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Best Lead Generation Software 2021 – Voted By 23 Experts

Are you looking for the best lead generation software?

Lead generation software can help you in the process of collecting and following up with your leads. Ultimately, this will lead to more sales for your business. We have reached out to some lead generation experts and asked them: which lead generation tools would you recommend others to use and why?

These are the ones they recommend you to use.

Disclosure: Some of the links in this article are affiliate links. This means that, at no added cost to you, we might earn a commission if you click through and make a purchase.

Top Lead Generation Software 2021

1. Hubspot (5 votes)

HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.

2. Pardot by Salesforce (3 votes)

Pardot by Salesforce is a marketing automation solution that helps companies create meaningful connections, generate more pipeline, and empower sales to close more deals.

2. Thrive Leads (3 votes)

Thrive Leads is a lead generation plugin for WordPress. It is a list building solution that uses cutting edge conversion tactics used by smart businesses and growth hackers.

4. Clickfunnels (2 votes)

ClickFunnels gives you everything you need to market, sell and deliver your products and services online. It allows you to quickly create sales funnels that convert your visitors into leads.

4. Jotform (2 votes)

JotForm is an online application that allows anyone to quickly create custom online forms. It doesn’t require you to write any code, and has an easy to use drag-and-drop user interface.

4. Leadpages (2 votes)

Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.

4. OptinMonster (2 votes)

OptinMonster is a powerful lead generation software that converts abandoning visitors into subscribers with our dynamic marketing tools and Exit Intent® technology.

8. Google Ads

Google Ads is Google’s online advertising platform. It allows you to place ads on Google Search, as well as the Google Display Networks (which includes Youtube and Gmail).

8. Facebook Ads

Facebook Ads is Facebook’s online advertising platform. It allows you to place ads on the Facebook & Instagram networks.

Lead generation software can help you in the process of getting more sales for your business. Depending on your business you might want to use multiple tools to get the best results.

First, you want some tools that is good in generating leads. Think advertising platforms like Google Ads or Facebook Ads, or even landing page builders like Leadpages.

Then, you want to make sure those leads are pushed through to a CRM software. This will make it a lot easier to manage those leads based on the stage of the sales process they are. You can also set up email dripping campaigns, or let your sales team use this information for their benefits.

Some platforms, like Hubspot or Pardot, are great for the entire lead to sale process. Using software like this makes sure that you have everything in one place so that multiple teams could use it. This includes marketing, sales and customer service.

Read What The Experts Said

Find out what each expert had to say about their favorite software. Select the software from the list below.


Joe Karasin

Owner - Karasin PPC

✓ Google Ads
I prefer search ads over social media lead generation. Typically, leads acquired via search are a bit higher intent than those obtained on Facebook. I deal with a lot of clients that want a shorter nurturing period, and I’ve discovered PPC works best for this.

✓ Clickfunnels
I think building a landing page in with Click Funnels is an easier option than most out there. I think their templates are attractive and encourage people to fill out contact forms.

✓ Pardot
As a follow-up/nurturing system, Pardot is excellent. Building campaigns and nurturing leads is easier than some systems. I see lower spam reports and unsubscribe rates with it than, say. Hubspot.

David Adler

Founder and CEO - The Travel Secret

✓ Hubspot
One of the key ingredients to any great lead generation is the opportunity for automation in multiple processes, and that’s one of the main reasons Hubspot is a powerful tool for driving leads. You can automate most processes and once you’re good at segmenting you list of leads, even your automation can become more personal depending on your target group.

Joshua Ladick

President and Founder - GSA Focus, Inc.

Every lead source is different and can be used in different ways.

✓ Facebook Ads
I have found that Facebook ads are great for gathering information. If you want to know the most potent approach, what visuals are effective, the best call to action, and more, then Facebook ads are great at giving you information about this.

That information can then be used elsewhere, like on your website or even in blog posts you are writing and distributing on other platforms like LinkedIn.

✓ LinkedIn Sales Navigator
I found that LinkedIn Sales Navigator is well worth the price tag, especially when coupled with some software to automate connection requests and messaging.

When I use the information gathered from Facebook ads that work, and direct it towards my website and LinkedIn messages, that tends to generate some great responses.

Jane Flanagan

Lead project engineer - Tacuna Systems

✓ Qualaroo
Qualaroo is an on-site two-in-one tool that perfectly combines customer research and generation. This tools displays a feedback/mini survey form that not only helps you gather feedback but also communicate with your leads.

Quaraloo enables you to nudge your leads in the direction you want by displaying pop ups with suggestions and answers to likely questions.

We’ve used Quaraloo to reduce our bounce rate by 54% while shortening our lead-to-sale time to just a few days

Dan Bailey

President - WikiLawn Lawn Care

✓ Leadpages
The best tool we have in our lead generation arsenal is something called Leadpages. It helps us create landing pages without needing to worry about coding or integrating anything. It hooks up automatically to our mailing list provider and works well with WordPress.

We used the templates at first to make quick lead capture pages.. Sales funnels are important to our business model, and a good landing page is everything. Eventually we hired a developer on a contract basis to help us customize the pages, and Leadpages was great for that, too.

I’d definitely recommend it for any company that uses sales funnels as a large part of their strategy.

Robin Shea Adair

Realtor - Adair Realty Group

✓ Real Estate Project Solutions
The best lead generation tool that I’m using is Real Estate Project Solutions. Their a Cold Calling Software that calls on your behalf, with a criteria of your choosing. Then after they have designated a lead, they then submit it over to another Software that I use, called Investorfuse. It’s a CRM that basically keeps all of your leads top of mind with you, whether it be via e-mail, text or phone call and then keep you organized on what steps you should take next with that lead. Next Steps include a simply follow-up, to make an offer, etc.

✓ Propstream
Lastly, the software called Propstream, has been a huge help, in choosing leads that fit the type of criteria that I’m looking for, as a well as an area that I prefer. Your able to choose from amounts of equity, to Non-Owner Occupied and even Owner Financed. The cost is relatively cheap, compared to the amount of time it would take to decipher this information yourself.

Elizabeth Hutz

Owner - The House Guys

✓ JotForm
If I could only recommend a single software, JotForm would be the one. Basically, it’s an online form builder that works not only as a lead generation tool, but also for any other forms you might need (surveys, registration forms, payments, etc). They give a generous amount of templates and themes so your form looks personally customized.

✓ JumpLead
Another top-notch software is JumpLead. It’s killer at lead generation as well as follow-up software. Jumplead has a great set of options including dynamic lead generation forms, landing pages, and overlays triggered by intent. This software also allows you to break your leads up into categories for better tracking.

✓ LeadPages
If you are just getting started and want to minimize your costs, LeadPages is a good option. It’s the cheapest platform we’ve used and offers more than some other platforms at a fraction of the cost. Don’t have time to learn all the ins and outs of a new software? Leadpages is a drag-and-drop builder which makes it very easy to learn and quickly start building.

Yash Sharma

Blogger - Learnerzhub

I use Thrive Leads and Mailchimp for generating leads.

✓ Thrive Leads
I recommend using thrive leads to all WordPress users because it is very simple and has amazing features. Even a novice can easily create new lead forms using out-of-the-box attractive templates. It also provides many powerful options like A/B testing and multiple layouts.

✓ Mailchimp
I started using Mailchimp because it was a popular tool and it had a free plan for 2000 subscribers. Now, I am a paid customer and I have not switched the platform because of its powerful features. The most important feature is automation. I use it for sending automated mails to my subscribers and promote some eLearning products.

Neeraj Arya

Digital Marketing Executive - PMExperto

For generating leads, you need two things viz. a lead magnet and a lead management tool.

There are many ways to develop a lead magnet but we primarily use webinars (both live and recorded) to get leads. We use a email marketing software for lead management and promotions.

Our two favorite tools are Anymeeting (for webinars) and SendFox (for lead management and promotions).

✓ AnyMeeting
We hold free webinars using Anymeeting. Free live webinars give us leads for our paid training programs.

Anymeeting is simple to use and provides powerful features. It is very well integrated with our email marketing tool SendFox. It has a good reporting engine and provides a few other useful integrations.

✓ SendFox
SendFox is another one that we like. We use it for email marketing. It is also very easy to use and has got very good automation features. The email data from Anymeeting is automatically saved by SendFox, which triggers a series of autmated emails to promote our paid training programs. It provides good reports to understand which person has opened and clicked emails.

Ana Skyes

Blogging Strategist & Coach - The She Approach

As a blogger, my email list is my post prized possession. So I actively try to grow it and leverage it to make sales for my digital products.

Here are 2 tools that I use that make my job easier:

✓ Interact Quizzes
Quizzes are fun and easy ways to get cold leads to engage with you, and I use them further to segment my email list and gauge people’s interest in my content ideas. I use Interact to create my quizzes that I then display on my blog, run Facebook ads to promote on social media.

✓ Email courses with Mailerlite
Another lead generation tactic that I’ve been using is to create short email courses (or free online courses) on a particular topic that I know my audience is interested in. By providing such a high-value freebie, conversion rates have hit a new high for me (with my top course converting at nearly 40% in comparison with my other email opt-ins that convert at 2-5%.) I create and deliver my email courses with my ESP, Mailerlite, that offers a multitude of other lead generation pop-ups, forms, landing pages and so on.

CJ Xia

VP Marketing - BosterBio

✓ Pardot
For the generating leads, I use Pardot; it is great impact analytics and lead generation tool. Pardot has an extremely intuitive and friendly user interface for creating custom and automated campaigns. As a marketing guy, my overall experience with Pardot is excellent, I use Pardot to generate leads for my company, and it never fails me.

✓ Hubspot
Hubspot is another tool that I prefer to use for lead generation; it is an inbound marketing tool useful to improve lead capture, traffic generation, and sales conversion. The reason to like this software is that by keeping all the data centralized, Hubspot helps to see more traffic and turn that traffic into more sale conversion. It also improves SEO with its keyword tool and shows the user which keywords already ranked and suggest others. Overall my experience with Hubspot has been a good one because it enabled my business to become slicker and more productive.

Jake Rheude

VP Marketing - Red Stag Fufillment

✓ Intercom
Reason for recommendation: Intercom lets you engage visitors and collect their information. It’s also possible to analyze on-site or in-app behavior and create message triggers to help with onboarding, support, or retention. There’s also an integrated help desk and knowledge base to provide support for current customers.

✓ Mailshake
Reason for recommendation: Mailshake allows for automating, personalizing, and optimizing cold emails. There are tons of ready-made templates to improve response rate. Along with boosted response comes increased opportunities for capturing and nurturing leads.

✓ Hunter
Reason for recommendation: For the purpose of finding prospects emails, Hunter is a useful tool. By typing in the domain associated with the prospect, Hunter will find the email address pattern. Hunter also includes a confidence rating.

Lee Vickers

Creative Director - Skein

✓ Wistia
Reason for recommendation: The way Wistia works for lead capturing involves gating videos after a certain time period. At this point the visitor is prompted to submit their email in order to continue watching. With Wistia, the potential of existing contents can be fully maximized, as videos for example are useful as a lead generation tool, in addition to being a brand building channel.

✓ Survey Anyplace
Reason for recommendation: Survey Anyplace has the potential to add fun and engagement to the lead collection process. That, plus Survey Anyplace integrates smoothly with existing marketing stack, thus making it easy to transport leads to a CRM or email marketing tool for nurturing purposes. Answers provided during quizzes can also be used to personalize follow ups.

✓ Clearbit
Reason for recommendation: Clearbit is helpful if and when there’s a need for a quick and efficient way to enrich contacts profile data (company size and industry, for example). It is also possible to transfer these information to CRM records, products, or anywhere else they might be needed.

Chris Fong

Owner - SmartBusinessTrends

I have 2 different softwares that I recommend to collect leads.

✓ Clickfunnels
The first is ClickFunnels. It has an easy to use drag-and-drop editor that you can use to create lead generation funnels without having to know how to code or have advanced tech skills.

It also with some nice looking templates which you can easily customize using the editor. And if you want to collect leads and sell products, then ClickFunnels can handle creating multi-page funnels as well.

✓ Thrive Leads
The 2nd tool i recommend is Thrive Leads. This is a WordPress plugin, and lets you collect leads on your WordPress blog via different lead generation forms. This includes popups, welcome mats, ribbons and other styles option forms.

What I like most about Thrive Leads is the editor. It’s completely drag and drop, yet it contains tons of customization options so you can design your forms exactly how you want them.

Thrive Leads also has excellent targeting options so you can choose exactly what posts and pages you want your lead capture forms to appear. And it has features like multi-step optin and exit intent popups which helps your conversions.

Finn Cardiff

CEO and co-founder - Beachgoer

✓ ReferralCandy
There’s no doubt that it’s ReferralCandy. It helps eCommerce stores like ours to generate important leads and critical sales figures by offering customers discounts for referring new customers to us. The easy-to-use customizable referral program allows us to segment customers and gather data to monitor how our campaign is working. In addition, it’s easy to set up and the UI is a sure delight for busy managers like me. I started by taking the 30-day trial but eventually paid for the service because it’s highly reliable. You can check out more of ReferralCandy’s features here .

Adelina Karpenkova

Content Marketer - Joinative Native Ads Agency

The right lead generation tool depends on your goals and budget.

✓ OptinMonster
Tools, like Optinmonster, are highly effective for marketers that manage multiple lead generation campaigns and want to get access to advanced features. The tool allows you to personalize your campaigns, segment audiences, and get all the necessary statistics.

✓ JotForm
But if you’re looking for some free solution to capture your leads’ emails, I recommend that you leverage the integration of JotForm, Mailchimp, and Slack (if you want to get instant notifications). It’ll take some time before you set up everything, but this solution will let you launch your first lead generation campaigns and evaluate whether you’re ready to scale.

Andrei Vasilescu


✓ Voila Norbert
Email leads are qualified as the most prospective leads in the marketing industry. That is why, when it comes to lead generation, Voila Norbert is one of the best email follow-up and marketing tools in the industry. With this tool you can reach those who aren’t in your email list. Voila Norbert not only helps you to find email addresses, but also verifies them for you. This tool has a great integration capability with almost any CRM software you might use for your prospective leads. The price of Voila Norbert starts from at $49/month (Valet package for 1000 leads) up to $499/month (Counselor package for 50000 leads) having a few intermediate packages. Voila Norbert is an effective tool for your email lead generation drive.

Veronica Kirin

Entrepreneur Coach - Audacious Entrepreneur Coaching

✓ Kennected
I’ve been using Kennected ( for two months, now, and my calendar has never been so full. Kennected is a private messaging automation tool for LinkedIn that focuses on a relationship-first model. The smallest packages sends 100 messages a day — so I’ve been busy with networking and onboarding new clients all summer!

Praveen Malik

Founder - PMbyPM

✓ Thrive Leads
I use a slew of complementary tools for generating leads. Mainly, I use Thrivethemes suite. Among other things, the suite includes:
1. Thrive Leads
2. Thrive Architect
3. Thrive Quiz builder

1. Thrive leads – We offer many free products on our blog to capture leads. People get a chance to download these products when they visit the blog. We use Thrive Leads to capture our leads.

2. Thrive Architect – We have built many lead generation pages using Thrive Architect. Thrive Architect provides attractive pre-build templates that can be customized according to the requirements.

3. Thrive Quiz Builder – Quizzes are modern way to generate leads. They can be used to determine the profile of the user. Thrive Quiz Builder helps in building complex quizzes without any coding skills. We have built a quiz for our advanced audience. This quiz helps us to offer content to our audience according to their interest and in return we get email ids.

Rex Freiberger

CEO - Gadget Review

We use two main tools for lead generation: Pardot and HubSpot. Pardot is for managing and generating leads, HubSpot is a CRM that helps us manage engagement with those leads specifically.

✓ Pardot
Pardot includes a lot of automation, which is very useful for a small team. We’re able to automate lead scoring, place potential leads into the appropriate campaigns, and then monitor their activity. The suite of tools is pretty robust, but still easy to use. The cost is steep, though. So far it’s been worth it for us.

✓ Hubspot
HubSpot is just an all around great CRM. There’s a lot of automation there, too, and it does a better job of helping us monitor and optimize engagement in each of our sales channels.

Oliver Andrews

Owner - OA Design Services

I would recommend these three platforms that I have used for my clients.

✓ Leadformly
As a conversion optimization tool, Leadformly helps you maximize conversions where they matter most: On your web forms, Leformform gives you the tools you need to diagnose problems and eliminate or correct them. It also shows you how long it takes for users to complete their entire form and their fields so you can highlight the problematic parts of your forms and put corrections in place.

✓ Salesforce
Salesforce is among the world’s leading sales and lead management software. Includes tools to help you manage sales leads, customers, sales teams, and more. It integrates with a wide range of sales and marketing software to help companies sell more and provide better customer service.

✓ Hubspot Sales
HubSpot Sales is part of HubSpot’s free suite of small business tools. Helps you save time in generating new sales leads. HubSpot Sales includes tools and templates for email outreach and tracking, so you can interact more efficiently with prospects.

Stefan Smulders

CEO - Expandi

✓ LeadQuizzes
One of the best lead generation tools that I’ve tried out is called LeadQuizzes. It lets you create a quiz which your potential customers can take and get results to find out more about themselves.

The topics are various, depending on your industry and niche. For example, real estate agents often create quizzes such as “What is your ideal type of house” and it works really well. The catch is, the lead can’t get the results until they send you their email address. Of course, the success you have with this type of lead generation tool depends on how good your quizzes are. You have to get the right questions and answers, and of course, the right kind of outcomes and then tie all that to the offer that you make at the end. It’s a lot of work but the lead capture rate can be amazing compared to other types of lead gen tools and methods.

Muhammad Mateen Khan

Digital Marketing Strategist - PureVPN

✓ Hubspot
HubSpot is usually one of the first names on people’s lips when lead gen tools are mentioned. It’s a bit of a Swiss army knife, combining sales, marketing, and customer relationship management all on a single platform. Its many features allow you to create automation workflows, email campaigns and manage social media accounts in addition to carrying out lead generation activity.

Finding new leads on social media can be a frustrating and time-consuming task. Google Chrome add-on aims to change that by revealing more information about somebody and who they are connected to when you visit their profile on a social media network. On LinkedIn, for example, visiting a person’s profile will bring up a pop-up window that shows who that person is connected to on LinkedIn, in addition to Facebook and Twitter. It’s a simple yet ingenious way of quickly finding new leads without having to navigate your way around individual networks.

✓ OptinMonster
OptinMonster is a lead generation software tool that makes it easy to capture, share, and manage marketing leads. It provides high-converting mobile-friendly forms and uses behavior detection rules to find success. integrates with major email marketing and CRM platforms, and you can set advanced targeting rules for marketing campaigns – from page-level targeting (running campaigns on different pages, targeted to page content) to OnSite Retargeting (creating special offers and promotions for returning visitors). It’s also possible to target campaigns by location, activity or inactivity, and by device type.

Lead Generation FAQ

What is lead generation software?

Lead generation software can help you in the process of collecting and following up with your leads. Ultimately, this will lead to more sales for your business.

What is the best lead generation tool?

Our experts voted for Hubspot and Salesforce Pardot. See our article for the full list.

What are some types of lead generation?

Digital advertising, events, networking, cold calling, email list.

What is the difference between lead generation and demand generation?

Lead generation focusses on getting converting a current audience into a lead, whereas demand generation is the process of reaching the audience in the first place. In the sales process, demand generation comes first being followed by lead generation.

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