Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.
- Visualize the behavior of your website visitors via click, move and scroll heatmaps.
- Replay sessions of real site visitors.
- Conversion funnels to understand where your visitors are dropping off.
- Forever free plan to collect data up to 2,000 pageviews per day.
- Paid plans starts from US$29 per month.
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Find out what each expert had to say about Hotjar.
We utilize Hotjar as our main screen recording program. With Hotjar you can easily learn how users interact with your site with both heatmaps and screen recordings. You can also make parameters so you only see people who are on the site for 30+ seconds, returning users, etc. all these allow us to spot key issues that Google Analytics cannot.
We use Hotjar with clients and our own site. It’s very useful to be able to track different types of pages e.g. homepage, blog, commercial product page. We use this and recommend it because it’s very simple to use, informative, fairly priced and the data is acquired very quickly with a friendly user interface.
✓ Google Analytics
One of the top tools I use is Google Analytics. I know most people are like “that doesn’t count”, but it totally does depending on how you use it! I use google analytics by going to behavior> site content>landing page. I use this to see what page is getting the most organic traffic, but no conversions! And then make changes that way.
✓ Google Optimize
Another tool I use to optimize is Google Optimize. I use this mostly for a/b testing on websites like colors, text, and popups. It’s super easy to use and it tells you what test is more likely to win and you can set it as the winner and your done. Super helpful.
The last tool I use is hotjar. There is a free version of hotjar so you can try it and see if it works for you. Hotjar takes snapshots on the website and shows you the hot areas of where people are clicking on. Then you can move stuff around the website and optimize it that way.
✓ Google Analytics
Google Analytics recently started offering heatmaps through its Chrome Extension. Since Google Analytics is nearly universally installed on websites, most marketers already have access to these heatmaps, without signing up for any additional services. It’s already built in.
Hotjar is another great tool for heatmaps. They have a free plan, but it’s really best at enterprise level. I can appreciate its qualitative approach to data, not as much of a barrage of information like Google Analytics. Information is curated, and care is taken to visually display importance. Hotjar also offers recordings of sessions (GDPR/CDPA compliant), which Google does not, and it builds behavioral conversion funnels. They also tack on features like surveys and feedback polls, but those definitely take backseat.
✓ Lucky Orange
A third option is LuckyOrange. LuckyOrange is a really user-friendly, affordable competitor that has a real cult following among smaller e-commerce stores. It takes the ease of use of Google and the user-friendly data of Hotjar, and products a straightforward, easy-to-understand product. LuckyOrange is a great tool for those just getting their feet wet.
Looking at a Hotjar heatmap almost feels like cheating. You can do A/B testing all day, but you will never win against someone who is testing their website with a heatmap. It gives you A/B tests a brain that most others don’t have in their tests. Also, you actually get to understand what about an A/B test worked and what didn’t.
We use Hotjar for most of our clients. The program installs easily, is quick, and has great free options (they run a freemium model). It includes heat maps, user session recordings, and popup surveys. It takes the analytics to a deeper level. The user session recordings, in particular, can help to identify usability problems which would otherwise go unreported as frustrated users leave the site.
Great for click/mouse movement heat maps. It’s affordable and really easy to use, I can set up a heatmap in less than a minute. You also get incredible customer support. If you ever have an issue, they are easy to find and contact AND they are incredibly fast to respond.
Here are some great features from Hotjar.
Categorizes heatmaps according to device type. As you click through each one of those, the preview adjusts so you can see exactly what those device types are seeing.
Allows for visitor recording so you can literally watch a movie of how your visitor is moving through your site. It’s incredibly enlightening.
Tracks sales funnels and allows users to see “step by step” what the dropoff is. Great for finding those leaky points in your funnel!
Bottom line: Hotjar is an easy-to-use software that offers a number of heat mapping features at an affordable cost.
For Heatmaps, I use HotJar. Great tool to find out what users are doing on your website and how they handle your site layout. Plans are very scalable and their interface is very intuitive. I’m also a big fan of the ability to “Refresh” screenshots, but also have the same data be registered.
For funnel optimization and custom user segmentation, I use a tool called trialfire.com. Great software to help really isolate and narrow down who’s converting and how. The ability to create custom funnels and segments (with visually anchors) on the site is a fantastic tool.
✓ Google Optimize
For A/B Testing, I currently use Google optimize. Great tool for small A/B Tests, as it’s free and integrates with Google analytics. However, it’s quite costly at the enterprise level and is very restricting if you want to do multiple tests.
To further improve the customer experience for our client websites, we use Hotjar for heat-mapping purposes at our digital marketing agency. We prefer to use this heat-mapping software over other providers because of a handful of reasons.
Hotjar allows us to understand the behaviors of our site users and get their feedback through their array of helpful tools. Aside from the heat maps, Hotjar can also leverage anonymized session recordings to provide even clearer insights to the behaviors of our customers. This feature can be incredibly helpful, as they can show you where individual users get stuck, u-turn, and abandon your site. Hotjar can additionally include surveys and polls on site to ask users quick questions about their experiences and receive fast feedback to continuously improve the user experience.
We also greatly appreciate this resource because there is no steep learning curve with Hotjar. Far too many analytics tools make their insights overly complicated and their products can be difficult to understand. Hotjar, on the other hand, is incredibly easy to set-up with thanks to a single tracking code snippet that must be installed on your website. The software presents the data and insights in visual ways that are easy to understand, so that even our clients can see what’s wrong with our site design.
And finally, we subscribe to Hotjar because is the most affordable heat-mapping software on the market. Hotjar basic is free to use forever and their paid plans are very reasonably priced, especially when you consider how many features and powerful tools you get with this software. Every agency and every small business can get on board with this service easily and for a nice price point.
Hotjar is one of the most accessible and fully features heat mapping tools around. They make it really easy for non-technical folks to jump in and start collecting heat map data in minutes. What is really awesome is that the first 2000 page views per day are free! For most small businesses that’s more than enough. For the larger sites, their subscriptions are cost effective and add a wide variety of customisation you can make to your tracking. Hotjar is a must have tool in any digital marketers kit.
What is Hotjar?
Hotjar is a powerful tool that reveals the online behavior and voice of your users.
Is Hotjar any good?
Our experts voted for Hotjar as the #1 software for conversion rate optimisation.
Is Hotjar free to use?
Hotjar offers a forever free plan for up to 2,000 pageviews per day.
What are the best features of Hotjar?
Heatmaps. Conversion funnel. Website behavior visualization.