Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to deliver them. Optimize is natively integrated with Google Analytics to help you identify which parts of your site need improvement. Voted #2 in conversion rate optimization tools.
Features:
- Online website testing tool.
- Fully integrated with other Google products, like Google Analytics.
- Choose between A/B testing, multivariate testing, and redirect testing.
Pricing:
- Free to use.
More About Google Optimize
Google Optimize Reviews
Find out what each expert had to say about Google Optimize.
Bryan Clayton
Eric Siemek
✓ Google Analytics
If not one of the most important CRO tools we use is Google Analytics. Utilizing this free tool you’re able to see how everyone is interacting on your site, where they’re coming from, what pages are they looking at how long they were on the page for, etc. Google Analytics allows you to see how users are engaging with your content in every way possible. We utilize this data to see what the most popular pages are, how our funnels are working, the most popular areas and acquisitions traffic is coming from. It helps you dig into your data and further optimize your site for conversions.
✓ Google Optimize
In my opinion, the best A/B testing tool out there. Google optimize allows you to A/B test everything and anything on your website while connecting back into your Google Analytics for even further data analysis. Run a test to see if a green add to cart button works better then a red add to cart. When running the tests you can see which versions had how many sessions, conversions, and the probability of which version will perform best. If you run a service-based company or e-commerce this tool is great for A/B testing everything on the site.
✓ Hotjar
This tool helps you identify the hot and cold spots on your website. Meaning where people are clicking and not clicking on each page of your site. You can get a heatmap of the site and you can also record sessions for users to see how they are interacting on the site. This is super helpful because if people are never clicking on your main CTA then you know you better switch it up. The recordings are great because you can tell the most clicked sections of your pages and the elements that record the most user interactions.
William Chin
✓ Hotjar
For Heatmaps, I use HotJar. Great tool to find out what users are doing on your website and how they handle your site layout. Plans are very scalable and their interface is very intuitive. I’m also a big fan of the ability to “Refresh” screenshots, but also have the same data be registered.
✓ TrialFire
For funnel optimization and custom user segmentation, I use a tool called trialfire.com. Great software to help really isolate and narrow down who’s converting and how. The ability to create custom funnels and segments (with visually anchors) on the site is a fantastic tool.
✓ Google Optimize
For A/B Testing, I currently use Google optimize. Great tool for small A/B Tests, as it’s free and integrates with Google analytics. However, it’s quite costly at the enterprise level and is very restricting if you want to do multiple tests.
Andrew Ruditser
Conversion Rate Optimization is the strategic process it takes to get your website users to complete a desired action your business wants. Wether its filling out a form or buying a product, this will convert them into actual leads and/or customers. It is important to keep track of your conversion rate to see if the strategies you are using are interesting your users enough to make these desired actions. A few tools we use to track our CRO are:
✓ Google Pagespeed
This tool tracks your websites load time and gives you ideas of how to make your site faster. This is important because users will leave your site if it takes too long for your text and images to appear. This will cause them to find a different resource that provides a better and faster user experience. If the user leaves your site due to the page speed, you will lose them as a lead.
✓ Google Analytics
Google Analytics is one of the top tools to use when tracking your website metrics, especially your CRO. This is because this tool helps you track what kind of users visit your website, how long it takes them to bounce from your website, keyword research, backlinks, and more. Knowing this kind of information about your users will allow you to use better strategies to get these visitors to convert into leads and customers. Making your CRO increase.
✓ Google Optimize
This tool provides website testing and experimentation for new page designs or content changes and how they will rate on Google. This is an important tool to use because you can see what strategies will rate best on Google before making them live. The better your website ranks on Google, the more traffic your website will get, making your conversions increase.
Dhaval Panara
✓ Hotjar
One of my favorite tools to mager user behavior category.. The tools build with the marketing mind and give visibilities of website usabilities. additionally, it has a heat map, scroll depth, survey tool, polls, user journey video recording, feedback messaging and many more features. It directly helps you do find the improvement areas of the website. It’s available in free with limited features, paid with advance features
✓ Google Optimize
If you are planning to do A/B testing, Google optimization is the free tool with required insights. One of the easiest ways to give personalized the experience and run the A/B testing. The most important thing is, anyone can set up code with deep knowledge of website coding. Additionally, it integrates with your Google Analytics, Firebase, and Google Ads, therefore result comparison made easy..
✓ Unbounce
It’s very difficult to create and try various landing pages for websites, Unbounce allows user to create a custom landing page, sticky bar, and popup without knowledge of coding. Majorly the separate landing page concept uses for the paid advertisement audience. One of the main advantage use of tool a way it integrates with Google Analytics, Google ads, CRM and many more.
Jack Cornwall
✓ Google Analytics
Tells you where to look for your opportunities:
Which pages have the highest exit rate?
On what pages would increasing conversion rate by 1% make the most difference to your bottom line.
If you have your tracking set up correctly you can very easily extract the data needed to answer these questions and get you started on a data-driven approach to website optimisation.
✓ Hotjar
Also has a free tier:
This allows you to survey your users (letting them tell you what you could change to make your content more useful)
Heatmaps allow you to see what users are using on your site and what elements they aren’t noticing.
Session recording allows you to see where users are getting stuck and where the friction is in your conversion process.
✓ Google Optimize
The above tools will help you generate loads of ideas of what you want to test out. You shouldn’t just let your gut guess at what is going to work. Actually test it and let science tell you what will definitely work. Optimize allows you to test multiple pages very easily (without having to get developers involved) and it will tell you mathematically what is the best variation.
Erico Franco
✓ Google Optimize
The best CRO strategy is improving user experience optimization. Having pages optimized for the user experience increases your conversion over time.
Google has a good tool for user experience optimization called Google Optimize. Google Optimize is a great feature for improving user experience and so bringing more conversions over time When doing your next page optimization an important tip is that you need to choose a goal that generates a lot of data over time or you will have to run the experiment for months. For example, if you are a small business and are running an e-commerce that makes 5 sales a day, using these transactions as a goal may not be a good idea due to the low volume. So is better to choose for example the goal of adding to cart that will have more data as a goal, so that the experiment in Google Optimize will have a winner sooner.
Justin Grossbard
✓ Visual Website Optimizer (VWO.com)
VWO is an all-in-one CRO tool but also the most expensive which is based on-site visits. I recommend this tool for high-value traffic sites as the tool records all traffic (individual user sessions, heatmaps, scrollmaps etc) and also allows testing from A/B to multivariate. By doing both research and testing it’s easy to make observations and then push them into testing. It also plugs into Google Analytics meaning you don’t need to re-tag the site.
✓ Hotjar
This tool is only for research rather than testing but easy to implement on the site and low cost (you pay month-by-month). I also measured the impact on site speed which was minimal compared to other competitors such as crazy egg.
Bruce Hogan
✓ Optimizely
Optimizely is a market leader and fantastic CRO tool that is used by thousands of high traffic websites globally. It’s solution includes all the features that marketers and developers need to run sophisticated A/B tests. In addition to the WYSIWG editor that marketers can use to set up tests, the company has a developer tool that can be used to run A/B tests through code. Overall, Optimizely is an ideal solution for larger companies and Internet businesses that can afford its premium pricing.
✓ Google Optimize
Google Optimize is an effective A/B testing tool that’s easily implemented and 100% free. It integrates with Google Analytics for test analysis and can be implemented through Google Tag Manager. The product has all the necessary features to run website experiments including a WYSIWYG editor. Overall, Google Optimize is the best solution for companies who are just getting started with CRO or have limited budgets.
Gaurav Jain
✓ Unbounce
If you are using ads networks like Google ads and other, Unbounce is worth checking out because it has tight integration with them.
If you are starting up with, this tool can help to improve Adwords Quality Score of PPC campaigns. It can automatically create a landing page based on the most searched keywords by users on the internet.
✓ Hotjar
Hotjar is one of the best tools to check user behavior on your website with the help of a heatmap.
– You can figure out the most clicked section on your website
– The point from where users are leaving your website.
– The Section where users are interacting most.
✓ Optimizely
It’s not limited to only A/B testing, but you can do l lot more out of it,
– It is full-stack, works for web and mobile both.
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