Categories
Software Review

Hotjar 2021 Review

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.

Pros:

  • Visualize the behavior of your website visitors via click, move and scroll heatmaps.
  • Replay sessions of real site visitors.
  • Conversion funnels to understand where your visitors are dropping off.

Pricing:

  • Forever free plan to collect data up to 2,000 pageviews per day.
  • Paid plans starts from US$29 per month.

More About Hotjar

Hotjar Reviews

Find out what each expert had to say about Hotjar.

William Chen

Web Consultant - ProLightingRental

The three software I would recommend for heatmapping are:

✓ HotJar
Easy tool to use, comes with a relative cheap price-tag and has session recording and basic heat map functionality (click clusters, mouse cursors). It’s my go to favorite for all things heat-mapping.

✓ Crazy Egg
Fairly simple tool as well. Comes with some VERY basic A/B Testing tool. Has a “confetti” map which is unique to HotJar (from my experience), which actually counts the clicks across the page. Overall, pricing is not bad either. I would recommend this to new users to CRO.

✓ TrialFire
Great interactive heat-map and custom funnel relay. Can also capture clicks hidden behind AJAX calls or async’ed loading (Which is nice). Also reveals contact form submissions. Definitely built for expert CRO’ers as the funnel creation and element tagging can be VERY daunting.

Abdullah Prem

Founder & CEO - Bloggersneed

Heatmaps are a great way to find out which area gets more attention and clicks on websites. It will show color statistical data in the form warm to cool color spectrum.

There are lots and lots of heatmap available on the internet but if you ask me the best one. My favorite premium tools are crazy egg, Clicktale, and Hotjar.

✓ CrazyEgg
Crazyegg is most internet marketers recommended and more than 300k webmasters use crazy egg. Because it has the best features like recordings, snapshots, and A/B testings.

✓ Clicktale
Clicktale is another favorite heatmap to see website user behaviors and the tap heatmap from the Clicktale is used to understand the user’s expectations.

✓ Hotjar
Hotjar is a free WordPress heatmap plugin that’s why I use it on single page websites where I promote affiliate products via paid ads platform like Taboola and Revcontent to record users behavior. Want to try premium plugin then use Crazyegg, don’t have bucks then enjoy Hotjar heatmap

Jack Cornwall

Head of Data & Insights - Blueclaw

✓ Google Analytics
Tells you where to look for your opportunities:
Which pages have the highest exit rate?
On what pages would increasing conversion rate by 1% make the most difference to your bottom line.
If you have your tracking set up correctly you can very easily extract the data needed to answer these questions and get you started on a data-driven approach to website optimisation.

✓ Hotjar
Also has a free tier:
This allows you to survey your users (letting them tell you what you could change to make your content more useful)
Heatmaps allow you to see what users are using on your site and what elements they aren’t noticing.
Session recording allows you to see where users are getting stuck and where the friction is in your conversion process.

✓ Google Optimize
The above tools will help you generate loads of ideas of what you want to test out. You shouldn’t just let your gut guess at what is going to work. Actually test it and let science tell you what will definitely work. Optimize allows you to test multiple pages very easily (without having to get developers involved) and it will tell you mathematically what is the best variation.

Sam Orchard

Marketing Director - Edge of the Web

✓ Hotjar
We use Hotjar to analyse how visitors use our websites, to quickly identify any UX issues in the customer journey.In particular, we find the session recording feature to be invaluable. It gives such a detailed insight into a user’s interactions with the site – far beyond what analytics or raw data can show.The heatmap functionality also gives you a visual overview of how key landing pages are performing at a glance.The other great thing about Hotjar is that the free tier has a lot of available functionality for the average user, but for a power user, the paid tiers are more than worth the upgrade.

Neal Taparia

CEO - Solitaired

✓ Hotjar
I recommend HotJar. It’s got great heatmap technology, but more importantly, it has a suite of tools that help you further understand the heatmap. For example, you can actually watch recordings of users’ mouse movement to get an understanding of why your heatmap looks the way it does. If you have questions for your users, you can instantly launch a survey prompt on that specific page to learn more. All of this combined makes HotJar a very powerful tool.

Rich Mehta

Founder - Rigorous Digital

✓ Hotjar
We use Hotjar. It’s great at heatmaps but also allows you to record other data to add to the mix, like user surveys and session recordings.

Adding all that together gives a really good feel for the UX of a site, and how users journey through it.

Kevin Orbach

CEO - in-house studio

✓ Google Analytics
Google Analytics recently started offering heatmaps through its Chrome Extension. Since Google Analytics is nearly universally installed on websites, most marketers already have access to these heatmaps, without signing up for any additional services. It’s already built in.

✓ Hotjar
Hotjar is another great tool for heatmaps. They have a free plan, but it’s really best at enterprise level. I can appreciate its qualitative approach to data, not as much of a barrage of information like Google Analytics. Information is curated, and care is taken to visually display importance. Hotjar also offers recordings of sessions (GDPR/CDPA compliant), which Google does not, and it builds behavioral conversion funnels. They also tack on features like surveys and feedback polls, but those definitely take backseat.

✓ Lucky Orange
A third option is LuckyOrange. LuckyOrange is a really user-friendly, affordable competitor that has a real cult following among smaller e-commerce stores. It takes the ease of use of Google and the user-friendly data of Hotjar, and products a straightforward, easy-to-understand product. LuckyOrange is a great tool for those just getting their feet wet.

Charlie Worrall

Digital Marketing Executive - Imaginaire

✓ Hotjar
Hotjar is one of the best heat mapping tools that we’ve ever used. While heatmapping is often overlooked and not utilised, it can tell you a lot about your website and how it’s users interact with it.

I’d definitely recommend Hotjar simply due to the fact that it offers a number of different features that all offer an easy way to review the data and look at different ways that we could improve a site. Being able to quickly navigate through the platform easily and easily means that we’re able to create a plan and action it as fast as possible so that you’re constantly undergoing improvement. If you’re not moving forward, you might a well be moving backwards.

What’s more Hotjar is ideal because it doesn’t add a lot to the laid time of a website. As we all know, load time is an important part of SEO and user experience, if your load time is bad then you’ll just end up being pushed down the rankings and potentially lose out on a lot of business. So if you’re after a heat mapping software that doesn’t end up bottlenecking your site, tanking your rankings reflecting your bottom line too much, Hotjar will be perfect.

Muhammad Farasat Khan

IsItWP.com

✓ Hotjar
Hotjar is one powerful tool for generating heatmaps and screen recordings. By using Hotjar it is easier to validate our efforts we put into CTA placement and A/B testing of landing pages we create for our users. These are just a few implications of Hotjar for us but there is much more that you can achieve with this CRO tool.

✓ Google Tag Manager
GTM is a smart and easy solution to event tracking. For monitoring our conversion events we use Conversion Linker in GTM for measuring the conversions each call to action on our page is generating. This becomes very effective in validating the impact our CTA is generating in one place. When you are aware of the impact of each CTA then it becomes easier to justify their placement.

Darjan Hren

Comversion Optimization Consultant - hren.io

✓ Hotjar
There’s no way around it HotJar is the go-to heatmap tool to get your visitor analytics. The heatmap data you get will help you easily analyze, optimize and improve your conversions and fix your exit clicks.

It’s a no brainer tool to use with a free plan. It has a quick and easy install as well as the additional features like visitor recording, polls and a lot more. HotJar is the all-in-one industry standard I use regularly for my client’s conversion optimization.

Hotjar FAQ

What is Hotjar?

Hotjar is a powerful tool that reveals the online behavior and voice of your users.

Is Hotjar any good?

Our experts voted for Hotjar as the #1 software for conversion rate optimisation.

Is Hotjar free to use?

Hotjar offers a forever free plan for up to 2,000 pageviews per day.

What are the best features of Hotjar?

Heatmaps. Conversion funnel. Website behavior visualization.