Software Review

Instapage 2024 Review

Instapage is an end-to-end solution for deploying personalized post-click experiences at scale. It’s more than a landing page builder and offers features like A/B testing, multiple campaign management and more. Voted #2 in landing page builders.


  • Fully customizable landing page builder.
  • 200+ fully customizable templates.
  • Real-time team collaboration solution.


  • Free 14-day trial.
  • Paid plans start from US$149/month.

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More About Instapage

Instapage Reviews

Find out what each expert had to say about Instapage.

Stacy Caprio

Founder - Accelerated Growth Marketing
✓ InstapageI would recommend InstaPage as a landing page builder for business owners and entrepreneurs to use. Instapage is my favorite landing page tool because it makes setting up the lead collection process so easy and aesthetic. It also makes it incredibly easy for any non-technical person to set up lead page A/B testing, something that is normally left out or glossed over unless you use a software such as Instapage that makes it really easy to do.

Jamie-Lee Kay

Co-Founder - theotherstraw

✓ Leadpages
I love Leadpages as it allows you to develop conversion driven landing pages that integrate with most digital marketing platforms and tools.

Leadpages is easy to set up and use. It operates on a drag and drop builder. It allows you to A/B test, allowing you to determine which metric or version is performing better.

✓ Instapage
For those who are just starting out or with limited marketing budget, I recommended Instapage. It requires no coding or design skills. It’s easy to set up and fully customizable.

Instapage directly integrates to Google Analytics, Facebook Ads and Google Ads – allowing you to run optimized, data-driven campaigns.

Jitesh Keswani

CEO - e-Intelligence

✓ Leadpages
Leadpages is the cheapest platform we’ve looked at so far and it offers more in terms of features at every price point. There are 165+ free templates to work with and the Leadpage drag-and-drop builder is probably my favorite of the bunch.

✓ ClickFunnels
As their name suggests, ClickFunnels is all about creating sales funnels. Rather than one simple landing page, ClickFunnels create sales funnels that convert visitors into leads (first) and then customers. They give you the tools and strategies that you need for these sales funnels in one spot.

✓ Instapage
As the name suggests, Instapage is all about speed. You can have landing pages live in a matter of minutes by choosing from more than 100 templates. Also, it does come with A/B testing functionality and real-time analytics.

Shiv Gupta

CEO - Incrementors Web Solutions

✓ Instapage
As a Digital Marketing expert, when I want to develop the best landing page that gives a professional look, I opt for Instapage. It’s easy to use and comes with enough landing pages publishing options. Reporting data and tools to help you optimize pages, along with its ability to deliver and sell items via landing pages offer a plus to choose it for SEO purposes. Its high responsiveness and live chat support channel makes it good for collaborating with team members and clients.

Additionally, It offers 14days free trial for you to explore and decide whether you want to continue or not. And, even after that, it is not very expensive as it promises a high ROI.

Lennart Meijer

CMO - theotherstraw

✓ Instapage
Instapage is great for landing pages as it is such an easy to use software and all their landing pages are focused on conversions. There are a ton of great looking customisable templates to work with as well.

Paula Glynn

Digital Marketing Director - Pixelstorm

The two landing page builders I recommend are Instapage and LeadPages.

✓ Instapage
Each of these has their own recommendations and benefits. Instapage integrates very nicely and easily with the ever popular WordPress. This allows most of our clients to set up Instapage with ease. It allows easy integrations with Google Analytics and goals setup, much easier than Lead Pages.

✓ Leadpages
Lead pages are more aesthetically easy but have limitations with integrations with Google Analytics and other tracking tools. Given that most people use Landing pages to track marketing campaigns, this has proven more difficult to work with than Instapage in this regard.

Mike Kolb


✓ Instapage
Instapage is hands down the best landing page builder.

No coding is needed at all, click and drag images and text, split testing is simple and easy.

You can easily place pixels and third party tracking like Google analytics as well.

Nikola Baldikov

Digital Marketing Expert - Brosix

✓ Hubspot
The first tool I would like to recommend is HubSpot. One unique advantage of HubSpot’s landing page builder is that you’re able to tie it into their CRM and take full advantage of Hubspot’s full suite of tools (including personalization).

✓ Leadpages
Another useful tool is Leadpages. If you’re looking for a good and cheap solution, Leadpages might be your thing. It has a very convenient drag & drop functionality and a keen emphasis on well-designed templates.

✓ Instapage
Instapage is also a very easy to use tool that comes with 200+ templates for a variety of use cases. Another key benefit of Instapage is that they offer a variety of solutions designed for Google ads, Facebook ads, and Retargeting ads.

Instapage FAQ