be used to build loyalty and trust in your brand. Or simply, to get you more sales or leads.

Depending on your business, you can fully automate all of your email sending. Then, based on the data that becomes available you can tweak and optimise your email marketing strategies.

Your choice of email platform will have a significant impact on how well the email marketing channel will perform. There is no “one-size fits all” solution. Some businesses might want to use their email marketing to send newsletters to their entire audience. Others might want to create email flows, which will tweak the content of each email based on the behaviour of the visitor on the website.

We recommend comparing the pricing and features of each email marketing software to make sure you make the right choice for your small business.

Read What The Email Experts Said

Find out what each expert had to say about their favorite email marketing software. Select the email software from the list below.

Jeff Bradanini

Director of Marketing - Beirne Wealth Consulting Services, LLC
✓ VestorlyEveryone knows about Constant Contact & Mailchimp, but very few know about Vestorly.Our firm was an early adapter to Vestorly and we have now been using the platform for over 3 years. The platform is not just an email marketing solution but also a CRM system that allows you to target your content and personalize your messaging. Vestorly also helps fill the void for a lack of content by aggregating articles from across the web and making that content available to your subscribers. As a result, we have seen a substantial improvement in our open rates and user engagement.

Nabil Al-Baidhani

Blogger, Online marketer - KRA Marketing

For small businesses I recommend the following 3 email platforms:

✓ Drip
This is my #1 choice and this is what I use because it is an easy platform to use, with great and powerful automation, triggers, and delivery rate. It is a bit expensive for small businesses since it costs $49/month, but, it is totally worth it.

✓ ActiveCampaign
This platform is widely used by small businesses. It combines a good price which starts at $15/month and powerful automation, triggers, and delivery. The only negative side of ActiveCampain is, it doesn’t allow affiliate links.

✓ ConvertKit
This is one of the few email platforms that provides a free plan that starts with 100 subscribers and can go up to 1000 subscribers if you refer people to it. It has good automation, good triggers, and a great delivery rate. ConvertKit doesn’t allow Amazon affiliate links which can be a deal-breaker depending on the type of business for the small business.

Nick Flint

Owner/CEO - Pure Cut Supplements

✓ Klaviyo
Over the last year and a half, I hopped from email platform to email platform trying to find the best one. Transferring my customer emails, updating the templates, and trying out the new features along the way. A few of the ones I have used are Mail Chimp, Omnisend, Spring Bot, and Klayvio.

And after a few months on each one, I can without a doubt say that Klaviyo is by far the leader and anyone with a small business should be using it. If you talk to any respectable agency, they’ll recommend it as well for its robust features and advanced segmentation.

Some of the key features:
– plenty of on site resources and tools to help you learn
– most of the tutorials or paid courses use Klaviyo as their tool of choice, so it’s easy to follow along
– advanced automation and flows. Once you set it up, it basically prints money for your business
– custom segments. Example: You can make a list for customers that have opened an email in the last 7 days, that have abandoned their cart at least one, without ever making a purchase on your site. This tells me they’re interested and most likely ready to buy, and that’s a good segment to shoot a hefty discount to as an incentive to make that first purchase.

Jeff Moriarty

Marketing Manager - Moriarty's Gem Art

✓ Klaviyo
Our small jewelry business has tested numerous email platforms over the years. From Constant Contact, to MailChimp and now Klaviyo. Klaviyo has been the most powerful for the price.

Our company is able to not only send out promotional emails, but we can set up triggers and automations like many of the big companies out there. It makes our business look much more professional. Emails are very easy to set up, the pricing each month for our list size is minimal vs the sales we track from our email promotions going out. There may be slightly cheaper options out there, but for what Klaviyo provides you as far as options, nothing can beat it and we will continue to use it until something better comes along.

Nikita Bhagat

Sr. Digital Marketing Specialist - Signity Solutions

The best three platforms I would recommend to any small business are :

✓ Mailchimp
Mailchimp comes up with three different plans, out of which you can go ahead with free plan if you are a small business owner or blogger.

You can use a template and customize as per your requirement.
You can try A/B Split testing and find out which subject lines are getting maximum open rates.

You can integrate your Facebook Business Page to add connections and ask for feedback about your emailers.

✓ GetResponse
GetResponse is an emerging email marketing solution that can be helpful to promote your business.

You can add photos and customize your emails using Email Creator.
You can track your campaigns, analyze conversions and segment your list based on your subscriber’s action.

It has a feature called Perfect Timing, which will help to foretell the perfect timing to send your campaign for maximum open rates.

✓ Constant Contact
Constant Contact is an automated email marketing tool which comes up with the 60-day free trial.

User-friendly layout with drag and drop editor to design your email.
You can integrate it with eCommerce platforms like Shopify, WooCommerce, and BigCommerce etc.

You can operate multi-user accounts.

Meg Marrs

Founder - K9 of Mine

✓ MailerLite

I would recommend MailerLite for small businesses. Mostly because it’s the cheapest option out there! MailerLite lacks some of the jazzier features found in high-end email programs like ActiveCampaign, but it still has sold automation options and basic segmenting.

I do run into some bug issues from time to time, but for the most part it’s an affordable way to build a decent-sized email list and get your feet wet with email marketing without destroying your budget.

Adeel Shabir

Content Marketing Executive - Centriq

Email marketing is the best way to market your business and brand. This way you can reach out to the customers with your new products or services or even news about your business. Email continues to deliver a strong return on investment, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention.


Following are the top 3 best email marketing platform for small businesses:

✓ Campaign Monitor
This is the platform for your email marketing platform. This platform offers you detailed template building and searching for your relevant prospects. It also has a feature that gives you a detailed analysis of your emails being open and where they are being sent.

✓ MailChimp
This has to be a known application. This platform has been around since the birth of email. It is highly recommended by the pros because of its accessbility and easy to understand the features.

✓ Drip
This is a powerful tool for bloggers, eCommerce, and digital marketers. This tool allows you to send an indirect email with the already made templates. Also, it has features of SMS marketing.

Kuri Khailo

Digital Marketing & SEO Supervisor -

✓ MailChimp
We use the email platform Mailchimp. It’s the perfect platform for a small company and has so many things that are super useful to make sure we are successful. Mailchimp is super easy to use and you can make segments so you can target certain groups! On top of that, Mailchimp has this built in feature that it will calculate when is the best time to send your campaign based on the open rates of the past campaigns, which is super helpful! I definitely recommend it for companies starting out.

Simone Timen

Community Marketing Associate - JotForm

✓ Constant Contact
Constant Contact is a great email marketing tool for small businesses that has hundreds of integrations and unique features. They offer useful guides and services that can turn anyone into an email marketing specialist. Additionally, their customer support ensures that all of your questions are answered. Their plans start from just $20 per month. The only drawback is that Constant Contact doesn’t offer automation tools, which is an important component to email marketing today.

✓ Mailchimp
Mailchimp is a leading email marketing provider that also offers social media integration. They offer many advanced features including: automation, A/B testing, segmentation, and much more. The best part about Mailchimp is that they offer a free plan for up to 2,000 email subscribers. Their paid plans start at $9.99 per month – a great deal considering all of the advanced features and designs Mailchimp offers.

Manish Dudharejia

President and Founder - E2M Solutions Inc.

✓ Constant Contact
There are obviously many different email marketing platforms out there that vary in price, features, and success rates, which can make it difficult to choose just one – especially as a small business with limited resources and specific needs.

For small to mid-sized businesses, we tend to recommend Constant Contact. You’ve probably heard people recommend it before, but it really is one of the best email automation softwares out there. It comes with a free two month trial which really lets small business owners get a feel for the service before committing.

The reason we tend to recommend Constant Contact to little businesses is that it’s simple. It has all the bells and whistles you need to succeed, but doesn’t confuse users with crazy customization. A small team can quickly and easily learn to use the platform efficiently.

Additionally, we’ve found that Constant Contact offers an excellent number of guides, support services, and chats to get you through every email marketing query and issue.

Depending on your number of subscribers, the service costs anywhere from $20 to $95/month. The longer plan you sign up for, the bigger your discount is (up to 15 percent off).

We highly recommend Constant Contact specifically to small businesses because the platform has enough to fit their needs. However, we wouldn’t say it’s necessarily the best service for medium to large businesses – it doesn’t have all of the automation tools huge companies are probably looking for.

It all depends on what you’re looking for, and most small business owners are just looking to step up their email marketing enough to make a difference.

As a team that has worked with a variety of businesses from different backgrounds and sizes, we can confidently recommend Constant Contact for small companies – so maybe you will, too.

Catherine vanVonno

President and CEO - 20Four7VA

✓ Hubspot
It’s actually an all-in-one CRM tool but we’ve only been using their email marketing platform and we just love how easy it is to navigate. You won’t be spending most of your time watching tutorials to learn how to use it. From setting up your email to designing it (drag & drop builder) then sending it out, the whole process is straightforward in their interface and it’s free so I’d highly recommend it for anyone who’s starting as a small business.

✓ MailChimp
This is another tool we’ve had the experience of using and it has a free plan as well. A feature we found really easy and valuable in MailChimp was the way automation is being set up. They’re not too complicated to understand and would only take you little time to successfully build one. Perhaps the only problem we had with it was its limited customization features in its email editor as we wanted to add visual impact in our emails.

Also, the free plan’s customer service support is very limited so you’d be left on your own figuring things out.GetResponse. This platform’s perfect for any small business owner who just needs the basics of an email marketing platform in a tight budget. We loved how they incorporated a calendar view to get a better perspective of when email campaigns reach your recipients. The email editor is a bit challenging to get your desired look for the email but if you only need to send out emails in simple text and imagery then this tool might work for you.

Ben Taylor

IT consultant - HomeWorkingClub

✓ Microsoft Exchange
The email platform I always recommend to small businesses is Microsoft Exchange, as part of Office 365 for Business.

This gives all the functionality of enterprise-grade Exchange email, but it’s available on a subscription basis and only costs from around $10 per user, per month. Yes, there are cheaper email systems, but an Office 365 subscription also gets you all the industry standard Microsoft Office apps (i.e. Word, Excel and Powerpoint). Not that long ago, companies had to invest much more money to get solutions off this standard, but they’re far more accessible now.

Exchange has been around for years and is very robust. It’s also easy to seamlessly sync email across multiple devices, something that’s not so easy with budget-priced POP3 and IMAP accounts. It’s also all safely stored in the cloud.

Bernard Wong

Growth Hacker & Content Producer - HUSTLR

Between Vapeclubmy and HUSTLR, we’ve experimented with various email platforms, and we have a pretty good idea on which is best depending on the scale of your business.

✓ Klaviyo
If you run a highly profitable site and email marketing makes up a significant portion of your revenue, we can’t recommend Klaviyo enough. Their UX is very robust and allows for precise customization, on top of fantastic automated flows with deep API support to allow for things like personalized emails, where the email can include items in a customer’s cart, their last purchase, and so on.

✓ Drip
If you run a blog or an online course, Drip will be your best bet. While they aren’t as e-commerce centric as Klaviyo, Drip is still very competent in its own right with easily customizable flows, robust performance, and is far more affordable than Klaviyo.

✓ Mailchimp
This is the perfect option for new businesses or if you’re just starting out with email marketing and you have a limited budget. With easy drag-and-drop tools, a beginner-friendly UX, anyone can get started with email marketing using Mailchimp. The only caveat here is that they’ve recently split ways with Shopify, and will no longer be supported on the Shopify platform.

Ellie-Paige Moore

Digital Marketing Manager - The Bolt Way

✓ Hubspot
The main email marketing platform that I would recommend would be Hubspot. You can easily create and personalise your marketing emails without the need of a designer or IT. The platform also allows you to draft email campaigns that look professionally designed for any device. Hubspot also gives you the option to choose a pre-designed template that is proven to convert. With so many articles mentioning personalisation, it’s great to know there’s a platform out there that will help small businesses be part of the trend. Like a few other email platforms, Hubspot offers a free package but what makes theirs different, is that they offer so much more, including analytics, live chat and social media ads.

✓ MailChimp
I have also had experience using Mailchimp as well. This seems to be quite a common platform for businesses to use. With the option of a free plan to having additional services added to your account that start at $10 a month, it seems to be a good platform at getting through the door of email marketing. Similar to the other platforms, with Mailchimp you can select a predesigned template or customise your own email newsletter from scratch using the drag and drop function. The only issue I’ve found with Mailchimp is that sometimes they lack behind when it comes to new features, which could mean that your competitors could get ahead of you.

Lennart Meijer

Chief Marketing Officer - The Other Straw

✓ Mailchimp
For small businesses, Mailchimp is one of the best email platforms available. They offer a free plan which allows you to send up to 12,000 emails for up to 2,000 subscribers. It’s easy to use and to create a well designed, conversion-driven eDM with their drag and drop templates.

✓ SendInBlue
SendInBlue is also another great option for small businesses. It also offers a free plan which can be great to experiment and test with. It’s easy to use and their free plan provides sufficient analytics and reporting. However, being free, it’s features are limited and you’ll need to upgrade to get access to the more advanced featured and analytics.

Ryan O'Donnell

Co-Founder - SellHack

There is no one size fits all email platform for small businesses. It’s likely you’ll need 3 different platforms to solve three important aspects of your business in a sales and marketing capacity.

✓ Replyify
You’ll need for your sales and business development team to email contacts who have NOT opted in. A cold email automation platform is critical for any B2B business. The alternative to using something like Replyify is that your sales team with either a) waste time manually sending intro and follow-up emails one by one or b) they won’t send enough outbound emails which will limit your revenue potential.

✓ MailChimp
You’ll also need something like Mailchimp to handle your lead and nurture emails. Mailchimp requires that anyone you email must be opted in which is why you need Replyify which will manage your cold emails. You’ll use Mailchimp for designing HTML templated newsletters, announcements, content promotion and branding.

✓ Sendgrid
If your business processes payments or is gated requiring clients to ‘log in’ to access content, then you’ll need a transactional email platform like Sendgrid or AWS. This platform will send your account confirmation emails, password reset emails and payment confirmations.

Stephanie Tilton

Copywriter and Launch Strategist - Stephanie Tilton Copywriting

I’m a copywriter and launch strategist for female entrepreneurs. I have years of experience working inside different email platforms and would love to give my recommendations.

✓ MailChimp
The best email platform for someone brand new to business is MailChimp. The free plan allows you to send basic email campaigns, create forms to collect subscribers, and has the capability to send automated emails. Certain functions on this platform are limited, so as your business and subscribers grow, MailChimp may not work for you.

✓ ActiveCampaign
For a small business that has experience with email, I recommend Active Campaign. You can create advanced automations inside the platform that help you send targeted emails to your subscribers. Active Campaign includes forms for collecting subscriber info, shopping cart functionality, and some other advanced features. My favorite feature of this platform is the ability to “tag” your subscribers based on actions, location, etc. Then, you can send emails to subscribers that fit specific tags. This helps when using sales funnels within your business – making sure the right audience gets the right message.

Joel Debus

Director of Email Marketing & Engagement - Fit Small Business

✓ MailChimp
Mailchimp is best for small businesses that need free email marketing software with automation, segmentation, and testing. Mailchimp is a great stepping stone for small businesses that would like to test out an email marketing strategy. Also, the company’s free plan allows you to get plenty of data and build up your list size without breaking the bank.

✓ ActiveCampaign
ActiveCampaign is best for businesses that want to launch user-friendly automated email campaigns that are subscriber and timezone-specific. You can set up powerful automations that will allow you to run your drip campaigns on autopilot, which is a really vital timesaver.

Benjamin Sweeney

Marketer - ClydeBank Media

I am a marketer and business development specialist for a small publisher. We have used a variety of email platforms and far and away our favorite is Get Response.

✓ GetResponse
GetResponse is easy to use, scales easily, and makes it really easy to design good looking emails. Many email platforms can boast the same features but I have found the most reliability, deliverability, and ease of use with Get Response. GR also has a funnel builder and landing page creator which are great but I feel contribute to GR’s higher cost and aren’t always a good fit for every business. Visual automation for campaigns is straightforward but does come with a learning curve as you navigate the platform’s capabilities and particular quirks.

Katie Stone

Brand Coordinator - Leadhub

✓ ServiceTitan
ServiceTitan is a CRM meant specifically for home service industry businesses (HVAC, plumbing, roofing, etc.). ServiceTitan has a built-in email marketing platform called Marketing Pro that is great for sending email blasts or drip sequences. Because it is built out within the CRM much of the process can be automated.

✓ Hubspot
Like ServiceTitan, Hubspot is a CRM, however, it is not designed specifically for home service industry experts. Hubspot’s email marketing platform is very intuitive and customizable. Like ServiceTitan, you can run automated drip sequences.

✓ MailChimp
MailChimp is not a CRM and it is made specifically for email marketing. We use this for clients who are not on a CRM. It’s great for customizable email blasts and there are automation features, but it’s not as intuitive or well-rounded as Hubspot and ServiceTitan.

Brent Sweitzer

Professional Counselor - Sweitzer Counseling

Prior to getting my Masters and starting my practice as a therapist, I specialized in email marketing consulting. Most of the tools I worked with were for large enterprise companies. But I learned a lot about email tools in the process.

My favorite tools for small businesses starting out are the free ones. I’m not opposed to paying, but many small businesses aren’t doing enough with email marketing to justify paying right out of the gate.

✓ MailerLite
My favorite tool is MailerLite. It has 2 main features that set them apart. One, they are serious about deliverability and manually approve every application to use their platform. They do this to ensure you’re legit because they want to protect their sending reputation. Most email tools for small businesses run on a shared IP address. This means your sending reputation (and ability to make it to the inbox rather than the spam folder) is dependent on the sending practices of other businesses. So it’s good for everyone when the ESP is selective of who they take on.

The other key feature of MailerLite is multi-touch automation. This means you can send an automated series of emails to prospects without having to manually schedule each one. For bootstrapped small businesses juggling a ton of tasks, you need all the automation you can get. MailerLite gives you this feature in the free version. No other free tool I’ve found does (Mailchimp offers only single-touch automation in its free plan).

✓ MailChimp
Speaking of Mailchimp, it’s also a wonderful platform for small businesses. If you’re looking for an all-in-one marketing platform, it’s hard to beat Mailchimp. They now offer social scheduling, ad retargeting and some AI-driven features in their $14.99 standard plan. I haven’t found any digital marketing tool that offers as many features for the price as Mailchimp. For unlimited social scheduling on other platforms (that only do that), you’re looking at least $10/month. Mailchimp gives you multi-channel features for a single-channel price.

Keno Hellmann


✓ GetResponse
I can recommend GetResponse for small businesses due to their fair pricing policy and features they offer in their basic plan. It starts at $ 10.50 / month with a list size of 1.000 subscribers. That’s absolutely sufficient for most small businesses and startups.

Besides e-mail newsletters this plan also includes autoresponders, landing pages, sales funnels, automation templates and much more. The 24/7 support is available by live chat and e-mail. It’s fast and patient.

✓ MailChimp
In case that only an e-mail newsletter is needed, then I would recommend to go with Mailchimp. The free account allows to send out newsletters to a maximum of 2.000 subscribers.

When the amount of subscribers rises and autoresponders etc. are needed, I’d go with GetResponse, because Mailchimp can become very expensive when the list grows bigger.

Shiyang Gong

CEO - AILaw.Inc

✓ AWeber
I have started using AWeber email marketing for the last few years in my law firm. AWeber gives me a plethora of features and tools, including unlimited emails a day, email creation tools, autoresponders, simple automation, and many more.

It has great deliverability and its dashboard view, which displays an overview of account, several subscribers, and metrics from recent campaigns. Well, I like most of Aweber’s features and the fact that it is simple and easy to use when it comes to setting up the software and sending out email campaigns.

✓ Constant Contact
I also have experience in using Constant Contact at my business. It helps businesses, and use to create professional emails, finds new customers and drives sales of the company. Constant Contact has helped to create amazing looking emails for my organization.

I have been pleased with the results every time I create something new. I can also copy an email that I have previously created and make changes to it effortlessly.. But honestly, its price is high, although it remains within the tolerable limits due to the large number of virtues it possesses. But overall, it is also a great tool.

Mason Culligan

Head of Sleep - Mattress Battle

✓ MailerLite

Having worked with numerous fortune 500 companies, I have done a lot of research on email platforms that will contribute to a business’s success. The best email platform I recommend for small businesses is MailerLite.

Its interface is simple making it user-friendly and easy to navigate. It provides robust features, but in affordable price plans. With MailerLite, small businesses can produce newsletters optimized for different platforms such as desktops, tablets, and mobile devices.

Of course, automation is also one of MailerLite’s strong features. It allows small businesses to send automated emails to their customers and resend them if the emails were not opened. This is possible with MailerLite’s Auto Resend feature. MailerLite does its job of creating efficient emails to your customers.

Laurice Wardini

Founder - ClothedUp

✓ Klaviyo
I was using MailChimp for a bit, but recently switched to Klaviyo and I’m so glad I did. My favorite quality about them is their in-depth customization options and segmentation. This is an amazing marketing tool – you can easily target different groups of people with different emails.

Plus, pricing is good for small businesses. I pay $100 monthly for about 5,000 subscribers. The MailChimp premium plan is $300 for 10k subscribers, and you don’t even get as much customization as Klaviyo. Plus, Klaviyo lets you send unlimited emails until you hit 50k subscribers. If you send a lot of emails, this can definitely be more cost-effective in the long run.

Ronald D'souza

Digital Marketing Manager - Angel Jackets

✓ MailChimp
Mailchimp is an all-in-one email marketing platform. Their service is ideal for bloggers and small businesses because of the user-friendly interface. It allows you to create your account and start collecting emails for your very first campaign.

✓ Klaviyo
Klaviyo segmentation is much more powerful and is ideal for e-commerce. It’s more in-depth, easy to use, and exciting too. The premium features come with an additional price.

Michiel Koers

Inbound Marketing Specialist - Topic CC

✓ Hubspot
The reason is that the foundation of the platform is a CRM system. This way every e-mail you send is linked to a specific person in your database.

You can track opens, clicks etc on a person to person basis.
That makes your communication a lot more personal. There are more parts to the platform: it’s linked to your site, ads, social media etc.

Your CRM becomes your single place to have all the data about the people you e-mail, including what they do on your website and other channels.

John Frigo

Digital Marketing Lead - MySupplementStore.Com

✓ Mailshake
Personally I’d recommend MailChimp or Klaviyo, though I think Klaviyo is a superior service. Klaviyo is also more geared towards eCommerce. If you’re a brick and mortar business I think MailChimp is the best option. If you’re an ecom business or sell items online, specifically through Shopify I think Klaviyo is the better option as it syncs to your store and shows you how much money your emails are making in real time, can send abandoned cart emails to your customers, there’s just a ton of functionality.

✓ MailChimp
On the other hand if you’re a brick and mortar store, a service business, or a gym or something along those lines and the nature of your emails is just going to be stop in to the store or we’re having this sale then I think MailChimp is probably the better option.

Aleksandra Simovic

Marketing Manager - Vacation Tracker

✓ Mailshake
An email platform I’d be happy to recommend would be Mailshake. The software is perfect for cold email outreach for sales and marketing, as it offers great templates, auto followups, bulk email and the ability to track opens and replies. It’s super affordable, and their team is very dedicated and willing to help.

✓ MailChimp
Another software we use is Mailchimp. It’s great for email marketing, ads, and landing pages. Our team has been using it for a while now, and we’re really satisfied with all the features the tool has.

Kevin Rodrigues

Founder - Gardening Mentor

I’m a small business owner that has been running a few online business ventures. I’ve used a few email marketing tools and here are my thoughts on them.

✓ ConvertKit
The best email platform I would recommend for small businesses is ConvertKit. This is because it’s easy to set up and use. It has good tagging and automation features where you can even create a visual automation.

Another good email platform I found is MailChimp. This is also an easy-to-use platform and is cheaper compared to ConvertKit. You even get the first 2000 contacts free.

A new entry to my list of good email platforms is SendFox. This is a really simple email marketing tool that is no-frills but gets the job done. It’s very inexpensive and a great choice for small businesses that just want to create an email list at a low cost.

Avinash Chandra

Founder & CEO - BrandLoom

✓ Constant Contact
Our favorite email marketing software is Constant Contact.

Three features which are important for our business with email marketing software are:
– Easy email customization It should be easy to customize an email template and software should be able to make mobile responsive emails that look good and adjust properly according to the device.
– Contact Management Contact management should be easy with the software as it is most important factor in email marketing.
– Tracking result Software should track email marketing result so that company could be updated with their performance and mail effectiveness. It should help in building social networks.

Darcy Cudmore

Marketer and Editor - Cookwared

✓ Drip
Drip is my most-used and most-valued email platform because of how easy and effective it is, especially if you run an eCommerce store.

This is a platform that is intuitively smart above other platforms I have tried but also is simplistic in the way it operates. After using it to send, you can track valuable metrics like:
– Returning visitors vs New visitors
– Visitors who abandon their cart
– People who clicked the email link vs People who didn’t
And more.

It will also easily integrate into your WordPress site, WooCommerce account, and more. Sending text messages is another added bonus that has been a pleasant surprise for me!

Katherine Hunter-Blyden

Principal - KHB Marketing

✓ MailChimp
Mailchimp makes it so easy for small businesses to get upand running with professional email marketing campaigns in no time. They offera step-by-step guide to help users get started as well as a host ofeasy-to-follow user guides. So, the basics are a homerun on Mailchimp. Theplatform also offers integration tools that allow users to bring customer relationship management (CRM) or ecommerce data into the software. Want to senda message to visitors who abandon their shopping cart? It’s now easierthan ever with ecommerce integration tools. Want to advertise to contacts thathave visited your website in the past 30 days? Just use the remarketing tool totrack and communicate with these visitors. Mailchimp is a great email serviceprovider to help start and grow your email marketing campaigns.

Malte Scholz

CEO and Co-Founder - Airfocus

✓ Mailchimp
The platform that I would recommend for most small businesses is Mailchimp, for a variety of reasons:

– Their forever free plan is actually forever free for a certain number of email subscribers and emails sent. If you don’t send too many emails and your list isn’t that big, you can stay on the free plan for as long as you want.

– They let you upgrade easily. When your list grows, Mailchimp doesn’t force you into jumping for an expensive plan that you won’t use. Instead, you can grow slowly, by the number of subscribers and emails. You can pay as you go.

– They make it super easy to create beautiful emails. You can grab their templates and edit a few items and you should be good to go. Their automation builder is great too and they recently included a landing page builder as well. You have all the tools you need to create and manage beautiful emails.

Email Marketing FAQ

7 replies on “Best Email Marketing Software 2024 – Voted By 38 Experts”

The main difference between Klaviyo and Mailchimp – besides Klaviyo being way more expensive, is that you don’t get the same tools on every tier with MailChimp. You’re buying extra room for subscribers and emails, sure, but you’re also paying extra for additional tools like analytics and multivariate testing.

I use MailChimp for my business, it seems most effective to me. The biggest thing, though, is finding the right feature set that fits your needs, in addition to being friendly and easy to use.

Mailchimp is very great software. I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I like how it’s easy to interface, and how you can clean the data. I also like being able to create appealing and interactive emails for my viewers.

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