Software Review

Hotjar 2022 Review

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.


  • Visualize the behavior of your website visitors via click, move and scroll heatmaps.
  • Replay sessions of real site visitors.
  • Conversion funnels to understand where your visitors are dropping off.


  • Forever free plan to collect data up to 2,000 pageviews per day.
  • Paid plans starts from US$29 per month.

More About Hotjar

Hotjar Reviews

Find out what each expert had to say about Hotjar.

Eric Siemek

Director of Search - Youtech

✓ Google Analytics
If not one of the most important CRO tools we use is Google Analytics. Utilizing this free tool you’re able to see how everyone is interacting on your site, where they’re coming from, what pages are they looking at how long they were on the page for, etc. Google Analytics allows you to see how users are engaging with your content in every way possible. We utilize this data to see what the most popular pages are, how our funnels are working, the most popular areas and acquisitions traffic is coming from. It helps you dig into your data and further optimize your site for conversions.

✓ Google Optimize
In my opinion, the best A/B testing tool out there. Google optimize allows you to A/B test everything and anything on your website while connecting back into your Google Analytics for even further data analysis. Run a test to see if a green add to cart button works better then a red add to cart. When running the tests you can see which versions had how many sessions, conversions, and the probability of which version will perform best. If you run a service-based company or e-commerce this tool is great for A/B testing everything on the site.

✓ Hotjar
This tool helps you identify the hot and cold spots on your website. Meaning where people are clicking and not clicking on each page of your site. You can get a heatmap of the site and you can also record sessions for users to see how they are interacting on the site. This is super helpful because if people are never clicking on your main CTA then you know you better switch it up. The recordings are great because you can tell the most clicked sections of your pages and the elements that record the most user interactions.

Carmine Mastropierro

Founder - Mastro Commerce

✓ Hotjar
I’ve used and highly recommend Hotjar for marketers looking to adopt heatmap software. It has allowed my agency to understand user behaviour in ways that traditional analytics tools can’t. We’ve been able to greatly improve the user experience, split test elements like buttons/CTAs, and increase conversions thanks to Hotjar. I suggest beginning with the free plan to test the software and see if it’s right for you. The recordings of users is especially beneficial to directly study how they interact with a website’s structure. Adding polls and surveys also allows you to collect feedback.

Dhaval Panara

Deputy Digital Marketing Manager - Biztech Consultancy

✓ Hotjar
One of my favorite tools to mager user behavior category.. The tools build with the marketing mind and give visibilities of website usabilities. additionally, it has a heat map, scroll depth, survey tool, polls, user journey video recording, feedback messaging and many more features. It directly helps you do find the improvement areas of the website. It’s available in free with limited features, paid with advance features

✓ Google Optimize
If you are planning to do A/B testing, Google optimization is the free tool with required insights. One of the easiest ways to give personalized the experience and run the A/B testing. The most important thing is, anyone can set up code with deep knowledge of website coding. Additionally, it integrates with your Google Analytics, Firebase, and Google Ads, therefore result comparison made easy..

✓ Unbounce
It’s very difficult to create and try various landing pages for websites, Unbounce allows user to create a custom landing page, sticky bar, and popup without knowledge of coding. Majorly the separate landing page concept uses for the paid advertisement audience. One of the main advantage use of tool a way it integrates with Google Analytics, Google ads, CRM and many more.

Crystal Diaz

Senior SEO Specialist - Boldmaker

✓ Google Analytics
One of the top tools I use is Google Analytics. I know most people are like “that doesn’t count”, but it totally does depending on how you use it! I use google analytics by going to behavior> site content>landing page. I use this to see what page is getting the most organic traffic, but no conversions! And then make changes that way.

✓ Google Optimize
Another tool I use to optimize is Google Optimize. I use this mostly for a/b testing on websites like colors, text, and popups. It’s super easy to use and it tells you what test is more likely to win and you can set it as the winner and your done. Super helpful.

✓ Hotjar
The last tool I use is hotjar. There is a free version of hotjar so you can try it and see if it works for you. Hotjar takes snapshots on the website and shows you the hot areas of where people are clicking on. Then you can move stuff around the website and optimize it that way.

Supriya Agnihotri

Brand Communications Manager - SurveySensum

✓ Hotjar
It is a cloud-based software that reveals the online behavior of your website visitors. Plus it gives a good analysis and feedback on how to improve your website’s user experience and lead conversions

The best part about Hotjar is that it has a free plan which users can try out. You can target users using URLs or custom JavaScript triggers. You can get feedback in as many as 40 languages and unlimited responses can be exported easily.

Jitesh Keswani

CEO - e-Intelligence

✓ Hotjar
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. You will get to know what your users are doing and you can make changes on your website accordingly.

✓ Optimizely
Optimizely is a tool we use for A/B testing. With the use of Optimizely, you can do A/B testing of your web pages to know which type of web page is generating more revenue and having good results.

Allan Borch

Founder - Dotcom Dollar

✓ Hotjar
Great for click/mouse movement heat maps. It’s affordable and really easy to use, I can set up a heatmap in less than a minute. You also get incredible customer support. If you ever have an issue, they are easy to find and contact AND they are incredibly fast to respond.

Here are some great features from Hotjar.

Categorizes heatmaps according to device type. As you click through each one of those, the preview adjusts so you can see exactly what those device types are seeing.
Allows for visitor recording so you can literally watch a movie of how your visitor is moving through your site. It’s incredibly enlightening.

Tracks sales funnels and allows users to see “step by step” what the dropoff is. Great for finding those leaky points in your funnel!

Bottom line: Hotjar is an easy-to-use software that offers a number of heat mapping features at an affordable cost.

Charlie Worrall

Digital Marketing Executive - Imaginaire

✓ Hotjar
Hotjar is one of the best heat mapping tools that we’ve ever used. While heatmapping is often overlooked and not utilised, it can tell you a lot about your website and how it’s users interact with it.

I’d definitely recommend Hotjar simply due to the fact that it offers a number of different features that all offer an easy way to review the data and look at different ways that we could improve a site. Being able to quickly navigate through the platform easily and easily means that we’re able to create a plan and action it as fast as possible so that you’re constantly undergoing improvement. If you’re not moving forward, you might a well be moving backwards.

What’s more Hotjar is ideal because it doesn’t add a lot to the laid time of a website. As we all know, load time is an important part of SEO and user experience, if your load time is bad then you’ll just end up being pushed down the rankings and potentially lose out on a lot of business. So if you’re after a heat mapping software that doesn’t end up bottlenecking your site, tanking your rankings reflecting your bottom line too much, Hotjar will be perfect.

Melanie Bell

Co-Founder - Strategic Piece

✓ Hotjar
I highly recommend Hotjar. Not only does it offer heatmaps, but it also can record the screens of your website visitors as they navigate your site. You can watch it the same as if you were watching a YouTube video. I love this because strong marketing analysis should incorporate both quantitative and qualitative data, and this provides the qualitative – or at least a piece of it.

✓ CrazyEgg
If you just want heatmaps though, CrazyEgg can be another good option. It’s more basic, but the most straightforward tool if you’re just wanting heatmaps.

Malte Scholz

Co-Founder - Airfocus

✓ Hotjar
There are several CRO tools that we use to maximize our conversions. The first one is Hotjar, which we use to track our visitors’ live sessions and record them. That way, we know if something is causing them to drop off. Also, the heatmaps are particularly useful because we know where they spend the most of their time on the website.

✓ Google Optimize
The second tool we love is Google Optimize. First of all, it’s free and second of all, it plays well with the rest of the Google apps. It lets us split-test different aspects of our website, such as copy, design, pop-up placement and much more.

Hotjar FAQ

What is Hotjar?

Hotjar is a powerful tool that reveals the online behavior and voice of your users.

Is Hotjar any good?

Our experts voted for Hotjar as the #1 software for conversion rate optimisation.

Is Hotjar free to use?

Hotjar offers a forever free plan for up to 2,000 pageviews per day.

What are the best features of Hotjar?

Heatmaps. Conversion funnel. Website behavior visualization.