Categories
Software Review

Hotjar 2021 Review

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.

Pros:

  • Visualize the behavior of your website visitors via click, move and scroll heatmaps.
  • Replay sessions of real site visitors.
  • Conversion funnels to understand where your visitors are dropping off.

Pricing:

  • Forever free plan to collect data up to 2,000 pageviews per day.
  • Paid plans starts from US$29 per month.

More About Hotjar

Hotjar Reviews

Find out what each expert had to say about Hotjar.

Rich Mehta

Founder - Rigorous Digital

✓ Hotjar
We use Hotjar. It’s great at heatmaps but also allows you to record other data to add to the mix, like user surveys and session recordings.

Adding all that together gives a really good feel for the UX of a site, and how users journey through it.

Itamar Blauer

SEO Consultant - Itamar Blauer

✓ Hotjar
For me, the best heatmap software has to be Hotjar. It provides valuable insights such as screen session recordings, snapshots of scroll percentages, as well as identifying which parts of the page have the most clicks. For a tool with such great capabilities, the free version covers 2,000 pageviews per day which is plenty for people who want to get an idea in terms of how users behave on their website. Hotjar’s UI is very easy to follow, and you can also integrate it with external tools, such as Hubspot and Slack.

Marc Bromhall

Co-founder - Contentellect

✓ Hotjar
I’ve been using Hotjar for the last 7 years. I’ve tried other heatmapping products but this one takes the cake. The feature that I find most valuable is their “recordings” feature which allows you to actually view screen recording of real user behaviour (see where they’re hovering and clicking). The “funnels” feature is also handy. It allows you to see exactly where users are dropping off on your site.

Jack Cornwall

Head of Data & Insights - Blueclaw

✓ Google Analytics
Tells you where to look for your opportunities:
Which pages have the highest exit rate?
On what pages would increasing conversion rate by 1% make the most difference to your bottom line.
If you have your tracking set up correctly you can very easily extract the data needed to answer these questions and get you started on a data-driven approach to website optimisation.

✓ Hotjar
Also has a free tier:
This allows you to survey your users (letting them tell you what you could change to make your content more useful)
Heatmaps allow you to see what users are using on your site and what elements they aren’t noticing.
Session recording allows you to see where users are getting stuck and where the friction is in your conversion process.

✓ Google Optimize
The above tools will help you generate loads of ideas of what you want to test out. You shouldn’t just let your gut guess at what is going to work. Actually test it and let science tell you what will definitely work. Optimize allows you to test multiple pages very easily (without having to get developers involved) and it will tell you mathematically what is the best variation.

Charlie Worrall

Digital Marketing Executive - Imaginaire

✓ Hotjar
Hotjar is one of the best heat mapping tools that we’ve ever used. While heatmapping is often overlooked and not utilised, it can tell you a lot about your website and how it’s users interact with it.

I’d definitely recommend Hotjar simply due to the fact that it offers a number of different features that all offer an easy way to review the data and look at different ways that we could improve a site. Being able to quickly navigate through the platform easily and easily means that we’re able to create a plan and action it as fast as possible so that you’re constantly undergoing improvement. If you’re not moving forward, you might a well be moving backwards.

What’s more Hotjar is ideal because it doesn’t add a lot to the laid time of a website. As we all know, load time is an important part of SEO and user experience, if your load time is bad then you’ll just end up being pushed down the rankings and potentially lose out on a lot of business. So if you’re after a heat mapping software that doesn’t end up bottlenecking your site, tanking your rankings reflecting your bottom line too much, Hotjar will be perfect.

Niles Koenigsberg

Digital Marketing Specialist - FiG Advertising + Marketing

To further improve the customer experience for our client websites, we use Hotjar for heat-mapping purposes at our digital marketing agency. We prefer to use this heat-mapping software over other providers because of a handful of reasons.

✓ Hotjar
Hotjar allows us to understand the behaviors of our site users and get their feedback through their array of helpful tools. Aside from the heat maps, Hotjar can also leverage anonymized session recordings to provide even clearer insights to the behaviors of our customers. This feature can be incredibly helpful, as they can show you where individual users get stuck, u-turn, and abandon your site. Hotjar can additionally include surveys and polls on site to ask users quick questions about their experiences and receive fast feedback to continuously improve the user experience.

We also greatly appreciate this resource because there is no steep learning curve with Hotjar. Far too many analytics tools make their insights overly complicated and their products can be difficult to understand. Hotjar, on the other hand, is incredibly easy to set-up with thanks to a single tracking code snippet that must be installed on your website. The software presents the data and insights in visual ways that are easy to understand, so that even our clients can see what’s wrong with our site design.

And finally, we subscribe to Hotjar because is the most affordable heat-mapping software on the market. Hotjar basic is free to use forever and their paid plans are very reasonably priced, especially when you consider how many features and powerful tools you get with this software. Every agency and every small business can get on board with this service easily and for a nice price point.

Carmine Mastropierro

Founder - Mastro Commerce

✓ Hotjar
I’ve used and highly recommend Hotjar for marketers looking to adopt heatmap software. It has allowed my agency to understand user behaviour in ways that traditional analytics tools can’t. We’ve been able to greatly improve the user experience, split test elements like buttons/CTAs, and increase conversions thanks to Hotjar. I suggest beginning with the free plan to test the software and see if it’s right for you. The recordings of users is especially beneficial to directly study how they interact with a website’s structure. Adding polls and surveys also allows you to collect feedback.

William Chin

Web Consultant - Pickfu.com

✓ Hotjar
For Heatmaps, I use HotJar. Great tool to find out what users are doing on your website and how they handle your site layout. Plans are very scalable and their interface is very intuitive. I’m also a big fan of the ability to “Refresh” screenshots, but also have the same data be registered.

✓ TrialFire
For funnel optimization and custom user segmentation, I use a tool called trialfire.com. Great software to help really isolate and narrow down who’s converting and how. The ability to create custom funnels and segments (with visually anchors) on the site is a fantastic tool.

✓ Google Optimize
For A/B Testing, I currently use Google optimize. Great tool for small A/B Tests, as it’s free and integrates with Google analytics. However, it’s quite costly at the enterprise level and is very restricting if you want to do multiple tests.

Allan Borch

Founder - Dotcom Dollar

✓ Hotjar
Great for click/mouse movement heat maps. It’s affordable and really easy to use, I can set up a heatmap in less than a minute. You also get incredible customer support. If you ever have an issue, they are easy to find and contact AND they are incredibly fast to respond.

Here are some great features from Hotjar.

Categorizes heatmaps according to device type. As you click through each one of those, the preview adjusts so you can see exactly what those device types are seeing.
Allows for visitor recording so you can literally watch a movie of how your visitor is moving through your site. It’s incredibly enlightening.

Tracks sales funnels and allows users to see “step by step” what the dropoff is. Great for finding those leaky points in your funnel!

Bottom line: Hotjar is an easy-to-use software that offers a number of heat mapping features at an affordable cost.

Muhammad Farasat Khan

IsItWP.com

✓ Hotjar
Hotjar is one powerful tool for generating heatmaps and screen recordings. By using Hotjar it is easier to validate our efforts we put into CTA placement and A/B testing of landing pages we create for our users. These are just a few implications of Hotjar for us but there is much more that you can achieve with this CRO tool.

✓ Google Tag Manager
GTM is a smart and easy solution to event tracking. For monitoring our conversion events we use Conversion Linker in GTM for measuring the conversions each call to action on our page is generating. This becomes very effective in validating the impact our CTA is generating in one place. When you are aware of the impact of each CTA then it becomes easier to justify their placement.

Hotjar FAQ

What is Hotjar?

Hotjar is a powerful tool that reveals the online behavior and voice of your users.

Is Hotjar any good?

Our experts voted for Hotjar as the #1 software for conversion rate optimisation.

Is Hotjar free to use?

Hotjar offers a forever free plan for up to 2,000 pageviews per day.

What are the best features of Hotjar?

Heatmaps. Conversion funnel. Website behavior visualization.