Software Review

Hotjar 2022 Review

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.


  • Visualize the behavior of your website visitors via click, move and scroll heatmaps.
  • Replay sessions of real site visitors.
  • Conversion funnels to understand where your visitors are dropping off.


  • Forever free plan to collect data up to 2,000 pageviews per day.
  • Paid plans starts from US$29 per month.

More About Hotjar

Hotjar Reviews

Find out what each expert had to say about Hotjar.

William Chin

Web Consultant -

✓ Hotjar
For Heatmaps, I use HotJar. Great tool to find out what users are doing on your website and how they handle your site layout. Plans are very scalable and their interface is very intuitive. I’m also a big fan of the ability to “Refresh” screenshots, but also have the same data be registered.

✓ TrialFire
For funnel optimization and custom user segmentation, I use a tool called Great software to help really isolate and narrow down who’s converting and how. The ability to create custom funnels and segments (with visually anchors) on the site is a fantastic tool.

✓ Google Optimize
For A/B Testing, I currently use Google optimize. Great tool for small A/B Tests, as it’s free and integrates with Google analytics. However, it’s quite costly at the enterprise level and is very restricting if you want to do multiple tests.

Denny Putsh

Chief Editor - Hitting the Golf Ball

✓ Hotjar
Looking at a Hotjar heatmap almost feels like cheating. You can do A/B testing all day, but you will never win against someone who is testing their website with a heatmap. It gives you A/B tests a brain that most others don’t have in their tests. Also, you actually get to understand what about an A/B test worked and what didn’t.

Gio Soliven

Digital Marketing Specialist - UrbanFilipino

I’m an SEO Specialist and manage my WordPress blog using multiple plugins, but if I could just recommend 3 it would be:

✓ Yoast SEO
Yoast is a great tool for implementing SEO on your website. The free version is really useful in adding title tags and meta descriptions as well as generating automatic sitemaps.xml without having to resort to coding.

This tool allows you to improve your website speed by significantly reducing the file size of your images without sacrificing quality. With reduced attention span, slow loading speed is detrimental to user experience.

✓ Hotjar
Have you ever wondered where people are clicking and how far along the landing page they’re scrolling? Hotjar provides click and scroll heatmaps that can help you identify user experience problems on your website.

Jacob Rosenberg

CEO / Founder - Tajima Direct

In the last 6 months, our company has been hugely focused on our website UX and UI to understand where customers were dropping off, what they were seeing, and ultimately how to drive more people further through the funnel.

✓ Hotjar
The single best tool we found was HotJar for a few reasons. The first wis their heatmap software, which allows us to view for any page on our site, the heatmaps and scrollmaps to see where our users are clicking and how far down the page users are making it before moving on to the following page.

It truly allowed us to optimize the customer flow by doubling down on information on later pages through the funnel that we thought were necessary for the consumer, but that we found they weren’t seeing most of the time on the early pages where we initially had put the information. The other reason HotJar proved to be so impactful for us was the use of their recording features.

Essentially, they track users on targeted pages of your site (that you target) so you can watch how they interact and engage with their site again to learn what might cause them to drop off and where the bottlenecks in the UX are.

Rich Mehta

Founder - Rigorous Digital

✓ Hotjar
We use Hotjar. It’s great at heatmaps but also allows you to record other data to add to the mix, like user surveys and session recordings.

Adding all that together gives a really good feel for the UX of a site, and how users journey through it.

Chris Sheward

Founder & CEO - Repuzen

✓ Hotjar
I would definitely recommend for most companies. Hotjar enables websites to easily view heatmaps across all devices so it has you covered if you are a mobile or desktop first company. It is also widely regarded as the most used heatmap tracking software with over 500 million users including Adobe and Decathlon.

It integrates well with Google tag manager so it is simple to setup for most people and running your first heatmap takes just a few minutes from that point.

The best part? Hotjar provides a free tier to setup and start using it straight away. You only pay if you want to record additional viewers or retain more than a certain amount of recordings. This means it works well for startups and small companies since you only need to start paying once your business is expanding.

Marc Bromhall

Co-founder - Contentellect

✓ Hotjar
I’ve been using Hotjar for the last 7 years. I’ve tried other heatmapping products but this one takes the cake. The feature that I find most valuable is their “recordings” feature which allows you to actually view screen recording of real user behaviour (see where they’re hovering and clicking). The “funnels” feature is also handy. It allows you to see exactly where users are dropping off on your site.

Alek Asaduryan

SEO at - Yes Cycling

✓ Hotjar
I personally use Hotjar for my websites because I think it’s the best software for the job. I do recommend it because of the two main features you get – Click Heatmap, and Scroll Heatmap.

With the click heatmap, you can easily learn where your visitors are clicking, and understand otherwise invisible behaviors. I use it mostly for CTR optimization on my affiliate offers. If I see that some of my links are not clicked at all I can make some changes.

The second feature that I use a lot is the Scroll Heatmap. With it, you can understand where is the average fold on your pages, and posts so you can put the most valuable information that all visitors must see above that fold. Definitely an amazing feature for all digital marketers.

Hotjar FAQ

What is Hotjar?

Hotjar is a powerful tool that reveals the online behavior and voice of your users.

Is Hotjar any good?

Our experts voted for Hotjar as the #1 software for conversion rate optimisation.

Is Hotjar free to use?

Hotjar offers a forever free plan for up to 2,000 pageviews per day.

What are the best features of Hotjar?

Heatmaps. Conversion funnel. Website behavior visualization.