Software Review

Hotjar 2022 Review

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.


  • Visualize the behavior of your website visitors via click, move and scroll heatmaps.
  • Replay sessions of real site visitors.
  • Conversion funnels to understand where your visitors are dropping off.


  • Forever free plan to collect data up to 2,000 pageviews per day.
  • Paid plans starts from US$29 per month.

More About Hotjar

Hotjar Reviews

Find out what each expert had to say about Hotjar.

Muhammad Farasat Khan

✓ Hotjar
Hotjar is one powerful tool for generating heatmaps and screen recordings. By using Hotjar it is easier to validate our efforts we put into CTA placement and A/B testing of landing pages we create for our users. These are just a few implications of Hotjar for us but there is much more that you can achieve with this CRO tool.

✓ Google Tag Manager
GTM is a smart and easy solution to event tracking. For monitoring our conversion events we use Conversion Linker in GTM for measuring the conversions each call to action on our page is generating. This becomes very effective in validating the impact our CTA is generating in one place. When you are aware of the impact of each CTA then it becomes easier to justify their placement.

Kevin Orbach

CEO - in-house studio

✓ Google Analytics
Google Analytics recently started offering heatmaps through its Chrome Extension. Since Google Analytics is nearly universally installed on websites, most marketers already have access to these heatmaps, without signing up for any additional services. It’s already built in.

✓ Hotjar
Hotjar is another great tool for heatmaps. They have a free plan, but it’s really best at enterprise level. I can appreciate its qualitative approach to data, not as much of a barrage of information like Google Analytics. Information is curated, and care is taken to visually display importance. Hotjar also offers recordings of sessions (GDPR/CDPA compliant), which Google does not, and it builds behavioral conversion funnels. They also tack on features like surveys and feedback polls, but those definitely take backseat.

✓ Lucky Orange
A third option is LuckyOrange. LuckyOrange is a really user-friendly, affordable competitor that has a real cult following among smaller e-commerce stores. It takes the ease of use of Google and the user-friendly data of Hotjar, and products a straightforward, easy-to-understand product. LuckyOrange is a great tool for those just getting their feet wet.

Jacob Rosenberg

CEO / Founder - Tajima Direct

In the last 6 months, our company has been hugely focused on our website UX and UI to understand where customers were dropping off, what they were seeing, and ultimately how to drive more people further through the funnel.

✓ Hotjar
The single best tool we found was HotJar for a few reasons. The first wis their heatmap software, which allows us to view for any page on our site, the heatmaps and scrollmaps to see where our users are clicking and how far down the page users are making it before moving on to the following page.

It truly allowed us to optimize the customer flow by doubling down on information on later pages through the funnel that we thought were necessary for the consumer, but that we found they weren’t seeing most of the time on the early pages where we initially had put the information. The other reason HotJar proved to be so impactful for us was the use of their recording features.

Essentially, they track users on targeted pages of your site (that you target) so you can watch how they interact and engage with their site again to learn what might cause them to drop off and where the bottlenecks in the UX are.

Supriya Agnihotri

Brand Communications Manager - SurveySensum

✓ Hotjar
It is a cloud-based software that reveals the online behavior of your website visitors. Plus it gives a good analysis and feedback on how to improve your website’s user experience and lead conversions

The best part about Hotjar is that it has a free plan which users can try out. You can target users using URLs or custom JavaScript triggers. You can get feedback in as many as 40 languages and unlimited responses can be exported easily.

Darcy Burk

Founder & CEO - Burk Digital Factory

✓ Hotjar
Hotjar is one of the most accessible and fully features heat mapping tools around. They make it really easy for non-technical folks to jump in and start collecting heat map data in minutes. What is really awesome is that the first 2000 page views per day are free! For most small businesses that’s more than enough. For the larger sites, their subscriptions are cost effective and add a wide variety of customisation you can make to your tracking. Hotjar is a must have tool in any digital marketers kit.

Jack Cornwall

Head of Data & Insights - Blueclaw

✓ Google Analytics
Tells you where to look for your opportunities:
Which pages have the highest exit rate?
On what pages would increasing conversion rate by 1% make the most difference to your bottom line.
If you have your tracking set up correctly you can very easily extract the data needed to answer these questions and get you started on a data-driven approach to website optimisation.

✓ Hotjar
Also has a free tier:
This allows you to survey your users (letting them tell you what you could change to make your content more useful)
Heatmaps allow you to see what users are using on your site and what elements they aren’t noticing.
Session recording allows you to see where users are getting stuck and where the friction is in your conversion process.

✓ Google Optimize
The above tools will help you generate loads of ideas of what you want to test out. You shouldn’t just let your gut guess at what is going to work. Actually test it and let science tell you what will definitely work. Optimize allows you to test multiple pages very easily (without having to get developers involved) and it will tell you mathematically what is the best variation.

Matthew Tudge

Digital Marketing Manager - WDA

✓ Hotjar
Hotjar and Google Analytics are the 2 main tools that we use at WDA for conversion rate optimisation. Hotjar to start with is easy to use and includes some great CRO features such as heat maps and funnel tracking.

✓ Google Analytics
We use this in conjunction with Analytics when implementing a test and use the data together from both platforms to come to a decision on whether the test was successful or not and how we should proceed from there.

Antonio Wedral

CEO & Co-founder - NOVOS

✓ Hotjar
We use Hotjar with clients and our own site. It’s very useful to be able to track different types of pages e.g. homepage, blog, commercial product page. We use this and recommend it because it’s very simple to use, informative, fairly priced and the data is acquired very quickly with a friendly user interface.

Grant Tilus

Product Management - Cro Metrics

✓ Hotjar
Hotjar is the best product to begin with using heatmaps, session recordings, and even surveys for a team’s site optimization efforts. It’s cost-effective and very simple to use for an additional level of analysis.

✓ CrazyEgg
✓ FullStory
As the team matures, CrazyEgg and Fullstory have some additional features that could be useful as you scale your investments.

Rich Mehta

Founder - Rigorous Digital

✓ Hotjar
We use Hotjar. It’s great at heatmaps but also allows you to record other data to add to the mix, like user surveys and session recordings.

Adding all that together gives a really good feel for the UX of a site, and how users journey through it.

Hotjar FAQ

What is Hotjar?

Hotjar is a powerful tool that reveals the online behavior and voice of your users.

Is Hotjar any good?

Our experts voted for Hotjar as the #1 software for conversion rate optimisation.

Is Hotjar free to use?

Hotjar offers a forever free plan for up to 2,000 pageviews per day.

What are the best features of Hotjar?

Heatmaps. Conversion funnel. Website behavior visualization.