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Hubspot 2024 Review

HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. Voted #1 in lead generation software, #4 in email marketing software and #5 in landing page builders.

Features:

  • Get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
  • Grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
  • Connect with customers, exceed expectations, and turn them into promoters who grow your business.

Pricing:

  • Free CRM & marketing tools.
  • Paid plans start from US$50/month.

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More About Hubspot

Hubspot Reviews

Find out what each expert had to say about Hubspot.

Supriya Agnihotri

Brand and Communications Manager - Neurosensum
There is actually ‘NO’ best landing page building tool. Every tool has its own best features and loopholes. I have used quite a de number of tools to build landing pages and out of all, my top 3’s are:✓ LeadPagesIt is made for every kind of business model be it a DIY marketer or large agency. The easy drag and drop customization helps you to get up and going with your custom design and their analytic tools allow you to track the effectiveness of your conversions. These guys have email marketing and some cool marketing features as well.✓ HubspotIt is one of the most reputable names in the world of SaaS and B2B marketing. They offer a variety of marketing services, from a CRM tool to a sales tool and a landing page tool which makes HubSpot is a one-stop-shop. It also offers feature-rich, easy to use, powerful landing page creation tools. It makes it a great tool for single users, large teams, as well as agencies.The best part about it- It is the cheapest tool and a great boon to small enterprises✓ UnbounceUnbounce is, without doubt, one of the best landing page building tools. Their fully customizable templates make it hassle-free to maintain a brand’s image. It’s integrating functionalities with WordPress, CRM’s, and marketing platforms helping you create high converting landing pages. Their dynamic keyword insertion is a great feature that allows you to replace the keywords of your landing page and replace them according to the user’s search query.One of the more advanced options, it allows you to edit mobile vs desktop individually to get the look you need.

Christopher Johansen

Sales and Marketing Director - Anttix

✓ Hubspot
We utilize the Hubspot chatbot on our website www.anttix.com.
We selected the Hubspot chatbot last year due to the fact it is included free with our CRM. Not only does it integrate with our CRM which makes it awesome and easy to use. It also has a tracking code that enables the chat to track prospects that come to our website which we can easily convert into leads. The other reason we love the Hubspot chatbot is that our prospects and clients find the chat extremely easy to use and easy to communicate with us during business hours.

I also like that the Hubspot app on my phone allows me to message back and forth with the person in chat even if I am not in the office. Then when we are logged off or after hours the chat feature has a chatbot that will answer chat requests, gather information, and email that over to us. The chatbot function emails the conversation so we can answer our prospect or client within a timely fashion. Overall It has helped decrease our response time and allowed us to take our customer service and support to the next level.

Rob Delory

Digital Maketer

✓ Hubspot
If you are considering an all inclusive marketing automation platform, HubSpot provides very intuitive templates for their landing page builder and the most in-depth usage for capturing the analytical information.

✓ Unbounce
Probably one of the most well known and easy to use available online. Great selection of templates and works well with call tracking and other marketing tools. No need to even have a website.

✓ Beaver Builder
If you have a WordPress website and want your landing pages to be a part of the site, this is a simple solution that gives you control over the design of your pages. Trusted and tested by many in the industry.

Catherine vanVonno

President and CEO - 20Four7VA

✓ Hubspot
It’s actually an all-in-one CRM tool but we’ve only been using their email marketing platform and we just love how easy it is to navigate. You won’t be spending most of your time watching tutorials to learn how to use it. From setting up your email to designing it (drag & drop builder) then sending it out, the whole process is straightforward in their interface and it’s free so I’d highly recommend it for anyone who’s starting as a small business.

✓ MailChimp
This is another tool we’ve had the experience of using and it has a free plan as well. A feature we found really easy and valuable in MailChimp was the way automation is being set up. They’re not too complicated to understand and would only take you little time to successfully build one. Perhaps the only problem we had with it was its limited customization features in its email editor as we wanted to add visual impact in our emails.

Also, the free plan’s customer service support is very limited so you’d be left on your own figuring things out.GetResponse. This platform’s perfect for any small business owner who just needs the basics of an email marketing platform in a tight budget. We loved how they incorporated a calendar view to get a better perspective of when email campaigns reach your recipients. The email editor is a bit challenging to get your desired look for the email but if you only need to send out emails in simple text and imagery then this tool might work for you.

Muhammad Mateen Khan

Digital Marketing Strategist - PureVPN

✓ Hubspot
HubSpot is usually one of the first names on people’s lips when lead gen tools are mentioned. It’s a bit of a Swiss army knife, combining sales, marketing, and customer relationship management all on a single platform. Its many features allow you to create automation workflows, email campaigns and manage social media accounts in addition to carrying out lead generation activity.

✓ Discover.ly
Finding new leads on social media can be a frustrating and time-consuming task. Google Chrome add-on Discover.ly aims to change that by revealing more information about somebody and who they are connected to when you visit their profile on a social media network. On LinkedIn, for example, visiting a person’s profile will bring up a pop-up window that shows who that person is connected to on LinkedIn, in addition to Facebook and Twitter. It’s a simple yet ingenious way of quickly finding new leads without having to navigate your way around individual networks.

✓ OptinMonster
OptinMonster is a lead generation software tool that makes it easy to capture, share, and manage marketing leads. It provides high-converting mobile-friendly forms and uses behavior detection rules to find success. integrates with major email marketing and CRM platforms, and you can set advanced targeting rules for marketing campaigns – from page-level targeting (running campaigns on different pages, targeted to page content) to OnSite Retargeting (creating special offers and promotions for returning visitors). It’s also possible to target campaigns by location, activity or inactivity, and by device type.

Katie Stone

Brand Coordinator - Leadhub

✓ ServiceTitan
ServiceTitan is a CRM meant specifically for home service industry businesses (HVAC, plumbing, roofing, etc.). ServiceTitan has a built-in email marketing platform called Marketing Pro that is great for sending email blasts or drip sequences. Because it is built out within the CRM much of the process can be automated.

✓ Hubspot
Like ServiceTitan, Hubspot is a CRM, however, it is not designed specifically for home service industry experts. Hubspot’s email marketing platform is very intuitive and customizable. Like ServiceTitan, you can run automated drip sequences.

✓ MailChimp
MailChimp is not a CRM and it is made specifically for email marketing. We use this for clients who are not on a CRM. It’s great for customizable email blasts and there are automation features, but it’s not as intuitive or well-rounded as Hubspot and ServiceTitan.

Joe Bailey

Business Development Consultant - My Trading Skills

✓ Unbounce
I have used this landing page builder in many of my projects, and it is still one of the best I have ever used. It has extensive features that make the process easier and more customizable. The price is affordable, and ease of use remains impressive.

✓ HubSpot Landing Page Tool
Low cost plus a few extras such as smart content and CTAs, make this tool one of my favourites as well.

✓ GetResponse
Landing pages is just one of their offerings, and it is a great option for anyone starting from scratch and requires more than just a landing page software.

David Adler

Founder and CEO - The Travel Secret

✓ Hubspot
One of the key ingredients to any great lead generation is the opportunity for automation in multiple processes, and that’s one of the main reasons Hubspot is a powerful tool for driving leads. You can automate most processes and once you’re good at segmenting you list of leads, even your automation can become more personal depending on your target group.

Pedro Henriques

CEO - BRIDGE IN

✓ Hubspot
We are using Hubspot Chatbot.

The main reason to use it to have everything under the same marketing automation tool, in this case, Hubspot. Not just for the sake of having a holistic view of the customer journey on the same tool, but also to decrease the number of scripts used on the site. Our website page load speed significantly deteriorated when tried adding multiple marketing automation tools, and that has an impact on SEO.

Ellie-Paige Moore

Digital Marketing Manager - The Bolt Way

✓ Hubspot
The main email marketing platform that I would recommend would be Hubspot. You can easily create and personalise your marketing emails without the need of a designer or IT. The platform also allows you to draft email campaigns that look professionally designed for any device. Hubspot also gives you the option to choose a pre-designed template that is proven to convert. With so many articles mentioning personalisation, it’s great to know there’s a platform out there that will help small businesses be part of the trend. Like a few other email platforms, Hubspot offers a free package but what makes theirs different, is that they offer so much more, including analytics, live chat and social media ads.

✓ MailChimp
I have also had experience using Mailchimp as well. This seems to be quite a common platform for businesses to use. With the option of a free plan to having additional services added to your account that start at $10 a month, it seems to be a good platform at getting through the door of email marketing. Similar to the other platforms, with Mailchimp you can select a predesigned template or customise your own email newsletter from scratch using the drag and drop function. The only issue I’ve found with Mailchimp is that sometimes they lack behind when it comes to new features, which could mean that your competitors could get ahead of you.

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