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Software Review

Hotjar 2022 Review

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.

Pros:

  • Visualize the behavior of your website visitors via click, move and scroll heatmaps.
  • Replay sessions of real site visitors.
  • Conversion funnels to understand where your visitors are dropping off.

Pricing:

  • Forever free plan to collect data up to 2,000 pageviews per day.
  • Paid plans starts from US$29 per month.

More About Hotjar

Hotjar Reviews

Find out what each expert had to say about Hotjar.

Ashley Kim

Associate Strategist - Avex Designs

✓ Hotjar
At Avex, our E-commerce Strategist and I love Hotjar as a heatmap software to best understand user behavior on our clients’ websites. Hotjar offers robust heat maps, screen recordings, funnel reviews, and feedback collection – all easy for anyone to interpret and understanding. What also makes Hotjar our agency’s favorite is its pricing, easy integration with Shopify, and the amazing agency plan that makes it so easy to manage multiple clients in one place.

Sam Orchard

Marketing Director - Edge of the Web

✓ Hotjar
We use Hotjar to analyse how visitors use our websites, to quickly identify any UX issues in the customer journey.In particular, we find the session recording feature to be invaluable. It gives such a detailed insight into a user’s interactions with the site – far beyond what analytics or raw data can show.The heatmap functionality also gives you a visual overview of how key landing pages are performing at a glance.The other great thing about Hotjar is that the free tier has a lot of available functionality for the average user, but for a power user, the paid tiers are more than worth the upgrade.

Alek Asaduryan

SEO at Yescycling.com - Yes Cycling

✓ Hotjar
I personally use Hotjar for my websites because I think it’s the best software for the job. I do recommend it because of the two main features you get – Click Heatmap, and Scroll Heatmap.

With the click heatmap, you can easily learn where your visitors are clicking, and understand otherwise invisible behaviors. I use it mostly for CTR optimization on my affiliate offers. If I see that some of my links are not clicked at all I can make some changes.

The second feature that I use a lot is the Scroll Heatmap. With it, you can understand where is the average fold on your pages, and posts so you can put the most valuable information that all visitors must see above that fold. Definitely an amazing feature for all digital marketers.

Peter Prabhu

Director, E-Commerce - Interstice Consulting

✓ Hotjar
We use Hotjar for most of our clients. The program installs easily, is quick, and has great free options (they run a freemium model). It includes heat maps, user session recordings, and popup surveys. It takes the analytics to a deeper level. The user session recordings, in particular, can help to identify usability problems which would otherwise go unreported as frustrated users leave the site.

Gio Soliven

Digital Marketing Specialist - UrbanFilipino

I’m an SEO Specialist and manage my WordPress blog using multiple plugins, but if I could just recommend 3 it would be:

✓ Yoast SEO
Yoast is a great tool for implementing SEO on your website. The free version is really useful in adding title tags and meta descriptions as well as generating automatic sitemaps.xml without having to resort to coding.

Smush
This tool allows you to improve your website speed by significantly reducing the file size of your images without sacrificing quality. With reduced attention span, slow loading speed is detrimental to user experience.

✓ Hotjar
Have you ever wondered where people are clicking and how far along the landing page they’re scrolling? Hotjar provides click and scroll heatmaps that can help you identify user experience problems on your website.

Matthew Tudge

Digital Marketing Manager - WDA

✓ Hotjar
Hotjar and Google Analytics are the 2 main tools that we use at WDA for conversion rate optimisation. Hotjar to start with is easy to use and includes some great CRO features such as heat maps and funnel tracking.

✓ Google Analytics
We use this in conjunction with Analytics when implementing a test and use the data together from both platforms to come to a decision on whether the test was successful or not and how we should proceed from there.

Darcy Burk

Founder & CEO - Burk Digital Factory

✓ Hotjar
Hotjar is one of the most accessible and fully features heat mapping tools around. They make it really easy for non-technical folks to jump in and start collecting heat map data in minutes. What is really awesome is that the first 2000 page views per day are free! For most small businesses that’s more than enough. For the larger sites, their subscriptions are cost effective and add a wide variety of customisation you can make to your tracking. Hotjar is a must have tool in any digital marketers kit.

Malte Scholz

Co-Founder - Airfocus

✓ Hotjar
There are several CRO tools that we use to maximize our conversions. The first one is Hotjar, which we use to track our visitors’ live sessions and record them. That way, we know if something is causing them to drop off. Also, the heatmaps are particularly useful because we know where they spend the most of their time on the website.

✓ Google Optimize
The second tool we love is Google Optimize. First of all, it’s free and second of all, it plays well with the rest of the Google apps. It lets us split-test different aspects of our website, such as copy, design, pop-up placement and much more.

Denny Putsh

Chief Editor - Hitting the Golf Ball

✓ Hotjar
Looking at a Hotjar heatmap almost feels like cheating. You can do A/B testing all day, but you will never win against someone who is testing their website with a heatmap. It gives you A/B tests a brain that most others don’t have in their tests. Also, you actually get to understand what about an A/B test worked and what didn’t.

Jitesh Keswani

CEO - e-Intelligence

✓ Hotjar
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. You will get to know what your users are doing and you can make changes on your website accordingly.

✓ Optimizely
Optimizely is a tool we use for A/B testing. With the use of Optimizely, you can do A/B testing of your web pages to know which type of web page is generating more revenue and having good results.

Hotjar FAQ

What is Hotjar?

Hotjar is a powerful tool that reveals the online behavior and voice of your users.

Is Hotjar any good?

Our experts voted for Hotjar as the #1 software for conversion rate optimisation.

Is Hotjar free to use?

Hotjar offers a forever free plan for up to 2,000 pageviews per day.

What are the best features of Hotjar?

Heatmaps. Conversion funnel. Website behavior visualization.