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Hubspot 2021 Review

HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. Voted #1 in lead generation software, #4 in email marketing software and #5 in landing page builders.

Features:

  • Get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
  • Grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
  • Connect with customers, exceed expectations, and turn them into promoters who grow your business.

Pricing:

  • Free CRM & marketing tools.
  • Paid plans start from US$50/month.

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More About Hubspot

Hubspot Reviews

Find out what each expert had to say about Hubspot.

Daniel Koscielski

Marketing Manager - STXNext

First, I’d like to debunk the myth that chatbots are “EITHER OR”—sorry Drift. Meaning, it’s not a chatbot OR a contact form. You can have both. Actually you should have both on your website.

People have different preferences. Phone, email, telephone, chat. It all has its place.

That being said, at STXNext we use a chatbot to drive more leads and engage with users while they are browsing our website. If it works for software agency, it could work wonders for B2C, where there’s no business development involved.

My recommendations are:

✓ Hubspot
Hubspot Bot – no brainer for Hubspot users. You’re getting chatbot out of the box.

It’s really basic but works great overall. You can create chat flows within minutes. The interface is very intuitive. One downside is customization—it’s very limited.

✓ ChatBot.com
If you’re serious about automation Chatbot.com will work great. It integrates with major messaging platforms like Facebook Messenger or Slack.

While it’s more complex in use, it offers a very powerful AI, amazing chat flow templates and robust customization.

Ellie-Paige Moore

Digital Marketing Manager - The Bolt Way

✓ Hubspot
The main email marketing platform that I would recommend would be Hubspot. You can easily create and personalise your marketing emails without the need of a designer or IT. The platform also allows you to draft email campaigns that look professionally designed for any device. Hubspot also gives you the option to choose a pre-designed template that is proven to convert. With so many articles mentioning personalisation, it’s great to know there’s a platform out there that will help small businesses be part of the trend. Like a few other email platforms, Hubspot offers a free package but what makes theirs different, is that they offer so much more, including analytics, live chat and social media ads.

✓ MailChimp
I have also had experience using Mailchimp as well. This seems to be quite a common platform for businesses to use. With the option of a free plan to having additional services added to your account that start at $10 a month, it seems to be a good platform at getting through the door of email marketing. Similar to the other platforms, with Mailchimp you can select a predesigned template or customise your own email newsletter from scratch using the drag and drop function. The only issue I’ve found with Mailchimp is that sometimes they lack behind when it comes to new features, which could mean that your competitors could get ahead of you.

Pedro Henriques

CEO - BRIDGE IN

✓ Hubspot
We are using Hubspot Chatbot.

The main reason to use it to have everything under the same marketing automation tool, in this case, Hubspot. Not just for the sake of having a holistic view of the customer journey on the same tool, but also to decrease the number of scripts used on the site. Our website page load speed significantly deteriorated when tried adding multiple marketing automation tools, and that has an impact on SEO.

Rex Freiberger

CEO - Gadget Review

We use two main tools for lead generation: Pardot and HubSpot. Pardot is for managing and generating leads, HubSpot is a CRM that helps us manage engagement with those leads specifically.

✓ Pardot
Pardot includes a lot of automation, which is very useful for a small team. We’re able to automate lead scoring, place potential leads into the appropriate campaigns, and then monitor their activity. The suite of tools is pretty robust, but still easy to use. The cost is steep, though. So far it’s been worth it for us.

✓ Hubspot
HubSpot is just an all around great CRM. There’s a lot of automation there, too, and it does a better job of helping us monitor and optimize engagement in each of our sales channels.

Supriya Agnihotri

Brand and Communications Manager - Neurosensum

There is actually ‘NO’ best landing page building tool. Every tool has its own best features and loopholes. I have used quite a de number of tools to build landing pages and out of all, my top 3’s are:

✓ LeadPages
It is made for every kind of business model be it a DIY marketer or large agency. The easy drag and drop customization helps you to get up and going with your custom design and their analytic tools allow you to track the effectiveness of your conversions. These guys have email marketing and some cool marketing features as well.

✓ Hubspot
It is one of the most reputable names in the world of SaaS and B2B marketing. They offer a variety of marketing services, from a CRM tool to a sales tool and a landing page tool which makes HubSpot is a one-stop-shop. It also offers feature-rich, easy to use, powerful landing page creation tools. It makes it a great tool for single users, large teams, as well as agencies.
The best part about it- It is the cheapest tool and a great boon to small enterprises

✓ Unbounce
Unbounce is, without doubt, one of the best landing page building tools. Their fully customizable templates make it hassle-free to maintain a brand’s image. It’s integrating functionalities with WordPress, CRM’s, and marketing platforms helping you create high converting landing pages. Their dynamic keyword insertion is a great feature that allows you to replace the keywords of your landing page and replace them according to the user’s search query.
One of the more advanced options, it allows you to edit mobile vs desktop individually to get the look you need.

Rob Delory

Digital Maketer

✓ Hubspot
If you are considering an all inclusive marketing automation platform, HubSpot provides very intuitive templates for their landing page builder and the most in-depth usage for capturing the analytical information.

✓ Unbounce
Probably one of the most well known and easy to use available online. Great selection of templates and works well with call tracking and other marketing tools. No need to even have a website.

✓ Beaver Builder
If you have a WordPress website and want your landing pages to be a part of the site, this is a simple solution that gives you control over the design of your pages. Trusted and tested by many in the industry.

Catherine vanVonno

President and CEO - 20Four7VA

✓ Hubspot
It’s actually an all-in-one CRM tool but we’ve only been using their email marketing platform and we just love how easy it is to navigate. You won’t be spending most of your time watching tutorials to learn how to use it. From setting up your email to designing it (drag & drop builder) then sending it out, the whole process is straightforward in their interface and it’s free so I’d highly recommend it for anyone who’s starting as a small business.

✓ MailChimp
This is another tool we’ve had the experience of using and it has a free plan as well. A feature we found really easy and valuable in MailChimp was the way automation is being set up. They’re not too complicated to understand and would only take you little time to successfully build one. Perhaps the only problem we had with it was its limited customization features in its email editor as we wanted to add visual impact in our emails.

Also, the free plan’s customer service support is very limited so you’d be left on your own figuring things out.GetResponse. This platform’s perfect for any small business owner who just needs the basics of an email marketing platform in a tight budget. We loved how they incorporated a calendar view to get a better perspective of when email campaigns reach your recipients. The email editor is a bit challenging to get your desired look for the email but if you only need to send out emails in simple text and imagery then this tool might work for you.

David Adler

Founder and CEO - The Travel Secret

✓ Hubspot
One of the key ingredients to any great lead generation is the opportunity for automation in multiple processes, and that’s one of the main reasons Hubspot is a powerful tool for driving leads. You can automate most processes and once you’re good at segmenting you list of leads, even your automation can become more personal depending on your target group.

Dustin Brackett

CEO - HIVE Digital Strategy

✓ Hubspot
We are huge fans of the HubSpot chatbot. For us, what sets it apart from others is that it is tied to the CRM. Being able to make your chatbot work for whatever your need (knowledge base, qualifying leads, support, etc) while being able to tailor the experience to whoever is actually chatting with your bot is powerful. It’s resulted in many closed deals for ourselves and our clients. It’s also very nice that they have a free version that anyone can use to get started.

Michiel Koers

Inbound Marketing Specialist - Topic CC

✓ Hubspot
The reason is that the foundation of the platform is a CRM system. This way every e-mail you send is linked to a specific person in your database.

You can track opens, clicks etc on a person to person basis.
That makes your communication a lot more personal. There are more parts to the platform: it’s linked to your site, ads, social media etc.

Your CRM becomes your single place to have all the data about the people you e-mail, including what they do on your website and other channels.

Hubspot FAQ

What is Hubspot?

HubSpot is the all-in-one platform that includes marketing, sales, and service software.

Is Hubspot any good?

Our experts voted for Hubspot in multiple categories across marketing, customer service and sales.

Is Hubspot free to use?

Hubspot offers a free version of their CRM system.

What are the best features of Hubspot?

Marketing automation. Lead generation. Advanced CRM. Meeting scheduling. Customer service software.