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Software Review

Hubspot 2022 Review

HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. Voted #1 in lead generation software, #4 in email marketing software and #5 in landing page builders.

Features:

  • Get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
  • Grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
  • Connect with customers, exceed expectations, and turn them into promoters who grow your business.

Pricing:

  • Free CRM & marketing tools.
  • Paid plans start from US$50/month.

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More About Hubspot

Hubspot Reviews

Find out what each expert had to say about Hubspot.

Neil Andrew

Founder - PPC Protect

✓ Hubspot
If you use HubSpot’s marketing automation products, then their chatbot is a great fit. It allows for super customizable chatflows and feeds all that information back into the HubSpot CRM, allowing for customer records to be automatically updated. You can also trigger workflows off the back of chats, for example opening support tickets or sending email resources.
However, if you’re not using HubSpot’s marketing suite then the chatbots are going to be of limited use.

✓ Drift
Drift is probably the number one solution out there for lead generation. The bots are hyper-customizable and can integrate with a huge range of third party tools. It is quite expensive (if you’re not on the startup plan, which offers a whopping 93% off!), but for websites that have a large volume of traffic it’s a great choice for top-tier lead generation.

Dustin Brackett

CEO - HIVE Digital Strategy

✓ Hubspot
We are huge fans of the HubSpot chatbot. For us, what sets it apart from others is that it is tied to the CRM. Being able to make your chatbot work for whatever your need (knowledge base, qualifying leads, support, etc) while being able to tailor the experience to whoever is actually chatting with your bot is powerful. It’s resulted in many closed deals for ourselves and our clients. It’s also very nice that they have a free version that anyone can use to get started.

Nikola Baldikov

Digital Marketing Expert - Brosix

✓ Hubspot
The first tool I would like to recommend is HubSpot. One unique advantage of HubSpot’s landing page builder is that you’re able to tie it into their CRM and take full advantage of Hubspot’s full suite of tools (including personalization).

✓ Leadpages
Another useful tool is Leadpages. If you’re looking for a good and cheap solution, Leadpages might be your thing. It has a very convenient drag & drop functionality and a keen emphasis on well-designed templates.

✓ Instapage
Instapage is also a very easy to use tool that comes with 200+ templates for a variety of use cases. Another key benefit of Instapage is that they offer a variety of solutions designed for Google ads, Facebook ads, and Retargeting ads.

CJ Xia

VP Marketing - BosterBio

✓ Pardot
For the generating leads, I use Pardot; it is great impact analytics and lead generation tool. Pardot has an extremely intuitive and friendly user interface for creating custom and automated campaigns. As a marketing guy, my overall experience with Pardot is excellent, I use Pardot to generate leads for my company, and it never fails me.

✓ Hubspot
Hubspot is another tool that I prefer to use for lead generation; it is an inbound marketing tool useful to improve lead capture, traffic generation, and sales conversion. The reason to like this software is that by keeping all the data centralized, Hubspot helps to see more traffic and turn that traffic into more sale conversion. It also improves SEO with its keyword tool and shows the user which keywords already ranked and suggest others. Overall my experience with Hubspot has been a good one because it enabled my business to become slicker and more productive.

Oliver Andrews

Owner - OA Design Services

I would recommend these three platforms that I have used for my clients.

✓ Leadformly
As a conversion optimization tool, Leadformly helps you maximize conversions where they matter most: On your web forms, Leformform gives you the tools you need to diagnose problems and eliminate or correct them. It also shows you how long it takes for users to complete their entire form and their fields so you can highlight the problematic parts of your forms and put corrections in place.

✓ Salesforce
Salesforce is among the world’s leading sales and lead management software. Includes tools to help you manage sales leads, customers, sales teams, and more. It integrates with a wide range of sales and marketing software to help companies sell more and provide better customer service.

✓ Hubspot Sales
HubSpot Sales is part of HubSpot’s free suite of small business tools. Helps you save time in generating new sales leads. HubSpot Sales includes tools and templates for email outreach and tracking, so you can interact more efficiently with prospects.

Brandon Amoroso

CEO - electrIQ marketing

✓ Hubspot
The website we use the most with the best CRO tools has to be Hubspot.

For Hubspot the tools we utilize are the website, campaign and traffic analytics. Each of these tools break down the information on a graph with corresponding categories below it to show us how effective our efforts were for a month’s time. By clicking on the graph we are also able to see which channels are more efficient than others. From this information we can accordingly tweak our overall strategy to better suit the needs of our clients.

Christopher Johansen

Sales and Marketing Director - Anttix

✓ Hubspot
We utilize the Hubspot chatbot on our website www.anttix.com.
We selected the Hubspot chatbot last year due to the fact it is included free with our CRM. Not only does it integrate with our CRM which makes it awesome and easy to use. It also has a tracking code that enables the chat to track prospects that come to our website which we can easily convert into leads. The other reason we love the Hubspot chatbot is that our prospects and clients find the chat extremely easy to use and easy to communicate with us during business hours.

I also like that the Hubspot app on my phone allows me to message back and forth with the person in chat even if I am not in the office. Then when we are logged off or after hours the chat feature has a chatbot that will answer chat requests, gather information, and email that over to us. The chatbot function emails the conversation so we can answer our prospect or client within a timely fashion. Overall It has helped decrease our response time and allowed us to take our customer service and support to the next level.

Rex Freiberger

CEO - Gadget Review

We use two main tools for lead generation: Pardot and HubSpot. Pardot is for managing and generating leads, HubSpot is a CRM that helps us manage engagement with those leads specifically.

✓ Pardot
Pardot includes a lot of automation, which is very useful for a small team. We’re able to automate lead scoring, place potential leads into the appropriate campaigns, and then monitor their activity. The suite of tools is pretty robust, but still easy to use. The cost is steep, though. So far it’s been worth it for us.

✓ Hubspot
HubSpot is just an all around great CRM. There’s a lot of automation there, too, and it does a better job of helping us monitor and optimize engagement in each of our sales channels.

Isabella Fitzgerald

Digital Marketing Manager - Lion Life Insurance Broker

✓ Hubspot
I’m a huge advocate of Hubspot’s online booking software for small businesses as it’s so simple to use and it gives complete control over your schedule with an intuitive interface to ensure the most efficient use of time and transparency to prospective clients.

Meetings booked online through the simple booking button (provided free of charge by Hubspot) sync directly with to your Gmail or Outlook calendar, so prospects can always see your most up-to-date availability and book a time that suits you both, which is a really nice touch.

Letting our potential clients automatically schedule meetings with HubSpot’s meetings tool ultimately saves our team hours of time spent on unnecessary emails back and forth trying to schedule calls each month, freeing up time to allow us to focus on more crucial aspects of the day-to-day running of our business – I don’t know where we’d be without it!

Sam Maley

Marketing Director - Bailey & Associates

What makes a good landing page builder?

You’ll want to balance three things:

Ease of use: What is your level of expertise? Can you make use of the tools on offer? Can you quickly implement changes when necessary?

Performance and customization options: What kind of tools do you need? Do you have the experience to use them?

Price: What is your budget? Does the cost justify what you can do with it?

What landing page builders would I recommend?

✓ Hubspot – the all-rounder
With an entry level option of $50 a month, Hubspot won’t break the bank. Building pages is straightforward, with a range of templates you can use. Combined with being a popular platform with lots of easy to find guides, this makes it a good option for beginners. Plus, there are a solid array of features to enable your marketing strategy, including A/B testing, content creation tools, and customer relationship management (CRM).

✓ Unbounce – best features
Unbounce does have a slight learning curve, but the platform is intuitive and becomes very easy to use with a little practice. It features some of the best templates on the market, fantastic A/B testing functionality, and flexible editing options. It is one of the more expensive options. The basic package costing $79 a month, while the full enterprise option comes in at $399. However, it’s very much a “you get what you pay for” scenario – if you utilise all the tools, it can be well worth it.

✓ Leadpages – bang-for-buck
The standard plan of $25 a month is among the cheaper options out there. It doesn’t have a huge range of features, and the user interface is a little clunky. However, unlike some of its competitors at this price point, deployment of features you do build is actually reliable. You can always upgrade your package later, unlocking features on par with Hubspot and Unbounce.

Hubspot FAQ

What is Hubspot?

HubSpot is the all-in-one platform that includes marketing, sales, and service software.

Is Hubspot any good?

Our experts voted for Hubspot in multiple categories across marketing, customer service and sales.

Is Hubspot free to use?

Hubspot offers a free version of their CRM system.

What are the best features of Hubspot?

Marketing automation. Lead generation. Advanced CRM. Meeting scheduling. Customer service software.