Hotjar 2023 Review

To further improve the customer experience for our client websites, we use Hotjar for heat-mapping purposes at our digital marketing agency. We prefer to use this heat-mapping software over other providers because of a handful of reasons.

✓ Hotjar
Hotjar allows us to understand the behaviors of our site users and get their feedback through their array of helpful tools. Aside from the heat maps, Hotjar can also leverage anonymized session recordings to provide even clearer insights to the behaviors of our customers. This feature can be incredibly helpful, as they can show you where individual users get stuck, u-turn, and abandon your site. Hotjar can additionally include surveys and polls on site to ask users quick questions about their experiences and receive fast feedback to continuously improve the user experience.

We also greatly appreciate this resource because there is no steep learning curve with Hotjar. Far too many analytics tools make their insights overly complicated and their products can be difficult to understand. Hotjar, on the other hand, is incredibly easy to set-up with thanks to a single tracking code snippet that must be installed on your website. The software presents the data and insights in visual ways that are easy to understand, so that even our clients can see what’s wrong with our site design.

And finally, we subscribe to Hotjar because is the most affordable heat-mapping software on the market. Hotjar basic is free to use forever and their paid plans are very reasonably priced, especially when you consider how many features and powerful tools you get with this software. Every agency and every small business can get on board with this service easily and for a nice price point.

✓ Hotjar
Looking at a Hotjar heatmap almost feels like cheating. You can do A/B testing all day, but you will never win against someone who is testing their website with a heatmap. It gives you A/B tests a brain that most others don’t have in their tests. Also, you actually get to understand what about an A/B test worked and what didn’t.

✓ Hotjar
Hotjar is one of the most accessible and fully features heat mapping tools around. They make it really easy for non-technical folks to jump in and start collecting heat map data in minutes. What is really awesome is that the first 2000 page views per day are free! For most small businesses that’s more than enough. For the larger sites, their subscriptions are cost effective and add a wide variety of customisation you can make to your tracking. Hotjar is a must have tool in any digital marketers kit.

✓ Hotjar
For me, the best heatmap software has to be Hotjar. It provides valuable insights such as screen session recordings, snapshots of scroll percentages, as well as identifying which parts of the page have the most clicks. For a tool with such great capabilities, the free version covers 2,000 pageviews per day which is plenty for people who want to get an idea in terms of how users behave on their website. Hotjar’s UI is very easy to follow, and you can also integrate it with external tools, such as Hubspot and Slack.

✓ Hotjar
We use Hotjar for most of our clients. The program installs easily, is quick, and has great free options (they run a freemium model). It includes heat maps, user session recordings, and popup surveys. It takes the analytics to a deeper level. The user session recordings, in particular, can help to identify usability problems which would otherwise go unreported as frustrated users leave the site.

✓ Hotjar
It is a cloud-based software that reveals the online behavior of your website visitors. Plus it gives a good analysis and feedback on how to improve your website’s user experience and lead conversions

The best part about Hotjar is that it has a free plan which users can try out. You can target users using URLs or custom JavaScript triggers. You can get feedback in as many as 40 languages and unlimited responses can be exported easily.

✓ Hotjar
We utilize Hotjar as our main screen recording program. With Hotjar you can easily learn how users interact with your site with both heatmaps and screen recordings. You can also make parameters so you only see people who are on the site for 30+ seconds, returning users, etc. all these allow us to spot key issues that Google Analytics cannot.

In the last 6 months, our company has been hugely focused on our website UX and UI to understand where customers were dropping off, what they were seeing, and ultimately how to drive more people further through the funnel.

✓ Hotjar
The single best tool we found was HotJar for a few reasons. The first wis their heatmap software, which allows us to view for any page on our site, the heatmaps and scrollmaps to see where our users are clicking and how far down the page users are making it before moving on to the following page.

It truly allowed us to optimize the customer flow by doubling down on information on later pages through the funnel that we thought were necessary for the consumer, but that we found they weren’t seeing most of the time on the early pages where we initially had put the information. The other reason HotJar proved to be so impactful for us was the use of their recording features.

Essentially, they track users on targeted pages of your site (that you target) so you can watch how they interact and engage with their site again to learn what might cause them to drop off and where the bottlenecks in the UX are.