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Hubspot 2022 Review

HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. Voted #1 in lead generation software, #4 in email marketing software and #5 in landing page builders.

Features:

  • Get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
  • Grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
  • Connect with customers, exceed expectations, and turn them into promoters who grow your business.

Pricing:

  • Free CRM & marketing tools.
  • Paid plans start from US$50/month.

Disclosure: Some of the links in this article are affiliate links. This means that, at no added cost to you, we might earn a commission if you click through and make a purchase.

More About Hubspot

Hubspot Reviews

Find out what each expert had to say about Hubspot.

David Adler

Founder and CEO - The Travel Secret

✓ Hubspot
One of the key ingredients to any great lead generation is the opportunity for automation in multiple processes, and that’s one of the main reasons Hubspot is a powerful tool for driving leads. You can automate most processes and once you’re good at segmenting you list of leads, even your automation can become more personal depending on your target group.

Nikola Baldikov

Digital Marketing Expert - Brosix

✓ Hubspot
The first tool I would like to recommend is HubSpot. One unique advantage of HubSpot’s landing page builder is that you’re able to tie it into their CRM and take full advantage of Hubspot’s full suite of tools (including personalization).

✓ Leadpages
Another useful tool is Leadpages. If you’re looking for a good and cheap solution, Leadpages might be your thing. It has a very convenient drag & drop functionality and a keen emphasis on well-designed templates.

✓ Instapage
Instapage is also a very easy to use tool that comes with 200+ templates for a variety of use cases. Another key benefit of Instapage is that they offer a variety of solutions designed for Google ads, Facebook ads, and Retargeting ads.

Supriya Agnihotri

Brand and Communications Manager - Neurosensum

There is actually ‘NO’ best landing page building tool. Every tool has its own best features and loopholes. I have used quite a de number of tools to build landing pages and out of all, my top 3’s are:

✓ LeadPages
It is made for every kind of business model be it a DIY marketer or large agency. The easy drag and drop customization helps you to get up and going with your custom design and their analytic tools allow you to track the effectiveness of your conversions. These guys have email marketing and some cool marketing features as well.

✓ Hubspot
It is one of the most reputable names in the world of SaaS and B2B marketing. They offer a variety of marketing services, from a CRM tool to a sales tool and a landing page tool which makes HubSpot is a one-stop-shop. It also offers feature-rich, easy to use, powerful landing page creation tools. It makes it a great tool for single users, large teams, as well as agencies.
The best part about it- It is the cheapest tool and a great boon to small enterprises

✓ Unbounce
Unbounce is, without doubt, one of the best landing page building tools. Their fully customizable templates make it hassle-free to maintain a brand’s image. It’s integrating functionalities with WordPress, CRM’s, and marketing platforms helping you create high converting landing pages. Their dynamic keyword insertion is a great feature that allows you to replace the keywords of your landing page and replace them according to the user’s search query.
One of the more advanced options, it allows you to edit mobile vs desktop individually to get the look you need.

Erico Franco

Inbound marketing manager - Agencia de Marketing Digital

✓ Hubspot
We use Hubspot Chatbot. It has a very nice free and unlimited plan and has a lot of features like automation, personalization, booking meetings with your team. Also, you can automatically provide customer support answers, create tickets, use workflows. Configuring it is very easy as Hubspot gives also you some templates to have where to begin from.

Oliver Andrews

Owner - OA Design Services

I would recommend these three platforms that I have used for my clients.

✓ Leadformly
As a conversion optimization tool, Leadformly helps you maximize conversions where they matter most: On your web forms, Leformform gives you the tools you need to diagnose problems and eliminate or correct them. It also shows you how long it takes for users to complete their entire form and their fields so you can highlight the problematic parts of your forms and put corrections in place.

✓ Salesforce
Salesforce is among the world’s leading sales and lead management software. Includes tools to help you manage sales leads, customers, sales teams, and more. It integrates with a wide range of sales and marketing software to help companies sell more and provide better customer service.

✓ Hubspot Sales
HubSpot Sales is part of HubSpot’s free suite of small business tools. Helps you save time in generating new sales leads. HubSpot Sales includes tools and templates for email outreach and tracking, so you can interact more efficiently with prospects.

CJ Xia

VP Marketing - BosterBio

✓ Pardot
For the generating leads, I use Pardot; it is great impact analytics and lead generation tool. Pardot has an extremely intuitive and friendly user interface for creating custom and automated campaigns. As a marketing guy, my overall experience with Pardot is excellent, I use Pardot to generate leads for my company, and it never fails me.

✓ Hubspot
Hubspot is another tool that I prefer to use for lead generation; it is an inbound marketing tool useful to improve lead capture, traffic generation, and sales conversion. The reason to like this software is that by keeping all the data centralized, Hubspot helps to see more traffic and turn that traffic into more sale conversion. It also improves SEO with its keyword tool and shows the user which keywords already ranked and suggest others. Overall my experience with Hubspot has been a good one because it enabled my business to become slicker and more productive.

Pedro Henriques

CEO - BRIDGE IN

✓ Hubspot
We are using Hubspot Chatbot.

The main reason to use it to have everything under the same marketing automation tool, in this case, Hubspot. Not just for the sake of having a holistic view of the customer journey on the same tool, but also to decrease the number of scripts used on the site. Our website page load speed significantly deteriorated when tried adding multiple marketing automation tools, and that has an impact on SEO.

Rob Delory

Digital Maketer

✓ Hubspot
If you are considering an all inclusive marketing automation platform, HubSpot provides very intuitive templates for their landing page builder and the most in-depth usage for capturing the analytical information.

✓ Unbounce
Probably one of the most well known and easy to use available online. Great selection of templates and works well with call tracking and other marketing tools. No need to even have a website.

✓ Beaver Builder
If you have a WordPress website and want your landing pages to be a part of the site, this is a simple solution that gives you control over the design of your pages. Trusted and tested by many in the industry.

Hammad Akbar

Founder - Cavako

Promoting your business online is the current norm during this digital marketing era. If you need to make sales, you need a landing page for your business website.

An excellent landing page plays several roles in your marketing campaign. Some of these include enticing visitors to act on your business, generate new sales, increase your online following, and capture leads.

Statistics indicate that 22% of businesses that use digital marketing are satisfied with the conversions that result from their landing pages. And this points to the potential growth of conversions when using landing pages.

However, getting the best landing page builder is not easy. There are a lot of builders online, and choosing one requires you to be keen to get the best.

Some crucial factors to consider when choosing a website builder include:
– Ease of use;
– Specific features for the builder;
– The price of the builder.

What to look for in Builders:
When selecting a landing page builder, there are several technical things you should look at apart from your personal considerations above. The reason is that different builders come in different properties and offers.

Let’s look at the significant considerations before you choose one:

1. Templates availability
You should go for a builder that offers you some templates. This will save your time as all you will need is to select a template that nears the perfect one for you and drop the content easily.

2. Intuitiveness and smoothness
Understand that some landing page makers are clunky to use. These will make your experience hard, and you have to select the easiest for you.

3. Flexibility
It is good to go for a builder that gives you an easy time to modify your content as well as the page design.

4. Integrations
Your landing page needs to be connected to various other tools you will need for your page. Whatever the builder you choose, it should allow you to do integrations like email marketing or CRM tools.

5. Mobile-responsiveness
Most of your readers and visitors will be using mobile devices. Make sure your landing page builder creates mobile-responsive pages.

What are the best three landing page builders?
In this part, let’s see the best three landing page builders that you can try out:

✓ Leadpages
Leadpages is one of the builders you should think about. It comes with a friendly package that everyone can afford but still offers you the key features to device the best landing page.
The builder comes with CRM, email integration, text replacement, and landers, among other features. And this makes it useful in every kind of business site.
To get a taste of Leadpages, you could sign up and create 14 days free trial, and if it fits your needs, then you can pay.

Features of Leadpages
-Integration with social media
-Drag and drop options
-Wordpress integration
-Mobile-responsive
-Page design and form creation plugins

Leadpages Pricing
The builder comes in different plans, as indicated below:
Package
Pricing per month
-Standard
$25
-Advanced
$199

✓ Unbounce
With usage by over 1500 brands across the globe, Unbounce is undoubtedly one of the most loved landing page builders.
The builder allows you to create optimized landing pages hence converting most of the visits to your site into sales.

With this builder, you can easily build and test your landing pages, sticky bars, and popups while you are blunt in coding.
Some of the integrations on the Unbounce builder include Hubspot, Mailchimp, Zapier, WordPress, and Salesforce, among others.

Features of Unbounce
-Dynamic insertion of the keyword
-Customized domains
-Sticky bar
-SSL encryption
-Multi-user management Lead generation tools
-Templates that are mobile responsive
On top of that, it’s got a free trial so that you can test out the product before buying.

Unbounce Pricing
After your 14 days trial, you can choose any of the following plans:
Package
Pricing per month
-Essential
$79
-Premium
$159
-Enterprise
$399

✓ Hubspot
Hubspot is the perfect match when it comes to B2B marketing and SaaS. The builder allows you a variety of services, including marketing and landing page building.
Hubspot is simple to use and powerful, more so due to its rich-feature tools.
The landing page builder can be used by single users, huge teams as well as agencies.

Hubspot Features
-List segmentation
-Easy to use
-Mobile responsive pages
-Conversion of leads through the live chat, bots, and pop-up forms
-Allow you to create a personal landing page

Hubspot Pricing
Hubspot comes in three different packages as shown below:
Package
Pricing per month
-Starter
$50
-Professional
$800
-Enterprise
$2,400

When using any of the above landing page builders, ensure that you write long pages. According to statistics, long enough landing pages can generate up to 220% more leads. However, you have to test what works for your case even before identifying the best builder.

Muhammad Mateen Khan

Digital Marketing Strategist - PureVPN

✓ Hubspot
HubSpot is usually one of the first names on people’s lips when lead gen tools are mentioned. It’s a bit of a Swiss army knife, combining sales, marketing, and customer relationship management all on a single platform. Its many features allow you to create automation workflows, email campaigns and manage social media accounts in addition to carrying out lead generation activity.

✓ Discover.ly
Finding new leads on social media can be a frustrating and time-consuming task. Google Chrome add-on Discover.ly aims to change that by revealing more information about somebody and who they are connected to when you visit their profile on a social media network. On LinkedIn, for example, visiting a person’s profile will bring up a pop-up window that shows who that person is connected to on LinkedIn, in addition to Facebook and Twitter. It’s a simple yet ingenious way of quickly finding new leads without having to navigate your way around individual networks.

✓ OptinMonster
OptinMonster is a lead generation software tool that makes it easy to capture, share, and manage marketing leads. It provides high-converting mobile-friendly forms and uses behavior detection rules to find success. integrates with major email marketing and CRM platforms, and you can set advanced targeting rules for marketing campaigns – from page-level targeting (running campaigns on different pages, targeted to page content) to OnSite Retargeting (creating special offers and promotions for returning visitors). It’s also possible to target campaigns by location, activity or inactivity, and by device type.

Hubspot FAQ

What is Hubspot?

HubSpot is the all-in-one platform that includes marketing, sales, and service software.

Is Hubspot any good?

Our experts voted for Hubspot in multiple categories across marketing, customer service and sales.

Is Hubspot free to use?

Hubspot offers a free version of their CRM system.

What are the best features of Hubspot?

Marketing automation. Lead generation. Advanced CRM. Meeting scheduling. Customer service software.