Are you looking for the best lead generation software?
Lead generation software can help you in the process of collecting and following up with your leads. Ultimately, this will lead to more sales for your business. We have reached out to some lead generation experts and asked them: which lead generation tools would you recommend others to use and why?
These are the ones they recommend you to use.
Top Lead Generation Software 2020
1. Hubspot (5 votes)
HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.
2. Pardot by Salesforce (3 votes)
Pardot by Salesforce is a marketing automation solution that helps companies create meaningful connections, generate more pipeline, and empower sales to close more deals.
2. Thrive Leads (3 votes)
Thrive Leads is a lead generation plugin for WordPress. It is a list building solution that uses cutting edge conversion tactics used by smart businesses and growth hackers.
4. Clickfunnels (2 votes)
ClickFunnels gives you everything you need to market, sell and deliver your products and services online. It allows you to quickly create sales funnels that convert your visitors into leads.
4. Jotform (2 votes)
JotForm is an online application that allows anyone to quickly create custom online forms. It doesn’t require you to write any code, and has an easy to use drag-and-drop user interface.
4. Leadpages (2 votes)
Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.
4. OptinMonster (2 votes)
OptinMonster is a powerful lead generation software that converts abandoning visitors into subscribers with our dynamic marketing tools and Exit Intent® technology.
8. Google Ads
Google Ads is Google’s online advertising platform. It allows you to place ads on Google Search, as well as the Google Display Networks (which includes Youtube and Gmail).
8. Facebook Ads
Facebook Ads is Facebook’s online advertising platform. It allows you to place ads on the Facebook & Instagram networks.
Lead generation software can help you in the process of getting more sales for your business. Depending on your business you might want to use multiple tools to get the best results.
First, you want some tools that is good in generating leads. Think advertising platforms like Google Ads or Facebook Ads, or even landing page builders like Leadpages.
Then, you want to make sure those leads are pushed through to a CRM software. This will make it a lot easier to manage those leads based on the stage of the sales process they are. You can also set up email dripping campaigns, or let your sales team use this information for their benefits.
Some platforms, like Hubspot or Pardot, are great for the entire lead to sale process. Using software like this makes sure that you have everything in one place so that multiple teams could use it. This includes marketing, sales and customer service.
Read What The Experts Said
Find out what each expert had to say about their favorite software. Select the software from the list below.
Lead Generation FAQ
What is lead generation software?
Lead generation software can help you in the process of collecting and following up with your leads. Ultimately, this will lead to more sales for your business.
What is the best lead generation tool?
Our experts voted for Hubspot and Salesforce Pardot. See our article for the full list.
What are some types of lead generation?
Digital advertising, events, networking, cold calling, email list.
What is the difference between lead generation and demand generation?
Lead generation focusses on getting converting a current audience into a lead, whereas demand generation is the process of reaching the audience in the first place. In the sales process, demand generation comes first being followed by lead generation.