Software Review

Mailchimp 2021 Review

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. Voted #1 in email marketing software.


  • All-in-one marketing CRM platform.
  • Create, send and analyze email and ad campaigns.
  • Integrated signup forms, landing pages and lookalike audience finder to expand your audience.


  • Free version for up to 2,000 contacts and 1 audience.
  • Paid versions starting from US$9,99 per month.

More About Mailchimp

Mailchimp Reviews

Find out what each expert had to say about Mailchimp.

Joel Debus

Director of Email Marketing & Engagement - Fit Small Business

✓ MailChimp
Mailchimp is best for small businesses that need free email marketing software with automation, segmentation, and testing. Mailchimp is a great stepping stone for small businesses that would like to test out an email marketing strategy. Also, the company’s free plan allows you to get plenty of data and build up your list size without breaking the bank.

Oliver Andrews

Owner - OA Design Services

✓ Mailchimp
Mailchimp has one of the best email creators in the business, so it should come as no surprise to learn that its landing page creator is equally impressive. Yes, the design options are quite limited, but this only helps the tool to speed up the creation and publication of new landing pages even more.

Yash Sharma

Blogger - Learnerzhub

I use Thrive Leads and Mailchimp for generating leads.

✓ Thrive Leads
I recommend using thrive leads to all WordPress users because it is very simple and has amazing features. Even a novice can easily create new lead forms using out-of-the-box attractive templates. It also provides many powerful options like A/B testing and multiple layouts.

✓ Mailchimp
I started using Mailchimp because it was a popular tool and it had a free plan for 2000 subscribers. Now, I am a paid customer and I have not switched the platform because of its powerful features. The most important feature is automation. I use it for sending automated mails to my subscribers and promote some eLearning products.

Lennart Meijer

Chief Marketing Officer - The Other Straw

✓ Mailchimp
For small businesses, Mailchimp is one of the best email platforms available. They offer a free plan which allows you to send up to 12,000 emails for up to 2,000 subscribers. It’s easy to use and to create a well designed, conversion-driven eDM with their drag and drop templates.

Ellie-Paige Moore

Digital Marketing Manager - The Bolt Way

✓ MailChimp
I have also had experience using Mailchimp as well. This seems to be quite a common platform for businesses to use. With the option of a free plan to having additional services added to your account that start at $10 a month, it seems to be a good platform at getting through the door of email marketing. Similar to the other platforms, with Mailchimp you can select a predesigned template or customise your own email newsletter from scratch using the drag and drop function. The only issue I’ve found with Mailchimp is that sometimes they lack behind when it comes to new features, which could mean that your competitors could get ahead of you.

Katherine Hunter-Blyden

Principal - KHB Marketing

✓ MailChimp
Mailchimp makes it so easy for small businesses to get upand running with professional email marketing campaigns in no time. They offera step-by-step guide to help users get started as well as a host ofeasy-to-follow user guides. So, the basics are a homerun on Mailchimp. Theplatform also offers integration tools that allow users to bring customer relationship management (CRM) or ecommerce data into the software. Want to senda message to visitors who abandon their shopping cart? It’s now easierthan ever with ecommerce integration tools. Want to advertise to contacts thathave visited your website in the past 30 days? Just use the remarketing tool totrack and communicate with these visitors. Mailchimp is a great email serviceprovider to help start and grow your email marketing campaigns.

Malte Scholz

CEO and Co-Founder - Airfocus

✓ Mailchimp
The platform that I would recommend for most small businesses is Mailchimp, for a variety of reasons:

– Their forever free plan is actually forever free for a certain number of email subscribers and emails sent. If you don’t send too many emails and your list isn’t that big, you can stay on the free plan for as long as you want.

– They let you upgrade easily. When your list grows, Mailchimp doesn’t force you into jumping for an expensive plan that you won’t use. Instead, you can grow slowly, by the number of subscribers and emails. You can pay as you go.

– They make it super easy to create beautiful emails. You can grab their templates and edit a few items and you should be good to go. Their automation builder is great too and they recently included a landing page builder as well. You have all the tools you need to create and manage beautiful emails.

Bernard Wong

Growth Hacker & Content Producer - HUSTLR

✓ Mailchimp
This is the perfect option for new businesses or if you’re just starting out with email marketing and you have a limited budget. With easy drag-and-drop tools, a beginner-friendly UX, anyone can get started with email marketing using Mailchimp. The only caveat here is that they’ve recently split ways with Shopify, and will no longer be supported on the Shopify platform.

Ronald D'souza

Digital Marketing Manager - Angel Jackets

✓ MailChimp
Mailchimp is an all-in-one email marketing platform. Their service is ideal for bloggers and small businesses because of the user-friendly interface. It allows you to create your account and start collecting emails for your very first campaign.

Aleksandra Simovic

Marketing Manager - Vacation Tracker

✓ MailChimp
Another software we use is Mailchimp. It’s great for email marketing, ads, and landing pages. Our team has been using it for a while now, and we’re really satisfied with all the features the tool has.

Mailchimp FAQ

What is Mailchimp?

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.

Is Mailchimp any good?

The digital marketing experts that we asked choose Mailchimp as their #1 choice for small business email marketing.

Is Mailchimp free to use?

Mailchimp offers a free version for up to 2,000 contacts.

What are the best features of Mailchimp?

All-in-one marketing CRM platform. Easily send email marketing campaigns to your customers.