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Digital Marketing Software Review

Leadpages 2020 Review

Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond. Voted #1 in landing page builders.

Pros:

  • 130+ free landing page templates.
  • Receive automated lead notifications.
  • 40+ standard integrations.
  • Free hosting included (if needed).

Cons:

  • Standard plan starting from US$25 per month.

Disclosure: Some of the links in this article are affiliate links. This means that, at no added cost to you, we might earn a commission if you click through and make a purchase.

More About Leadpages

Leadpages Reviews

Find out what each expert had to say about Leadpages.

Nate Shivar

President - ShivarWeb LLC

✓ LeadPages
LeadPages has the best usability and integration options of any landing page builder that I’ve seen. It’s drag and drop. It has dead-simple A/B testing. And it integrates directly with existing analytics tags and content management systems like WordPress.

MailChimp
MailChimp’s landing page builder is simple, beautiful, and straightforward. It has major strengths with social media, paid, and email campaigns. And best of all, it comes bundled with MailChimp’s incredible email marketing software, so you can technically use it for free for fewer than 2000 email subscribers.

✓ Your own existing website template!
3rd party landing page builders are great, but if you plan on keeping your landing page around for a while (for SEO or direct traffic value), then building your own landing page with your existing website makes a lot of sense. Popular content management systems like WordPress usually come with free landing page plugins or built-in landing pages with themes & templates.. Whenever possible, I recommend that clients take a bit of extra time to build amazing landing pages as part of their website architecture. In many cases, the extra time investment pays long-term monetary dividends.

Dan Bailey

President - WikiLawn Lawn Care

✓ Leadpages
The best tool we have in our lead generation arsenal is something called Leadpages. It helps us create landing pages without needing to worry about coding or integrating anything. It hooks up automatically to our mailing list provider and works well with WordPress.

We used the templates at first to make quick lead capture pages.. Sales funnels are important to our business model, and a good landing page is everything. Eventually we hired a developer on a contract basis to help us customize the pages, and Leadpages was great for that, too.

I’d definitely recommend it for any company that uses sales funnels as a large part of their strategy.

Oliver Andrews

Owner - OA Design Services

I worked on many platforms to create landing pages like: Kajabi, Convertkit, Clickfunnels, Leadpages, Mailchimp, and Wix and many more. But, I would recommend the following platform to create landing pages as they are easy to use and cheap.

✓ Clickfunnels
ClickFunnels is a perfect solution for entrepreneurs who sell a course or consulting service on the Internet and want landing pages, email programs, and payment solutions, all in one.

✓ Leadpages
Leadpages is the cheapest platform we’ve seen so far and offers more in terms of features at every price point. There are over 160 free templates to work with, and Leadpages drag-and-drop generator is probably my group favorite.

✓ Mailchimp
Mailchimp has one of the best email creators in the business, so it should come as no surprise to learn that its landing page creator is equally impressive. Yes, the design options are quite limited, but this only helps the tool to speed up the creation and publication of new landing pages even more.

Sam Maley

Marketing Director - Bailey & Associates

What makes a good landing page builder?

You’ll want to balance three things:

Ease of use: What is your level of expertise? Can you make use of the tools on offer? Can you quickly implement changes when necessary?

Performance and customization options: What kind of tools do you need? Do you have the experience to use them?

Price: What is your budget? Does the cost justify what you can do with it?

What landing page builders would I recommend?

Hubspot – the all-rounder
With an entry level option of $50 a month, Hubspot won’t break the bank. Building pages is straightforward, with a range of templates you can use. Combined with being a popular platform with lots of easy to find guides, this makes it a good option for beginners. Plus, there are a solid array of features to enable your marketing strategy, including A/B testing, content creation tools, and customer relationship management (CRM).

Unbounce – best features
Unbounce does have a slight learning curve, but the platform is intuitive and becomes very easy to use with a little practice. It features some of the best templates on the market, fantastic A/B testing functionality, and flexible editing options. It is one of the more expensive options. The basic package costing $79 a month, while the full enterprise option comes in at $399. However, it’s very much a “you get what you pay for” scenario – if you utilise all the tools, it can be well worth it.

✓ Leadpages – bang-for-buck
The standard plan of $25 a month is among the cheaper options out there. It doesn’t have a huge range of features, and the user interface is a little clunky. However, unlike some of its competitors at this price point, deployment of features you do build is actually reliable. You can always upgrade your package later, unlocking features on par with Hubspot and Unbounce.

Nikola Baldikov

Digital Marketing Expert - Brosix

✓ Hubspot
The first tool I would like to recommend is HubSpot. One unique advantage of HubSpot’s landing page builder is that you’re able to tie it into their CRM and take full advantage of Hubspot’s full suite of tools (including personalization).

✓ Leadpages
Another useful tool is Leadpages. If you’re looking for a good and cheap solution, Leadpages might be your thing. It has a very convenient drag & drop functionality and a keen emphasis on well-designed templates.

Instapage
Instapage is also a very easy to use tool that comes with 200+ templates for a variety of use cases. Another key benefit of Instapage is that they offer a variety of solutions designed for Google ads, Facebook ads, and Retargeting ads.

Baidhurya Mani

Founder - Sell Courses Online

✓ ClickFunnels
ClickFunnels has a powerful landing page builder that includes hundreds of beautifully designed templates and a drag-n-drop page editor. Apart from landing pages, it also lets you build checkout pages, process payments, and even create an affiliate program for your products. It is ideal for anyone looking for a powerful platform to build end-to-end sales funnels.

✓ Leadpages
Leadpages includes dozens of pre-built landing page templates, an easy to use page editor, and inbuilt A/B testing feature. It also offers some handy lead-generation tools which include the ability to create popups, opt-in text messages, and one-click signups. Overall, it is a good option for anyone looking to build landing pages to generate leads for their business.

Kenny Trinh

Managing Editor - Netbooknews

✓ Five Second Test
Just from the name itself, you can tell that this program is worth it. The 5-second test allows you to determine how well customers see a certain webpage’s content within the first 5 seconds. It’s a good tool to test if your website delivers the message that it was supposed to do.

✓ Leadpages
Not all of us are web design experts and small businesses may not have the budget to hire a web designer in the first place. When I was starting out, I used Leadpages to create my first landing page. It’s an amazing tool for beginners since it offers numerous templates you can work with and all you have to do is drag and drop the design.

✓ Clicktale
Clicktale is a CRO tool that analyzes user behavior. It comes with a variety of analytics like Path Analytics that helps identify the path viewers take, which will lead to more conversions, Form analytics which optimizes your website’s forms, and heatmaps that help you understand user intent maximizing the chances that they’ll purchase your product.

Elizabeth Hutz

Owner - The House Guys

✓ JotForm
If I could only recommend a single software, JotForm would be the one. Basically, it’s an online form builder that works not only as a lead generation tool, but also for any other forms you might need (surveys, registration forms, payments, etc). They give a generous amount of templates and themes so your form looks personally customized.

✓ JumpLead
Another top-notch software is JumpLead. It’s killer at lead generation as well as follow-up software. Jumplead has a great set of options including dynamic lead generation forms, landing pages, and overlays triggered by intent. This software also allows you to break your leads up into categories for better tracking.

✓ LeadPages
If you are just getting started and want to minimize your costs, LeadPages is a good option. It’s the cheapest platform we’ve used and offers more than some other platforms at a fraction of the cost. Don’t have time to learn all the ins and outs of a new software? Leadpages is a drag-and-drop builder which makes it very easy to learn and quickly start building.

Jitesh Keswani

CEO - e-Intelligence

✓ Leadpages
Leadpages is the cheapest platform we’ve looked at so far and it offers more in terms of features at every price point. There are 165+ free templates to work with and the Leadpage drag-and-drop builder is probably my favorite of the bunch.

✓ ClickFunnels
As their name suggests, ClickFunnels is all about creating sales funnels. Rather than one simple landing page, ClickFunnels create sales funnels that convert visitors into leads (first) and then customers. They give you the tools and strategies that you need for these sales funnels in one spot.

✓ Instapage
As the name suggests, Instapage is all about speed. You can have landing pages live in a matter of minutes by choosing from more than 100 templates. Also, it does come with A/B testing functionality and real-time analytics.

Manny Hernandez

Founder/CEO - OMNI, INC

✓ Google Analytics
If you feel like your website, sales funnel, or landing page is not converting as it should but you can’t identify the exact source of the problem, then google analytics tool comes in handy. to analyze your web resources. Google Analytics is the undisputed leader in the data analytics space, and for good reason. It is free to use and there’s a premium version that unlocks more detailed insights. You can use it to discover different aspects of your online business including your most popular pages, traffic sources, ads performance, etc.

✓ LeadPages
As we all know landing pages are some of the most important web pages of your website. A landing page helps you collect emails, direct visitors to your affiliate offers, or ask your visitors for business. LeadPages is a landing page tool and one of the most popular today. It’s a tool that makes it easy to create landing pages. It comes with a suite of features including drag-and-drop widgets, lead management support, and numerous templates to make your development work much easier. It offers various pre-designed templates that will come in handy especially if you don’t have a lot of designing experience. Use the tool’s drag-and-drop visual editor to tweak your template or create a new one from scratch.

Paula Glynn

Digital Marketing Director - Pixelstorm

The two landing page builders I recommend are Instapage and LeadPages.

✓ Instapage
Each of these has their own recommendations and benefits. Instapage integrates very nicely and easily with the ever popular WordPress. This allows most of our clients to set up Instapage with ease. It allows easy integrations with Google Analytics and goals setup, much easier than Lead Pages.

✓ Leadpages
Lead pages are more aesthetically easy but have limitations with integrations with Google Analytics and other tracking tools. Given that most people use Landing pages to track marketing campaigns, this has proven more difficult to work with than Instapage in this regard.

Supriya Agnihotri

Brand and Communications Manager - Neurosensum

There is actually ‘NO’ best landing page building tool. Every tool has its own best features and loopholes. I have used quite a de number of tools to build landing pages and out of all, my top 3’s are:

✓ LeadPages
It is made for every kind of business model be it a DIY marketer or large agency. The easy drag and drop customization helps you to get up and going with your custom design and their analytic tools allow you to track the effectiveness of your conversions. These guys have email marketing and some cool marketing features as well.

✓ Hubspot
It is one of the most reputable names in the world of SaaS and B2B marketing. They offer a variety of marketing services, from a CRM tool to a sales tool and a landing page tool which makes HubSpot is a one-stop-shop. It also offers feature-rich, easy to use, powerful landing page creation tools. It makes it a great tool for single users, large teams, as well as agencies.
The best part about it- It is the cheapest tool and a great boon to small enterprises

✓ Unbounce
Unbounce is, without doubt, one of the best landing page building tools. Their fully customizable templates make it hassle-free to maintain a brand’s image. It’s integrating functionalities with WordPress, CRM’s, and marketing platforms helping you create high converting landing pages. Their dynamic keyword insertion is a great feature that allows you to replace the keywords of your landing page and replace them according to the user’s search query.
One of the more advanced options, it allows you to edit mobile vs desktop individually to get the look you need.

Hammad Akbar

Founder - Cavako

Promoting your business online is the current norm during this digital marketing era. If you need to make sales, you need a landing page for your business website.

An excellent landing page plays several roles in your marketing campaign. Some of these include enticing visitors to act on your business, generate new sales, increase your online following, and capture leads.

Statistics indicate that 22% of businesses that use digital marketing are satisfied with the conversions that result from their landing pages. And this points to the potential growth of conversions when using landing pages.

However, getting the best landing page builder is not easy. There are a lot of builders online, and choosing one requires you to be keen to get the best.

Some crucial factors to consider when choosing a website builder include:
– Ease of use;
– Specific features for the builder;
– The price of the builder.

What to look for in Builders:
When selecting a landing page builder, there are several technical things you should look at apart from your personal considerations above. The reason is that different builders come in different properties and offers.

Let’s look at the significant considerations before you choose one:

1. Templates availability
You should go for a builder that offers you some templates. This will save your time as all you will need is to select a template that nears the perfect one for you and drop the content easily.

2. Intuitiveness and smoothness
Understand that some landing page makers are clunky to use. These will make your experience hard, and you have to select the easiest for you.

3. Flexibility
It is good to go for a builder that gives you an easy time to modify your content as well as the page design.

4. Integrations
Your landing page needs to be connected to various other tools you will need for your page. Whatever the builder you choose, it should allow you to do integrations like email marketing or CRM tools.

5. Mobile-responsiveness
Most of your readers and visitors will be using mobile devices. Make sure your landing page builder creates mobile-responsive pages.

What are the best three landing page builders?
In this part, let’s see the best three landing page builders that you can try out:

✓ Leadpages
Leadpages is one of the builders you should think about. It comes with a friendly package that everyone can afford but still offers you the key features to device the best landing page.
The builder comes with CRM, email integration, text replacement, and landers, among other features. And this makes it useful in every kind of business site.
To get a taste of Leadpages, you could sign up and create 14 days free trial, and if it fits your needs, then you can pay.

Features of Leadpages
-Integration with social media
-Drag and drop options
-Wordpress integration
-Mobile-responsive
-Page design and form creation plugins

Leadpages Pricing
The builder comes in different plans, as indicated below:
Package
Pricing per month
-Standard
$25
-Advanced
$199

✓ Unbounce
With usage by over 1500 brands across the globe, Unbounce is undoubtedly one of the most loved landing page builders.
The builder allows you to create optimized landing pages hence converting most of the visits to your site into sales.

With this builder, you can easily build and test your landing pages, sticky bars, and popups while you are blunt in coding.
Some of the integrations on the Unbounce builder include Hubspot, Mailchimp, Zapier, WordPress, and Salesforce, among others.

Features of Unbounce
-Dynamic insertion of the keyword
-Customized domains
-Sticky bar
-SSL encryption
-Multi-user management Lead generation tools
-Templates that are mobile responsive
On top of that, it’s got a free trial so that you can test out the product before buying.

Unbounce Pricing
After your 14 days trial, you can choose any of the following plans:
Package
Pricing per month
-Essential
$79
-Premium
$159
-Enterprise
$399

✓ Hubspot
Hubspot is the perfect match when it comes to B2B marketing and SaaS. The builder allows you a variety of services, including marketing and landing page building.
Hubspot is simple to use and powerful, more so due to its rich-feature tools.
The landing page builder can be used by single users, huge teams as well as agencies.

Hubspot Features
-List segmentation
-Easy to use
-Mobile responsive pages
-Conversion of leads through the live chat, bots, and pop-up forms
-Allow you to create a personal landing page

Hubspot Pricing
Hubspot comes in three different packages as shown below:
Package
Pricing per month
-Starter
$50
-Professional
$800
-Enterprise
$2,400

When using any of the above landing page builders, ensure that you write long pages. According to statistics, long enough landing pages can generate up to 220% more leads. However, you have to test what works for your case even before identifying the best builder.

Jamie-Lee Kay

Co-Founder - theotherstraw

✓ Leadpages
I love Leadpages as it allows you to develop conversion driven landing pages that integrate with most digital marketing platforms and tools.

Leadpages is easy to set up and use. It operates on a drag and drop builder. It allows you to A/B test, allowing you to determine which metric or version is performing better.

✓ Instapage
For those who are just starting out or with limited marketing budget, I recommended Instapage. It requires no coding or design skills. It’s easy to set up and fully customizable.

Instapage directly integrates to Google Analytics, Facebook Ads and Google Ads – allowing you to run optimized, data-driven campaigns.

Majid Fareed

Digital Marketer - Angel Jackets

✓ Leadpages
Leadpages has makes easy to build amazing campaign that can capture leads, traffic and conversion It allows you to run A/B test that means you test multiple versions side by side then ditch then that won’t work

Ashley Monk

CEO - It Media

Factors considered:
-user interface
-search engine indexing
-paid traffic capability
-automation capability

✓ Leadpages
Leadpages is the easiest landing page builder to use if you need to create and generate landing pages quickly. Their tools allow for optimization to ensure your speed time is quick, in addition to quick opportunities to map your domain, modify your SEO, run ads to lead magnets, etc. Leadpages is also a great option for sales pages and lead magnet pages. As an agency owner, I rely heavily on it for all of my local business clients whose websites may not be optimized for paid traffic. Compared to Unbounce & Instapage, Leadpages is significantly more user friendly.

✓ Kajabi
For anyone selling digital products, coaching, memberships, or any other program, Kajabi’s landing pages and blueprints are unmatched. Their tools allow even business owners with little to no marketing background to develop great landing pages. All are optimized for search engines to index and incredibly user friendly.

✓ Clickfunnels
Whether you’re a local business or online, Clickfunnels is still an incredible option. Other than a relatively clunky feel when branding is considered, Clickfunnels systems and processes for landing pages work. If overall feel and branding isn’t as important, Clickfunnels by far has the most templates and sales capability compared to any other platform.

Mike Lingle

10xU

I ended up building my new website (RocketProForma.com) in WIX after trying both LeadPages and WebFlow. My main criteria were:

Editor: Can I easily build the pages I need? Some editors are easy and flexible, whereas others forced me to stay inside very tight lines (or didn’t let me do the things I wanted to do).

Features: It turns out there are lots of extra things I want my website to do besides just look pretty including eCommerce, collecting email addresses, allowing visitors to book my time, displaying videos, responsive layout on phones vs. computers, and more.

Cost: How much do I have to pay for all of this cool landing page builder stuff? My focus was on keeping the cost down while launching.. I want to see how well my business will perform before I start spending a bunch of money.

✓ Leadpages
I started with Leadpages, which has been around for a while as a pure landing page tool. They recently launched a website tool. I ended up switching away from Leadpages because the Editor frustrated me.

Leadpages Editor (1 out of 3): Not so great. Good enough for basic landing pages, but doesn’t handle complicated layouts, video, or text smoothly. Their solution to layout problems is to create different versions for mobile vs. computer, which leads to me forgetting to update things in two places—and was the reason I stopped using them.

Leadpages Features (2 out of 3): They have enough integrations that you’ll probably be able to do whatever you need by connecting a third-party.

Leadpages Cost (2 out of 3): Middle-of-the-road.

✓ Webflow
I tried Webflow, which was by far the best design tool.

Webflow Editor (3 out of 3): Amazing! Allows you complete control over and gracefully allows you to handle responsive design for mobile vs. computer. The flip side is there are so many controls that it can confuse non-designers.

Webflow Features (1 out of 3): They have eCommerce and a few integrations, but the least features of the three landing page builder tools that I tried.

Webflow Cost (1 out of 3): Seemed expensive and complicated. I couldn’t even figure out which plan—or combination of plans—I needed to purchase.

✓ Wix
Wix has the best combo of editor, features, and cost

Wix Editor (2 out of 3): The Wix editor does many things well, including letting you place text, images, and videos anywhere on the page. They don’t handle tablet layouts, although it turns out none of my web visitors are using tablets—who knew?

Wix Features (3 out of 3): Wix wins with their integrations. They have a ton of functionality they provide plus much more that can be linked in from third parties.

Wix Cost (3 out of 3): Wix turned out to have the best pricing because they offered 50% off for the first year + a larger discount for prepaying multiple years.

Leadpages FAQ

What is Leadpages?

Leadpages is a software tool that can help you create landing pages quick and easy.

Is Leadpages any good?

Our experts voted for Leadpages as the #1 landing page builder tool.

Is Leadpages free to use?

Leadpages offers a free 14-day trial.

What are the best features of Leadpages?

Easy to use. Automated lead notifications. Free hosting.