Software Review

Hotjar 2024 Review

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.


  • Visualize the behavior of your website visitors via click, move and scroll heatmaps.
  • Replay sessions of real site visitors.
  • Conversion funnels to understand where your visitors are dropping off.


  • Forever free plan to collect data up to 2,000 pageviews per day.
  • Paid plans starts from US$29 per month.

More About Hotjar

Hotjar Reviews

Find out what each expert had to say about Hotjar.

Melanie Bell

Co-Founder - Strategic Piece
✓ HotjarI highly recommend Hotjar. Not only does it offer heatmaps, but it also can record the screens of your website visitors as they navigate your site. You can watch it the same as if you were watching a YouTube video. I love this because strong marketing analysis should incorporate both quantitative and qualitative data, and this provides the qualitative – or at least a piece of it.✓ CrazyEggIf you just want heatmaps though, CrazyEgg can be another good option. It’s more basic, but the most straightforward tool if you’re just wanting heatmaps.

Darjan Hren

Comversion Optimization Consultant -

✓ Hotjar
There’s no way around it HotJar is the go-to heatmap tool to get your visitor analytics. The heatmap data you get will help you easily analyze, optimize and improve your conversions and fix your exit clicks.

It’s a no brainer tool to use with a free plan. It has a quick and easy install as well as the additional features like visitor recording, polls and a lot more. HotJar is the all-in-one industry standard I use regularly for my client’s conversion optimization.

Gaurav Jain

Co-Founder - MageComp LLP

✓ Unbounce
If you are using ads networks like Google ads and other, Unbounce is worth checking out because it has tight integration with them.

If you are starting up with, this tool can help to improve Adwords Quality Score of PPC campaigns. It can automatically create a landing page based on the most searched keywords by users on the internet.

✓ Hotjar
Hotjar is one of the best tools to check user behavior on your website with the help of a heatmap.
– You can figure out the most clicked section on your website
– The point from where users are leaving your website.
– The Section where users are interacting most.

✓ Optimizely
It’s not limited to only A/B testing, but you can do l lot more out of it,
– It is full-stack, works for web and mobile both.

Darcy Burk

Founder & CEO - Burk Digital Factory

✓ Hotjar
Hotjar is one of the most accessible and fully features heat mapping tools around. They make it really easy for non-technical folks to jump in and start collecting heat map data in minutes. What is really awesome is that the first 2000 page views per day are free! For most small businesses that’s more than enough. For the larger sites, their subscriptions are cost effective and add a wide variety of customisation you can make to your tracking. Hotjar is a must have tool in any digital marketers kit.

Jitesh Keswani

CEO - e-Intelligence

✓ Hotjar
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. You will get to know what your users are doing and you can make changes on your website accordingly.

✓ Optimizely
Optimizely is a tool we use for A/B testing. With the use of Optimizely, you can do A/B testing of your web pages to know which type of web page is generating more revenue and having good results.

Abdullah Prem

Founder & CEO - Bloggersneed

Heatmaps are a great way to find out which area gets more attention and clicks on websites. It will show color statistical data in the form warm to cool color spectrum.

There are lots and lots of heatmap available on the internet but if you ask me the best one. My favorite premium tools are crazy egg, Clicktale, and Hotjar.

✓ CrazyEgg
Crazyegg is most internet marketers recommended and more than 300k webmasters use crazy egg. Because it has the best features like recordings, snapshots, and A/B testings.

✓ Clicktale
Clicktale is another favorite heatmap to see website user behaviors and the tap heatmap from the Clicktale is used to understand the user’s expectations.

✓ Hotjar
Hotjar is a free WordPress heatmap plugin that’s why I use it on single page websites where I promote affiliate products via paid ads platform like Taboola and Revcontent to record users behavior. Want to try premium plugin then use Crazyegg, don’t have bucks then enjoy Hotjar heatmap

Ashley Kim

Associate Strategist - Avex Designs

✓ Hotjar
At Avex, our E-commerce Strategist and I love Hotjar as a heatmap software to best understand user behavior on our clients’ websites. Hotjar offers robust heat maps, screen recordings, funnel reviews, and feedback collection – all easy for anyone to interpret and understanding. What also makes Hotjar our agency’s favorite is its pricing, easy integration with Shopify, and the amazing agency plan that makes it so easy to manage multiple clients in one place.

Niles Koenigsberg

Digital Marketing Specialist - FiG Advertising + Marketing

To further improve the customer experience for our client websites, we use Hotjar for heat-mapping purposes at our digital marketing agency. We prefer to use this heat-mapping software over other providers because of a handful of reasons.

✓ Hotjar
Hotjar allows us to understand the behaviors of our site users and get their feedback through their array of helpful tools. Aside from the heat maps, Hotjar can also leverage anonymized session recordings to provide even clearer insights to the behaviors of our customers. This feature can be incredibly helpful, as they can show you where individual users get stuck, u-turn, and abandon your site. Hotjar can additionally include surveys and polls on site to ask users quick questions about their experiences and receive fast feedback to continuously improve the user experience.

We also greatly appreciate this resource because there is no steep learning curve with Hotjar. Far too many analytics tools make their insights overly complicated and their products can be difficult to understand. Hotjar, on the other hand, is incredibly easy to set-up with thanks to a single tracking code snippet that must be installed on your website. The software presents the data and insights in visual ways that are easy to understand, so that even our clients can see what’s wrong with our site design.

And finally, we subscribe to Hotjar because is the most affordable heat-mapping software on the market. Hotjar basic is free to use forever and their paid plans are very reasonably priced, especially when you consider how many features and powerful tools you get with this software. Every agency and every small business can get on board with this service easily and for a nice price point.

Alek Asaduryan

SEO at - Yes Cycling

✓ Hotjar
I personally use Hotjar for my websites because I think it’s the best software for the job. I do recommend it because of the two main features you get – Click Heatmap, and Scroll Heatmap.

With the click heatmap, you can easily learn where your visitors are clicking, and understand otherwise invisible behaviors. I use it mostly for CTR optimization on my affiliate offers. If I see that some of my links are not clicked at all I can make some changes.

The second feature that I use a lot is the Scroll Heatmap. With it, you can understand where is the average fold on your pages, and posts so you can put the most valuable information that all visitors must see above that fold. Definitely an amazing feature for all digital marketers.

Denny Putsh

Chief Editor - Hitting the Golf Ball

✓ Hotjar
Looking at a Hotjar heatmap almost feels like cheating. You can do A/B testing all day, but you will never win against someone who is testing their website with a heatmap. It gives you A/B tests a brain that most others don’t have in their tests. Also, you actually get to understand what about an A/B test worked and what didn’t.

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