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Hotjar 2022 Review

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.

Pros:

  • Visualize the behavior of your website visitors via click, move and scroll heatmaps.
  • Replay sessions of real site visitors.
  • Conversion funnels to understand where your visitors are dropping off.

Pricing:

  • Forever free plan to collect data up to 2,000 pageviews per day.
  • Paid plans starts from US$29 per month.

More About Hotjar

Hotjar Reviews

Find out what each expert had to say about Hotjar.

Niles Koenigsberg

Digital Marketing Specialist - FiG Advertising + Marketing

To further improve the customer experience for our client websites, we use Hotjar for heat-mapping purposes at our digital marketing agency. We prefer to use this heat-mapping software over other providers because of a handful of reasons.

✓ Hotjar
Hotjar allows us to understand the behaviors of our site users and get their feedback through their array of helpful tools. Aside from the heat maps, Hotjar can also leverage anonymized session recordings to provide even clearer insights to the behaviors of our customers. This feature can be incredibly helpful, as they can show you where individual users get stuck, u-turn, and abandon your site. Hotjar can additionally include surveys and polls on site to ask users quick questions about their experiences and receive fast feedback to continuously improve the user experience.

We also greatly appreciate this resource because there is no steep learning curve with Hotjar. Far too many analytics tools make their insights overly complicated and their products can be difficult to understand. Hotjar, on the other hand, is incredibly easy to set-up with thanks to a single tracking code snippet that must be installed on your website. The software presents the data and insights in visual ways that are easy to understand, so that even our clients can see what’s wrong with our site design.

And finally, we subscribe to Hotjar because is the most affordable heat-mapping software on the market. Hotjar basic is free to use forever and their paid plans are very reasonably priced, especially when you consider how many features and powerful tools you get with this software. Every agency and every small business can get on board with this service easily and for a nice price point.

Darjan Hren

Comversion Optimization Consultant - hren.io

✓ Hotjar
There’s no way around it HotJar is the go-to heatmap tool to get your visitor analytics. The heatmap data you get will help you easily analyze, optimize and improve your conversions and fix your exit clicks.

It’s a no brainer tool to use with a free plan. It has a quick and easy install as well as the additional features like visitor recording, polls and a lot more. HotJar is the all-in-one industry standard I use regularly for my client’s conversion optimization.

Darcy Burk

Founder & CEO - Burk Digital Factory

✓ Hotjar
Hotjar is one of the most accessible and fully features heat mapping tools around. They make it really easy for non-technical folks to jump in and start collecting heat map data in minutes. What is really awesome is that the first 2000 page views per day are free! For most small businesses that’s more than enough. For the larger sites, their subscriptions are cost effective and add a wide variety of customisation you can make to your tracking. Hotjar is a must have tool in any digital marketers kit.

Dhaval Panara

Deputy Digital Marketing Manager - Biztech Consultancy

✓ Hotjar
One of my favorite tools to mager user behavior category.. The tools build with the marketing mind and give visibilities of website usabilities. additionally, it has a heat map, scroll depth, survey tool, polls, user journey video recording, feedback messaging and many more features. It directly helps you do find the improvement areas of the website. It’s available in free with limited features, paid with advance features

✓ Google Optimize
If you are planning to do A/B testing, Google optimization is the free tool with required insights. One of the easiest ways to give personalized the experience and run the A/B testing. The most important thing is, anyone can set up code with deep knowledge of website coding. Additionally, it integrates with your Google Analytics, Firebase, and Google Ads, therefore result comparison made easy..

✓ Unbounce
It’s very difficult to create and try various landing pages for websites, Unbounce allows user to create a custom landing page, sticky bar, and popup without knowledge of coding. Majorly the separate landing page concept uses for the paid advertisement audience. One of the main advantage use of tool a way it integrates with Google Analytics, Google ads, CRM and many more.

Chris Sheward

Founder & CEO - Repuzen

✓ Hotjar
I would definitely recommend Hotjar.com for most companies. Hotjar enables websites to easily view heatmaps across all devices so it has you covered if you are a mobile or desktop first company. It is also widely regarded as the most used heatmap tracking software with over 500 million users including Adobe and Decathlon.

It integrates well with Google tag manager so it is simple to setup for most people and running your first heatmap takes just a few minutes from that point.

The best part? Hotjar provides a free tier to setup and start using it straight away. You only pay if you want to record additional viewers or retain more than a certain amount of recordings. This means it works well for startups and small companies since you only need to start paying once your business is expanding.

Eric siemek

Director of Search - Youtech

✓ Hotjar
We utilize Hotjar as our main screen recording program. With Hotjar you can easily learn how users interact with your site with both heatmaps and screen recordings. You can also make parameters so you only see people who are on the site for 30+ seconds, returning users, etc. all these allow us to spot key issues that Google Analytics cannot.

Gio Soliven

Digital Marketing Specialist - UrbanFilipino

I’m an SEO Specialist and manage my WordPress blog using multiple plugins, but if I could just recommend 3 it would be:

✓ Yoast SEO
Yoast is a great tool for implementing SEO on your website. The free version is really useful in adding title tags and meta descriptions as well as generating automatic sitemaps.xml without having to resort to coding.

Smush
This tool allows you to improve your website speed by significantly reducing the file size of your images without sacrificing quality. With reduced attention span, slow loading speed is detrimental to user experience.

✓ Hotjar
Have you ever wondered where people are clicking and how far along the landing page they’re scrolling? Hotjar provides click and scroll heatmaps that can help you identify user experience problems on your website.

Muhammad Farasat Khan

IsItWP.com

✓ Hotjar
Hotjar is one powerful tool for generating heatmaps and screen recordings. By using Hotjar it is easier to validate our efforts we put into CTA placement and A/B testing of landing pages we create for our users. These are just a few implications of Hotjar for us but there is much more that you can achieve with this CRO tool.

✓ Google Tag Manager
GTM is a smart and easy solution to event tracking. For monitoring our conversion events we use Conversion Linker in GTM for measuring the conversions each call to action on our page is generating. This becomes very effective in validating the impact our CTA is generating in one place. When you are aware of the impact of each CTA then it becomes easier to justify their placement.

Charlie Worrall

Digital Marketing Executive - Imaginaire

✓ Hotjar
Hotjar is one of the best heat mapping tools that we’ve ever used. While heatmapping is often overlooked and not utilised, it can tell you a lot about your website and how it’s users interact with it.

I’d definitely recommend Hotjar simply due to the fact that it offers a number of different features that all offer an easy way to review the data and look at different ways that we could improve a site. Being able to quickly navigate through the platform easily and easily means that we’re able to create a plan and action it as fast as possible so that you’re constantly undergoing improvement. If you’re not moving forward, you might a well be moving backwards.

What’s more Hotjar is ideal because it doesn’t add a lot to the laid time of a website. As we all know, load time is an important part of SEO and user experience, if your load time is bad then you’ll just end up being pushed down the rankings and potentially lose out on a lot of business. So if you’re after a heat mapping software that doesn’t end up bottlenecking your site, tanking your rankings reflecting your bottom line too much, Hotjar will be perfect.

Neal Taparia

CEO - Solitaired

✓ Hotjar
I recommend HotJar. It’s got great heatmap technology, but more importantly, it has a suite of tools that help you further understand the heatmap. For example, you can actually watch recordings of users’ mouse movement to get an understanding of why your heatmap looks the way it does. If you have questions for your users, you can instantly launch a survey prompt on that specific page to learn more. All of this combined makes HotJar a very powerful tool.

Hotjar FAQ

What is Hotjar?

Hotjar is a powerful tool that reveals the online behavior and voice of your users.

Is Hotjar any good?

Our experts voted for Hotjar as the #1 software for conversion rate optimisation.

Is Hotjar free to use?

Hotjar offers a forever free plan for up to 2,000 pageviews per day.

What are the best features of Hotjar?

Heatmaps. Conversion funnel. Website behavior visualization.