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Hubspot 2024 Review

HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. Voted #1 in lead generation software, #4 in email marketing software and #5 in landing page builders.

Features:

  • Get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
  • Grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
  • Connect with customers, exceed expectations, and turn them into promoters who grow your business.

Pricing:

  • Free CRM & marketing tools.
  • Paid plans start from US$50/month.

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More About Hubspot

Hubspot Reviews

Find out what each expert had to say about Hubspot.

Ellie-Paige Moore

Digital Marketing Manager - The Bolt Way
✓ HubspotThe main email marketing platform that I would recommend would be Hubspot. You can easily create and personalise your marketing emails without the need of a designer or IT. The platform also allows you to draft email campaigns that look professionally designed for any device. Hubspot also gives you the option to choose a pre-designed template that is proven to convert. With so many articles mentioning personalisation, it’s great to know there’s a platform out there that will help small businesses be part of the trend. Like a few other email platforms, Hubspot offers a free package but what makes theirs different, is that they offer so much more, including analytics, live chat and social media ads.✓ MailChimpI have also had experience using Mailchimp as well. This seems to be quite a common platform for businesses to use. With the option of a free plan to having additional services added to your account that start at $10 a month, it seems to be a good platform at getting through the door of email marketing. Similar to the other platforms, with Mailchimp you can select a predesigned template or customise your own email newsletter from scratch using the drag and drop function. The only issue I’ve found with Mailchimp is that sometimes they lack behind when it comes to new features, which could mean that your competitors could get ahead of you.

Rob Delory

Digital Maketer

✓ Hubspot
If you are considering an all inclusive marketing automation platform, HubSpot provides very intuitive templates for their landing page builder and the most in-depth usage for capturing the analytical information.

✓ Unbounce
Probably one of the most well known and easy to use available online. Great selection of templates and works well with call tracking and other marketing tools. No need to even have a website.

✓ Beaver Builder
If you have a WordPress website and want your landing pages to be a part of the site, this is a simple solution that gives you control over the design of your pages. Trusted and tested by many in the industry.

Brandon Amoroso

CEO - electrIQ marketing

✓ Hubspot
The website we use the most with the best CRO tools has to be Hubspot.

For Hubspot the tools we utilize are the website, campaign and traffic analytics. Each of these tools break down the information on a graph with corresponding categories below it to show us how effective our efforts were for a month’s time. By clicking on the graph we are also able to see which channels are more efficient than others. From this information we can accordingly tweak our overall strategy to better suit the needs of our clients.

Isabella Fitzgerald

Digital Marketing Manager - Lion Life Insurance Broker

✓ Hubspot
I’m a huge advocate of Hubspot’s online booking software for small businesses as it’s so simple to use and it gives complete control over your schedule with an intuitive interface to ensure the most efficient use of time and transparency to prospective clients.

Meetings booked online through the simple booking button (provided free of charge by Hubspot) sync directly with to your Gmail or Outlook calendar, so prospects can always see your most up-to-date availability and book a time that suits you both, which is a really nice touch.

Letting our potential clients automatically schedule meetings with HubSpot’s meetings tool ultimately saves our team hours of time spent on unnecessary emails back and forth trying to schedule calls each month, freeing up time to allow us to focus on more crucial aspects of the day-to-day running of our business – I don’t know where we’d be without it!

Nikola Baldikov

Digital Marketing Manager - Brosix

✓ Hubspot
We’ve recently started using HubSpot. Our idea is to increase our conversion rate by using various lead magnets. We are also working towards centralising our customer relations system, where we will be able to automatically send emails to our clients whenever needed.

✓ Google PageSpeed
We have also been using and recommend Google PageSpeed Insights, free and used by even the best web developers, as well as Pingdom – a page-performance dashboard that shows the loading speed of your site in real-time.

Christopher Johansen

Sales and Marketing Director - Anttix

✓ Hubspot
We utilize the Hubspot chatbot on our website www.anttix.com.
We selected the Hubspot chatbot last year due to the fact it is included free with our CRM. Not only does it integrate with our CRM which makes it awesome and easy to use. It also has a tracking code that enables the chat to track prospects that come to our website which we can easily convert into leads. The other reason we love the Hubspot chatbot is that our prospects and clients find the chat extremely easy to use and easy to communicate with us during business hours.

I also like that the Hubspot app on my phone allows me to message back and forth with the person in chat even if I am not in the office. Then when we are logged off or after hours the chat feature has a chatbot that will answer chat requests, gather information, and email that over to us. The chatbot function emails the conversation so we can answer our prospect or client within a timely fashion. Overall It has helped decrease our response time and allowed us to take our customer service and support to the next level.

Daniel Koscielski

Marketing Manager - STXNext

First, I’d like to debunk the myth that chatbots are “EITHER OR”—sorry Drift. Meaning, it’s not a chatbot OR a contact form. You can have both. Actually you should have both on your website.

People have different preferences. Phone, email, telephone, chat. It all has its place.

That being said, at STXNext we use a chatbot to drive more leads and engage with users while they are browsing our website. If it works for software agency, it could work wonders for B2C, where there’s no business development involved.

My recommendations are:

✓ Hubspot
Hubspot Bot – no brainer for Hubspot users. You’re getting chatbot out of the box.

It’s really basic but works great overall. You can create chat flows within minutes. The interface is very intuitive. One downside is customization—it’s very limited.

✓ ChatBot.com
If you’re serious about automation Chatbot.com will work great. It integrates with major messaging platforms like Facebook Messenger or Slack.

While it’s more complex in use, it offers a very powerful AI, amazing chat flow templates and robust customization.

Nikola Baldikov

Digital Marketing Expert - Brosix

✓ Hubspot
The first tool I would like to recommend is HubSpot. One unique advantage of HubSpot’s landing page builder is that you’re able to tie it into their CRM and take full advantage of Hubspot’s full suite of tools (including personalization).

✓ Leadpages
Another useful tool is Leadpages. If you’re looking for a good and cheap solution, Leadpages might be your thing. It has a very convenient drag & drop functionality and a keen emphasis on well-designed templates.

✓ Instapage
Instapage is also a very easy to use tool that comes with 200+ templates for a variety of use cases. Another key benefit of Instapage is that they offer a variety of solutions designed for Google ads, Facebook ads, and Retargeting ads.

Muhammad Mateen Khan

Digital Marketing Strategist - PureVPN

✓ Hubspot
HubSpot is usually one of the first names on people’s lips when lead gen tools are mentioned. It’s a bit of a Swiss army knife, combining sales, marketing, and customer relationship management all on a single platform. Its many features allow you to create automation workflows, email campaigns and manage social media accounts in addition to carrying out lead generation activity.

✓ Discover.ly
Finding new leads on social media can be a frustrating and time-consuming task. Google Chrome add-on Discover.ly aims to change that by revealing more information about somebody and who they are connected to when you visit their profile on a social media network. On LinkedIn, for example, visiting a person’s profile will bring up a pop-up window that shows who that person is connected to on LinkedIn, in addition to Facebook and Twitter. It’s a simple yet ingenious way of quickly finding new leads without having to navigate your way around individual networks.

✓ OptinMonster
OptinMonster is a lead generation software tool that makes it easy to capture, share, and manage marketing leads. It provides high-converting mobile-friendly forms and uses behavior detection rules to find success. integrates with major email marketing and CRM platforms, and you can set advanced targeting rules for marketing campaigns – from page-level targeting (running campaigns on different pages, targeted to page content) to OnSite Retargeting (creating special offers and promotions for returning visitors). It’s also possible to target campaigns by location, activity or inactivity, and by device type.

Michiel Koers

Inbound Marketing Specialist - Topic CC

✓ Hubspot
The reason is that the foundation of the platform is a CRM system. This way every e-mail you send is linked to a specific person in your database.

You can track opens, clicks etc on a person to person basis.
That makes your communication a lot more personal. There are more parts to the platform: it’s linked to your site, ads, social media etc.

Your CRM becomes your single place to have all the data about the people you e-mail, including what they do on your website and other channels.

Hubspot FAQ