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Hubspot 2023 Review

HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. Voted #1 in lead generation software, #4 in email marketing software and #5 in landing page builders.

Features:

  • Get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
  • Grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
  • Connect with customers, exceed expectations, and turn them into promoters who grow your business.

Pricing:

  • Free CRM & marketing tools.
  • Paid plans start from US$50/month.

Disclosure: Some of the links in this article are affiliate links. This means that, at no added cost to you, we might earn a commission if you click through and make a purchase.

More About Hubspot

Hubspot Reviews

Find out what each expert had to say about Hubspot.

Nikola Baldikov

Digital Marketing Expert - Brosix
✓ HubspotThe first tool I would like to recommend is HubSpot. One unique advantage of HubSpot’s landing page builder is that you’re able to tie it into their CRM and take full advantage of Hubspot’s full suite of tools (including personalization).✓ LeadpagesAnother useful tool is Leadpages. If you’re looking for a good and cheap solution, Leadpages might be your thing. It has a very convenient drag & drop functionality and a keen emphasis on well-designed templates.✓ InstapageInstapage is also a very easy to use tool that comes with 200+ templates for a variety of use cases. Another key benefit of Instapage is that they offer a variety of solutions designed for Google ads, Facebook ads, and Retargeting ads.

David Adler

Founder and CEO - The Travel Secret

✓ Hubspot
One of the key ingredients to any great lead generation is the opportunity for automation in multiple processes, and that’s one of the main reasons Hubspot is a powerful tool for driving leads. You can automate most processes and once you’re good at segmenting you list of leads, even your automation can become more personal depending on your target group.

Muhammad Mateen Khan

Digital Marketing Strategist - PureVPN

✓ Hubspot
HubSpot is usually one of the first names on people’s lips when lead gen tools are mentioned. It’s a bit of a Swiss army knife, combining sales, marketing, and customer relationship management all on a single platform. Its many features allow you to create automation workflows, email campaigns and manage social media accounts in addition to carrying out lead generation activity.

✓ Discover.ly
Finding new leads on social media can be a frustrating and time-consuming task. Google Chrome add-on Discover.ly aims to change that by revealing more information about somebody and who they are connected to when you visit their profile on a social media network. On LinkedIn, for example, visiting a person’s profile will bring up a pop-up window that shows who that person is connected to on LinkedIn, in addition to Facebook and Twitter. It’s a simple yet ingenious way of quickly finding new leads without having to navigate your way around individual networks.

✓ OptinMonster
OptinMonster is a lead generation software tool that makes it easy to capture, share, and manage marketing leads. It provides high-converting mobile-friendly forms and uses behavior detection rules to find success. integrates with major email marketing and CRM platforms, and you can set advanced targeting rules for marketing campaigns – from page-level targeting (running campaigns on different pages, targeted to page content) to OnSite Retargeting (creating special offers and promotions for returning visitors). It’s also possible to target campaigns by location, activity or inactivity, and by device type.

Oliver Andrews

Owner - OA Design Services

I would recommend these three platforms that I have used for my clients.

✓ Leadformly
As a conversion optimization tool, Leadformly helps you maximize conversions where they matter most: On your web forms, Leformform gives you the tools you need to diagnose problems and eliminate or correct them. It also shows you how long it takes for users to complete their entire form and their fields so you can highlight the problematic parts of your forms and put corrections in place.

✓ Salesforce
Salesforce is among the world’s leading sales and lead management software. Includes tools to help you manage sales leads, customers, sales teams, and more. It integrates with a wide range of sales and marketing software to help companies sell more and provide better customer service.

✓ Hubspot Sales
HubSpot Sales is part of HubSpot’s free suite of small business tools. Helps you save time in generating new sales leads. HubSpot Sales includes tools and templates for email outreach and tracking, so you can interact more efficiently with prospects.

Hammad Akbar

Founder - Cavako

Promoting your business online is the current norm during this digital marketing era. If you need to make sales, you need a landing page for your business website.

An excellent landing page plays several roles in your marketing campaign. Some of these include enticing visitors to act on your business, generate new sales, increase your online following, and capture leads.

Statistics indicate that 22% of businesses that use digital marketing are satisfied with the conversions that result from their landing pages. And this points to the potential growth of conversions when using landing pages.

However, getting the best landing page builder is not easy. There are a lot of builders online, and choosing one requires you to be keen to get the best.

Some crucial factors to consider when choosing a website builder include:
– Ease of use;
– Specific features for the builder;
– The price of the builder.

What to look for in Builders:
When selecting a landing page builder, there are several technical things you should look at apart from your personal considerations above. The reason is that different builders come in different properties and offers.

Let’s look at the significant considerations before you choose one:

1. Templates availability
You should go for a builder that offers you some templates. This will save your time as all you will need is to select a template that nears the perfect one for you and drop the content easily.

2. Intuitiveness and smoothness
Understand that some landing page makers are clunky to use. These will make your experience hard, and you have to select the easiest for you.

3. Flexibility
It is good to go for a builder that gives you an easy time to modify your content as well as the page design.

4. Integrations
Your landing page needs to be connected to various other tools you will need for your page. Whatever the builder you choose, it should allow you to do integrations like email marketing or CRM tools.

5. Mobile-responsiveness
Most of your readers and visitors will be using mobile devices. Make sure your landing page builder creates mobile-responsive pages.

What are the best three landing page builders?
In this part, let’s see the best three landing page builders that you can try out:

✓ Leadpages
Leadpages is one of the builders you should think about. It comes with a friendly package that everyone can afford but still offers you the key features to device the best landing page.
The builder comes with CRM, email integration, text replacement, and landers, among other features. And this makes it useful in every kind of business site.
To get a taste of Leadpages, you could sign up and create 14 days free trial, and if it fits your needs, then you can pay.

Features of Leadpages
-Integration with social media
-Drag and drop options
-Wordpress integration
-Mobile-responsive
-Page design and form creation plugins

Leadpages Pricing
The builder comes in different plans, as indicated below:
Package
Pricing per month
-Standard
$25
-Advanced
$199

✓ Unbounce
With usage by over 1500 brands across the globe, Unbounce is undoubtedly one of the most loved landing page builders.
The builder allows you to create optimized landing pages hence converting most of the visits to your site into sales.

With this builder, you can easily build and test your landing pages, sticky bars, and popups while you are blunt in coding.
Some of the integrations on the Unbounce builder include Hubspot, Mailchimp, Zapier, WordPress, and Salesforce, among others.

Features of Unbounce
-Dynamic insertion of the keyword
-Customized domains
-Sticky bar
-SSL encryption
-Multi-user management Lead generation tools
-Templates that are mobile responsive
On top of that, it’s got a free trial so that you can test out the product before buying.

Unbounce Pricing
After your 14 days trial, you can choose any of the following plans:
Package
Pricing per month
-Essential
$79
-Premium
$159
-Enterprise
$399

✓ Hubspot
Hubspot is the perfect match when it comes to B2B marketing and SaaS. The builder allows you a variety of services, including marketing and landing page building.
Hubspot is simple to use and powerful, more so due to its rich-feature tools.
The landing page builder can be used by single users, huge teams as well as agencies.

Hubspot Features
-List segmentation
-Easy to use
-Mobile responsive pages
-Conversion of leads through the live chat, bots, and pop-up forms
-Allow you to create a personal landing page

Hubspot Pricing
Hubspot comes in three different packages as shown below:
Package
Pricing per month
-Starter
$50
-Professional
$800
-Enterprise
$2,400

When using any of the above landing page builders, ensure that you write long pages. According to statistics, long enough landing pages can generate up to 220% more leads. However, you have to test what works for your case even before identifying the best builder.

Erico Franco

Inbound marketing manager - Agencia de Marketing Digital

✓ Hubspot
We use Hubspot Chatbot. It has a very nice free and unlimited plan and has a lot of features like automation, personalization, booking meetings with your team. Also, you can automatically provide customer support answers, create tickets, use workflows. Configuring it is very easy as Hubspot gives also you some templates to have where to begin from.

Dustin Brackett

CEO - HIVE Digital Strategy

✓ Hubspot
We are huge fans of the HubSpot chatbot. For us, what sets it apart from others is that it is tied to the CRM. Being able to make your chatbot work for whatever your need (knowledge base, qualifying leads, support, etc) while being able to tailor the experience to whoever is actually chatting with your bot is powerful. It’s resulted in many closed deals for ourselves and our clients. It’s also very nice that they have a free version that anyone can use to get started.

Catherine vanVonno

President and CEO - 20Four7VA

✓ Hubspot
It’s actually an all-in-one CRM tool but we’ve only been using their email marketing platform and we just love how easy it is to navigate. You won’t be spending most of your time watching tutorials to learn how to use it. From setting up your email to designing it (drag & drop builder) then sending it out, the whole process is straightforward in their interface and it’s free so I’d highly recommend it for anyone who’s starting as a small business.

✓ MailChimp
This is another tool we’ve had the experience of using and it has a free plan as well. A feature we found really easy and valuable in MailChimp was the way automation is being set up. They’re not too complicated to understand and would only take you little time to successfully build one. Perhaps the only problem we had with it was its limited customization features in its email editor as we wanted to add visual impact in our emails.

Also, the free plan’s customer service support is very limited so you’d be left on your own figuring things out.GetResponse. This platform’s perfect for any small business owner who just needs the basics of an email marketing platform in a tight budget. We loved how they incorporated a calendar view to get a better perspective of when email campaigns reach your recipients. The email editor is a bit challenging to get your desired look for the email but if you only need to send out emails in simple text and imagery then this tool might work for you.

Nikola Baldikov

Digital Marketing Manager - Brosix

✓ Hubspot
We’ve recently started using HubSpot. Our idea is to increase our conversion rate by using various lead magnets. We are also working towards centralising our customer relations system, where we will be able to automatically send emails to our clients whenever needed.

✓ Google PageSpeed
We have also been using and recommend Google PageSpeed Insights, free and used by even the best web developers, as well as Pingdom – a page-performance dashboard that shows the loading speed of your site in real-time.

Daniel Koscielski

Marketing Manager - STXNext

First, I’d like to debunk the myth that chatbots are “EITHER OR”—sorry Drift. Meaning, it’s not a chatbot OR a contact form. You can have both. Actually you should have both on your website.

People have different preferences. Phone, email, telephone, chat. It all has its place.

That being said, at STXNext we use a chatbot to drive more leads and engage with users while they are browsing our website. If it works for software agency, it could work wonders for B2C, where there’s no business development involved.

My recommendations are:

✓ Hubspot
Hubspot Bot – no brainer for Hubspot users. You’re getting chatbot out of the box.

It’s really basic but works great overall. You can create chat flows within minutes. The interface is very intuitive. One downside is customization—it’s very limited.

✓ ChatBot.com
If you’re serious about automation Chatbot.com will work great. It integrates with major messaging platforms like Facebook Messenger or Slack.

While it’s more complex in use, it offers a very powerful AI, amazing chat flow templates and robust customization.

Hubspot FAQ