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Software Review

Hotjar 2023 Review

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.

Pros:

  • Visualize the behavior of your website visitors via click, move and scroll heatmaps.
  • Replay sessions of real site visitors.
  • Conversion funnels to understand where your visitors are dropping off.

Pricing:

  • Forever free plan to collect data up to 2,000 pageviews per day.
  • Paid plans starts from US$29 per month.

More About Hotjar

Hotjar Reviews

Find out what each expert had to say about Hotjar.

Alek Asaduryan

SEO at Yescycling.com - Yes Cycling
✓ HotjarI personally use Hotjar for my websites because I think it’s the best software for the job. I do recommend it because of the two main features you get – Click Heatmap, and Scroll Heatmap.With the click heatmap, you can easily learn where your visitors are clicking, and understand otherwise invisible behaviors. I use it mostly for CTR optimization on my affiliate offers. If I see that some of my links are not clicked at all I can make some changes.The second feature that I use a lot is the Scroll Heatmap. With it, you can understand where is the average fold on your pages, and posts so you can put the most valuable information that all visitors must see above that fold. Definitely an amazing feature for all digital marketers.

Kevin Orbach

CEO - in-house studio

✓ Google Analytics
Google Analytics recently started offering heatmaps through its Chrome Extension. Since Google Analytics is nearly universally installed on websites, most marketers already have access to these heatmaps, without signing up for any additional services. It’s already built in.

✓ Hotjar
Hotjar is another great tool for heatmaps. They have a free plan, but it’s really best at enterprise level. I can appreciate its qualitative approach to data, not as much of a barrage of information like Google Analytics. Information is curated, and care is taken to visually display importance. Hotjar also offers recordings of sessions (GDPR/CDPA compliant), which Google does not, and it builds behavioral conversion funnels. They also tack on features like surveys and feedback polls, but those definitely take backseat.

✓ Lucky Orange
A third option is LuckyOrange. LuckyOrange is a really user-friendly, affordable competitor that has a real cult following among smaller e-commerce stores. It takes the ease of use of Google and the user-friendly data of Hotjar, and products a straightforward, easy-to-understand product. LuckyOrange is a great tool for those just getting their feet wet.

Niles Koenigsberg

Digital Marketing Specialist - FiG Advertising + Marketing

To further improve the customer experience for our client websites, we use Hotjar for heat-mapping purposes at our digital marketing agency. We prefer to use this heat-mapping software over other providers because of a handful of reasons.

✓ Hotjar
Hotjar allows us to understand the behaviors of our site users and get their feedback through their array of helpful tools. Aside from the heat maps, Hotjar can also leverage anonymized session recordings to provide even clearer insights to the behaviors of our customers. This feature can be incredibly helpful, as they can show you where individual users get stuck, u-turn, and abandon your site. Hotjar can additionally include surveys and polls on site to ask users quick questions about their experiences and receive fast feedback to continuously improve the user experience.

We also greatly appreciate this resource because there is no steep learning curve with Hotjar. Far too many analytics tools make their insights overly complicated and their products can be difficult to understand. Hotjar, on the other hand, is incredibly easy to set-up with thanks to a single tracking code snippet that must be installed on your website. The software presents the data and insights in visual ways that are easy to understand, so that even our clients can see what’s wrong with our site design.

And finally, we subscribe to Hotjar because is the most affordable heat-mapping software on the market. Hotjar basic is free to use forever and their paid plans are very reasonably priced, especially when you consider how many features and powerful tools you get with this software. Every agency and every small business can get on board with this service easily and for a nice price point.

Peter Prabhu

Director, E-Commerce - Interstice Consulting

✓ Hotjar
We use Hotjar for most of our clients. The program installs easily, is quick, and has great free options (they run a freemium model). It includes heat maps, user session recordings, and popup surveys. It takes the analytics to a deeper level. The user session recordings, in particular, can help to identify usability problems which would otherwise go unreported as frustrated users leave the site.

Justin Grossbard

Search Director - Compare Forex Brokers

✓ Visual Website Optimizer (VWO.com)
VWO is an all-in-one CRO tool but also the most expensive which is based on-site visits. I recommend this tool for high-value traffic sites as the tool records all traffic (individual user sessions, heatmaps, scrollmaps etc) and also allows testing from A/B to multivariate. By doing both research and testing it’s easy to make observations and then push them into testing. It also plugs into Google Analytics meaning you don’t need to re-tag the site.

✓ Hotjar
This tool is only for research rather than testing but easy to implement on the site and low cost (you pay month-by-month). I also measured the impact on site speed which was minimal compared to other competitors such as crazy egg.

Matthew Tudge

Digital Marketing Manager - WDA

✓ Hotjar
Hotjar and Google Analytics are the 2 main tools that we use at WDA for conversion rate optimisation. Hotjar to start with is easy to use and includes some great CRO features such as heat maps and funnel tracking.

✓ Google Analytics
We use this in conjunction with Analytics when implementing a test and use the data together from both platforms to come to a decision on whether the test was successful or not and how we should proceed from there.

Malte Scholz

Co-Founder - Airfocus

✓ Hotjar
There are several CRO tools that we use to maximize our conversions. The first one is Hotjar, which we use to track our visitors’ live sessions and record them. That way, we know if something is causing them to drop off. Also, the heatmaps are particularly useful because we know where they spend the most of their time on the website.

✓ Google Optimize
The second tool we love is Google Optimize. First of all, it’s free and second of all, it plays well with the rest of the Google apps. It lets us split-test different aspects of our website, such as copy, design, pop-up placement and much more.

Jitesh Keswani

CEO - e-Intelligence

✓ Hotjar
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. You will get to know what your users are doing and you can make changes on your website accordingly.

✓ Optimizely
Optimizely is a tool we use for A/B testing. With the use of Optimizely, you can do A/B testing of your web pages to know which type of web page is generating more revenue and having good results.

Dhaval Panara

Deputy Digital Marketing Manager - Biztech Consultancy

✓ Hotjar
One of my favorite tools to mager user behavior category.. The tools build with the marketing mind and give visibilities of website usabilities. additionally, it has a heat map, scroll depth, survey tool, polls, user journey video recording, feedback messaging and many more features. It directly helps you do find the improvement areas of the website. It’s available in free with limited features, paid with advance features

✓ Google Optimize
If you are planning to do A/B testing, Google optimization is the free tool with required insights. One of the easiest ways to give personalized the experience and run the A/B testing. The most important thing is, anyone can set up code with deep knowledge of website coding. Additionally, it integrates with your Google Analytics, Firebase, and Google Ads, therefore result comparison made easy..

✓ Unbounce
It’s very difficult to create and try various landing pages for websites, Unbounce allows user to create a custom landing page, sticky bar, and popup without knowledge of coding. Majorly the separate landing page concept uses for the paid advertisement audience. One of the main advantage use of tool a way it integrates with Google Analytics, Google ads, CRM and many more.

Sam Orchard

Marketing Director - Edge of the Web

✓ Hotjar
We use Hotjar to analyse how visitors use our websites, to quickly identify any UX issues in the customer journey.In particular, we find the session recording feature to be invaluable. It gives such a detailed insight into a user’s interactions with the site – far beyond what analytics or raw data can show.The heatmap functionality also gives you a visual overview of how key landing pages are performing at a glance.The other great thing about Hotjar is that the free tier has a lot of available functionality for the average user, but for a power user, the paid tiers are more than worth the upgrade.

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