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Hubspot 2021 Review

HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. Voted #1 in lead generation software, #4 in email marketing software and #5 in landing page builders.

Features:

  • Get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
  • Grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
  • Connect with customers, exceed expectations, and turn them into promoters who grow your business.

Pricing:

  • Free CRM & marketing tools.
  • Paid plans start from US$50/month.

Disclosure: Some of the links in this article are affiliate links. This means that, at no added cost to you, we might earn a commission if you click through and make a purchase.

More About Hubspot

Hubspot Reviews

Find out what each expert had to say about Hubspot.

Ellie-Paige Moore

Digital Marketing Manager - The Bolt Way

✓ Hubspot
The main email marketing platform that I would recommend would be Hubspot. You can easily create and personalise your marketing emails without the need of a designer or IT. The platform also allows you to draft email campaigns that look professionally designed for any device. Hubspot also gives you the option to choose a pre-designed template that is proven to convert. With so many articles mentioning personalisation, it’s great to know there’s a platform out there that will help small businesses be part of the trend. Like a few other email platforms, Hubspot offers a free package but what makes theirs different, is that they offer so much more, including analytics, live chat and social media ads.

✓ MailChimp
I have also had experience using Mailchimp as well. This seems to be quite a common platform for businesses to use. With the option of a free plan to having additional services added to your account that start at $10 a month, it seems to be a good platform at getting through the door of email marketing. Similar to the other platforms, with Mailchimp you can select a predesigned template or customise your own email newsletter from scratch using the drag and drop function. The only issue I’ve found with Mailchimp is that sometimes they lack behind when it comes to new features, which could mean that your competitors could get ahead of you.

Supriya Agnihotri

Brand and Communications Manager - Neurosensum

There is actually ‘NO’ best landing page building tool. Every tool has its own best features and loopholes. I have used quite a de number of tools to build landing pages and out of all, my top 3’s are:

✓ LeadPages
It is made for every kind of business model be it a DIY marketer or large agency. The easy drag and drop customization helps you to get up and going with your custom design and their analytic tools allow you to track the effectiveness of your conversions. These guys have email marketing and some cool marketing features as well.

✓ Hubspot
It is one of the most reputable names in the world of SaaS and B2B marketing. They offer a variety of marketing services, from a CRM tool to a sales tool and a landing page tool which makes HubSpot is a one-stop-shop. It also offers feature-rich, easy to use, powerful landing page creation tools. It makes it a great tool for single users, large teams, as well as agencies.
The best part about it- It is the cheapest tool and a great boon to small enterprises

✓ Unbounce
Unbounce is, without doubt, one of the best landing page building tools. Their fully customizable templates make it hassle-free to maintain a brand’s image. It’s integrating functionalities with WordPress, CRM’s, and marketing platforms helping you create high converting landing pages. Their dynamic keyword insertion is a great feature that allows you to replace the keywords of your landing page and replace them according to the user’s search query.
One of the more advanced options, it allows you to edit mobile vs desktop individually to get the look you need.

Neil Andrew

Founder - PPC Protect

✓ Hubspot
If you use HubSpot’s marketing automation products, then their chatbot is a great fit. It allows for super customizable chatflows and feeds all that information back into the HubSpot CRM, allowing for customer records to be automatically updated. You can also trigger workflows off the back of chats, for example opening support tickets or sending email resources.
However, if you’re not using HubSpot’s marketing suite then the chatbots are going to be of limited use.

✓ Drift
Drift is probably the number one solution out there for lead generation. The bots are hyper-customizable and can integrate with a huge range of third party tools. It is quite expensive (if you’re not on the startup plan, which offers a whopping 93% off!), but for websites that have a large volume of traffic it’s a great choice for top-tier lead generation.

Rob Delory

Digital Maketer

✓ Hubspot
If you are considering an all inclusive marketing automation platform, HubSpot provides very intuitive templates for their landing page builder and the most in-depth usage for capturing the analytical information.

✓ Unbounce
Probably one of the most well known and easy to use available online. Great selection of templates and works well with call tracking and other marketing tools. No need to even have a website.

✓ Beaver Builder
If you have a WordPress website and want your landing pages to be a part of the site, this is a simple solution that gives you control over the design of your pages. Trusted and tested by many in the industry.

David Adler

Founder and CEO - The Travel Secret

✓ Hubspot
One of the key ingredients to any great lead generation is the opportunity for automation in multiple processes, and that’s one of the main reasons Hubspot is a powerful tool for driving leads. You can automate most processes and once you’re good at segmenting you list of leads, even your automation can become more personal depending on your target group.

Pedro Henriques

CEO - BRIDGE IN

✓ Hubspot
We are using Hubspot Chatbot.

The main reason to use it to have everything under the same marketing automation tool, in this case, Hubspot. Not just for the sake of having a holistic view of the customer journey on the same tool, but also to decrease the number of scripts used on the site. Our website page load speed significantly deteriorated when tried adding multiple marketing automation tools, and that has an impact on SEO.

CJ Xia

VP Marketing - BosterBio

✓ Pardot
For the generating leads, I use Pardot; it is great impact analytics and lead generation tool. Pardot has an extremely intuitive and friendly user interface for creating custom and automated campaigns. As a marketing guy, my overall experience with Pardot is excellent, I use Pardot to generate leads for my company, and it never fails me.

✓ Hubspot
Hubspot is another tool that I prefer to use for lead generation; it is an inbound marketing tool useful to improve lead capture, traffic generation, and sales conversion. The reason to like this software is that by keeping all the data centralized, Hubspot helps to see more traffic and turn that traffic into more sale conversion. It also improves SEO with its keyword tool and shows the user which keywords already ranked and suggest others. Overall my experience with Hubspot has been a good one because it enabled my business to become slicker and more productive.

Hammad Akbar

Founder - Cavako

Promoting your business online is the current norm during this digital marketing era. If you need to make sales, you need a landing page for your business website.

An excellent landing page plays several roles in your marketing campaign. Some of these include enticing visitors to act on your business, generate new sales, increase your online following, and capture leads.

Statistics indicate that 22% of businesses that use digital marketing are satisfied with the conversions that result from their landing pages. And this points to the potential growth of conversions when using landing pages.

However, getting the best landing page builder is not easy. There are a lot of builders online, and choosing one requires you to be keen to get the best.

Some crucial factors to consider when choosing a website builder include:
– Ease of use;
– Specific features for the builder;
– The price of the builder.

What to look for in Builders:
When selecting a landing page builder, there are several technical things you should look at apart from your personal considerations above. The reason is that different builders come in different properties and offers.

Let’s look at the significant considerations before you choose one:

1. Templates availability
You should go for a builder that offers you some templates. This will save your time as all you will need is to select a template that nears the perfect one for you and drop the content easily.

2. Intuitiveness and smoothness
Understand that some landing page makers are clunky to use. These will make your experience hard, and you have to select the easiest for you.

3. Flexibility
It is good to go for a builder that gives you an easy time to modify your content as well as the page design.

4. Integrations
Your landing page needs to be connected to various other tools you will need for your page. Whatever the builder you choose, it should allow you to do integrations like email marketing or CRM tools.

5. Mobile-responsiveness
Most of your readers and visitors will be using mobile devices. Make sure your landing page builder creates mobile-responsive pages.

What are the best three landing page builders?
In this part, let’s see the best three landing page builders that you can try out:

✓ Leadpages
Leadpages is one of the builders you should think about. It comes with a friendly package that everyone can afford but still offers you the key features to device the best landing page.
The builder comes with CRM, email integration, text replacement, and landers, among other features. And this makes it useful in every kind of business site.
To get a taste of Leadpages, you could sign up and create 14 days free trial, and if it fits your needs, then you can pay.

Features of Leadpages
-Integration with social media
-Drag and drop options
-Wordpress integration
-Mobile-responsive
-Page design and form creation plugins

Leadpages Pricing
The builder comes in different plans, as indicated below:
Package
Pricing per month
-Standard
$25
-Advanced
$199

✓ Unbounce
With usage by over 1500 brands across the globe, Unbounce is undoubtedly one of the most loved landing page builders.
The builder allows you to create optimized landing pages hence converting most of the visits to your site into sales.

With this builder, you can easily build and test your landing pages, sticky bars, and popups while you are blunt in coding.
Some of the integrations on the Unbounce builder include Hubspot, Mailchimp, Zapier, WordPress, and Salesforce, among others.

Features of Unbounce
-Dynamic insertion of the keyword
-Customized domains
-Sticky bar
-SSL encryption
-Multi-user management Lead generation tools
-Templates that are mobile responsive
On top of that, it’s got a free trial so that you can test out the product before buying.

Unbounce Pricing
After your 14 days trial, you can choose any of the following plans:
Package
Pricing per month
-Essential
$79
-Premium
$159
-Enterprise
$399

✓ Hubspot
Hubspot is the perfect match when it comes to B2B marketing and SaaS. The builder allows you a variety of services, including marketing and landing page building.
Hubspot is simple to use and powerful, more so due to its rich-feature tools.
The landing page builder can be used by single users, huge teams as well as agencies.

Hubspot Features
-List segmentation
-Easy to use
-Mobile responsive pages
-Conversion of leads through the live chat, bots, and pop-up forms
-Allow you to create a personal landing page

Hubspot Pricing
Hubspot comes in three different packages as shown below:
Package
Pricing per month
-Starter
$50
-Professional
$800
-Enterprise
$2,400

When using any of the above landing page builders, ensure that you write long pages. According to statistics, long enough landing pages can generate up to 220% more leads. However, you have to test what works for your case even before identifying the best builder.

Joe Bailey

Business Development Consultant - My Trading Skills

✓ Unbounce
I have used this landing page builder in many of my projects, and it is still one of the best I have ever used. It has extensive features that make the process easier and more customizable. The price is affordable, and ease of use remains impressive.

✓ HubSpot Landing Page Tool
Low cost plus a few extras such as smart content and CTAs, make this tool one of my favourites as well.

✓ GetResponse
Landing pages is just one of their offerings, and it is a great option for anyone starting from scratch and requires more than just a landing page software.

Daniel Koscielski

Marketing Manager - STXNext

First, I’d like to debunk the myth that chatbots are “EITHER OR”—sorry Drift. Meaning, it’s not a chatbot OR a contact form. You can have both. Actually you should have both on your website.

People have different preferences. Phone, email, telephone, chat. It all has its place.

That being said, at STXNext we use a chatbot to drive more leads and engage with users while they are browsing our website. If it works for software agency, it could work wonders for B2C, where there’s no business development involved.

My recommendations are:

✓ Hubspot
Hubspot Bot – no brainer for Hubspot users. You’re getting chatbot out of the box.

It’s really basic but works great overall. You can create chat flows within minutes. The interface is very intuitive. One downside is customization—it’s very limited.

✓ ChatBot.com
If you’re serious about automation Chatbot.com will work great. It integrates with major messaging platforms like Facebook Messenger or Slack.

While it’s more complex in use, it offers a very powerful AI, amazing chat flow templates and robust customization.

Hubspot FAQ

What is Hubspot?

HubSpot is the all-in-one platform that includes marketing, sales, and service software.

Is Hubspot any good?

Our experts voted for Hubspot in multiple categories across marketing, customer service and sales.

Is Hubspot free to use?

Hubspot offers a free version of their CRM system.

What are the best features of Hubspot?

Marketing automation. Lead generation. Advanced CRM. Meeting scheduling. Customer service software.