Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.
Pros:
- Visualize the behavior of your website visitors via click, move and scroll heatmaps.
- Replay sessions of real site visitors.
- Conversion funnels to understand where your visitors are dropping off.
Pricing:
- Forever free plan to collect data up to 2,000 pageviews per day.
- Paid plans starts from US$29 per month.
More About Hotjar
Hotjar Reviews
Find out what each expert had to say about Hotjar.
Melanie Bell
Alek Asaduryan
✓ Hotjar
I personally use Hotjar for my websites because I think it’s the best software for the job. I do recommend it because of the two main features you get – Click Heatmap, and Scroll Heatmap.
With the click heatmap, you can easily learn where your visitors are clicking, and understand otherwise invisible behaviors. I use it mostly for CTR optimization on my affiliate offers. If I see that some of my links are not clicked at all I can make some changes.
The second feature that I use a lot is the Scroll Heatmap. With it, you can understand where is the average fold on your pages, and posts so you can put the most valuable information that all visitors must see above that fold. Definitely an amazing feature for all digital marketers.
Carmine Mastropierro
✓ Hotjar
I’ve used and highly recommend Hotjar for marketers looking to adopt heatmap software. It has allowed my agency to understand user behaviour in ways that traditional analytics tools can’t. We’ve been able to greatly improve the user experience, split test elements like buttons/CTAs, and increase conversions thanks to Hotjar. I suggest beginning with the free plan to test the software and see if it’s right for you. The recordings of users is especially beneficial to directly study how they interact with a website’s structure. Adding polls and surveys also allows you to collect feedback.
Darcy Burk
✓ Hotjar
Hotjar is one of the most accessible and fully features heat mapping tools around. They make it really easy for non-technical folks to jump in and start collecting heat map data in minutes. What is really awesome is that the first 2000 page views per day are free! For most small businesses that’s more than enough. For the larger sites, their subscriptions are cost effective and add a wide variety of customisation you can make to your tracking. Hotjar is a must have tool in any digital marketers kit.
Matthew Tudge
✓ Hotjar
Hotjar and Google Analytics are the 2 main tools that we use at WDA for conversion rate optimisation. Hotjar to start with is easy to use and includes some great CRO features such as heat maps and funnel tracking.
✓ Google Analytics
We use this in conjunction with Analytics when implementing a test and use the data together from both platforms to come to a decision on whether the test was successful or not and how we should proceed from there.
Charlie Worrall
✓ Hotjar
Hotjar is one of the best heat mapping tools that we’ve ever used. While heatmapping is often overlooked and not utilised, it can tell you a lot about your website and how it’s users interact with it.
I’d definitely recommend Hotjar simply due to the fact that it offers a number of different features that all offer an easy way to review the data and look at different ways that we could improve a site. Being able to quickly navigate through the platform easily and easily means that we’re able to create a plan and action it as fast as possible so that you’re constantly undergoing improvement. If you’re not moving forward, you might a well be moving backwards.
What’s more Hotjar is ideal because it doesn’t add a lot to the laid time of a website. As we all know, load time is an important part of SEO and user experience, if your load time is bad then you’ll just end up being pushed down the rankings and potentially lose out on a lot of business. So if you’re after a heat mapping software that doesn’t end up bottlenecking your site, tanking your rankings reflecting your bottom line too much, Hotjar will be perfect.
Dhaval Panara
✓ Hotjar
One of my favorite tools to mager user behavior category.. The tools build with the marketing mind and give visibilities of website usabilities. additionally, it has a heat map, scroll depth, survey tool, polls, user journey video recording, feedback messaging and many more features. It directly helps you do find the improvement areas of the website. It’s available in free with limited features, paid with advance features
✓ Google Optimize
If you are planning to do A/B testing, Google optimization is the free tool with required insights. One of the easiest ways to give personalized the experience and run the A/B testing. The most important thing is, anyone can set up code with deep knowledge of website coding. Additionally, it integrates with your Google Analytics, Firebase, and Google Ads, therefore result comparison made easy..
✓ Unbounce
It’s very difficult to create and try various landing pages for websites, Unbounce allows user to create a custom landing page, sticky bar, and popup without knowledge of coding. Majorly the separate landing page concept uses for the paid advertisement audience. One of the main advantage use of tool a way it integrates with Google Analytics, Google ads, CRM and many more.
Kevin Orbach
✓ Google Analytics
Google Analytics recently started offering heatmaps through its Chrome Extension. Since Google Analytics is nearly universally installed on websites, most marketers already have access to these heatmaps, without signing up for any additional services. It’s already built in.
✓ Hotjar
Hotjar is another great tool for heatmaps. They have a free plan, but it’s really best at enterprise level. I can appreciate its qualitative approach to data, not as much of a barrage of information like Google Analytics. Information is curated, and care is taken to visually display importance. Hotjar also offers recordings of sessions (GDPR/CDPA compliant), which Google does not, and it builds behavioral conversion funnels. They also tack on features like surveys and feedback polls, but those definitely take backseat.
✓ Lucky Orange
A third option is LuckyOrange. LuckyOrange is a really user-friendly, affordable competitor that has a real cult following among smaller e-commerce stores. It takes the ease of use of Google and the user-friendly data of Hotjar, and products a straightforward, easy-to-understand product. LuckyOrange is a great tool for those just getting their feet wet.
Sam Orchard
✓ Hotjar
We use Hotjar to analyse how visitors use our websites, to quickly identify any UX issues in the customer journey.In particular, we find the session recording feature to be invaluable. It gives such a detailed insight into a user’s interactions with the site – far beyond what analytics or raw data can show.The heatmap functionality also gives you a visual overview of how key landing pages are performing at a glance.The other great thing about Hotjar is that the free tier has a lot of available functionality for the average user, but for a power user, the paid tiers are more than worth the upgrade.
Jack Cornwall
✓ Google Analytics
Tells you where to look for your opportunities:
Which pages have the highest exit rate?
On what pages would increasing conversion rate by 1% make the most difference to your bottom line.
If you have your tracking set up correctly you can very easily extract the data needed to answer these questions and get you started on a data-driven approach to website optimisation.
✓ Hotjar
Also has a free tier:
This allows you to survey your users (letting them tell you what you could change to make your content more useful)
Heatmaps allow you to see what users are using on your site and what elements they aren’t noticing.
Session recording allows you to see where users are getting stuck and where the friction is in your conversion process.
✓ Google Optimize
The above tools will help you generate loads of ideas of what you want to test out. You shouldn’t just let your gut guess at what is going to work. Actually test it and let science tell you what will definitely work. Optimize allows you to test multiple pages very easily (without having to get developers involved) and it will tell you mathematically what is the best variation.