Software Review

Mailchimp 2021 Review

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. Voted #1 in email marketing software.


  • All-in-one marketing CRM platform.
  • Create, send and analyze email and ad campaigns.
  • Integrated signup forms, landing pages and lookalike audience finder to expand your audience.


  • Free version for up to 2,000 contacts and 1 audience.
  • Paid versions starting from US$9,99 per month.

More About Mailchimp

Mailchimp Reviews

Find out what each expert had to say about Mailchimp.

Bernard Wong

Growth Hacker & Content Producer - HUSTLR

✓ Mailchimp
This is the perfect option for new businesses or if you’re just starting out with email marketing and you have a limited budget. With easy drag-and-drop tools, a beginner-friendly UX, anyone can get started with email marketing using Mailchimp. The only caveat here is that they’ve recently split ways with Shopify, and will no longer be supported on the Shopify platform.

Calloway Cook

President - Illuminate Labs

✓ Mailchimp
Mailchimp is the best landing page builder — it’s free and has a fantastic UX. Their landing page design templates are beautifully simple. The best part of Mailchimp’s landing page builder is the analytics tool that comes with it. You can track visits, conversions and other metrics without having to sync third-party tracking software, which saves you a lot of time. Mailchimp is obviously known for its email software, but more entrepreneurs need to be considering this company for their landing page optimization needs.

Kuri Khailo

Digital Marketing & SEO Supervisor -

✓ MailChimp
We use the email platform Mailchimp. It’s the perfect platform for a small company and has so many things that are super useful to make sure we are successful. Mailchimp is super easy to use and you can make segments so you can target certain groups! On top of that, Mailchimp has this built in feature that it will calculate when is the best time to send your campaign based on the open rates of the past campaigns, which is super helpful! I definitely recommend it for companies starting out.

Katherine Hunter-Blyden

Principal - KHB Marketing

✓ MailChimp
Mailchimp makes it so easy for small businesses to get upand running with professional email marketing campaigns in no time. They offera step-by-step guide to help users get started as well as a host ofeasy-to-follow user guides. So, the basics are a homerun on Mailchimp. Theplatform also offers integration tools that allow users to bring customer relationship management (CRM) or ecommerce data into the software. Want to senda message to visitors who abandon their shopping cart? It’s now easierthan ever with ecommerce integration tools. Want to advertise to contacts thathave visited your website in the past 30 days? Just use the remarketing tool totrack and communicate with these visitors. Mailchimp is a great email serviceprovider to help start and grow your email marketing campaigns.

Keno Hellmann


✓ MailChimp
In case that only an e-mail newsletter is needed, then I would recommend to go with Mailchimp. The free account allows to send out newsletters to a maximum of 2.000 subscribers.

When the amount of subscribers rises and autoresponders etc. are needed, I’d go with GetResponse, because Mailchimp can become very expensive when the list grows bigger.

Ryan O'Donnell

Co-Founder - SellHack

✓ MailChimp
You’ll also need something like Mailchimp to handle your lead and nurture emails. Mailchimp requires that anyone you email must be opted in which is why you need Replyify which will manage your cold emails. You’ll use Mailchimp for designing HTML templated newsletters, announcements, content promotion and branding.

Stephanie Tilton

Copywriter and Launch Strategist - Stephanie Tilton Copywriting

✓ MailChimp
The best email platform for someone brand new to business is MailChimp. The free plan allows you to send basic email campaigns, create forms to collect subscribers, and has the capability to send automated emails. Certain functions on this platform are limited, so as your business and subscribers grow, MailChimp may not work for you.

Ellie-Paige Moore

Digital Marketing Manager - The Bolt Way

✓ MailChimp
I have also had experience using Mailchimp as well. This seems to be quite a common platform for businesses to use. With the option of a free plan to having additional services added to your account that start at $10 a month, it seems to be a good platform at getting through the door of email marketing. Similar to the other platforms, with Mailchimp you can select a predesigned template or customise your own email newsletter from scratch using the drag and drop function. The only issue I’ve found with Mailchimp is that sometimes they lack behind when it comes to new features, which could mean that your competitors could get ahead of you.

Nikita Bhagat

Sr. Digital Marketing Specialist - Signity Solutions

✓ Mailchimp
Mailchimp comes up with three different plans, out of which you can go ahead with free plan if you are a small business owner or blogger.

You can use a template and customize as per your requirement.
You can try A/B Split testing and find out which subject lines are getting maximum open rates.

You can integrate your Facebook Business Page to add connections and ask for feedback about your emailers.

Catherine vanVonno

President and CEO - 20Four7VA

✓ MailChimp
This is another tool we’ve had the experience of using and it has a free plan as well. A feature we found really easy and valuable in MailChimp was the way automation is being set up. They’re not too complicated to understand and would only take you little time to successfully build one. Perhaps the only problem we had with it was its limited customization features in its email editor as we wanted to add visual impact in our emails.

Also, the free plan’s customer service support is very limited so you’d be left on your own figuring things out.

Mailchimp FAQ

What is Mailchimp?

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.

Is Mailchimp any good?

The digital marketing experts that we asked choose Mailchimp as their #1 choice for small business email marketing.

Is Mailchimp free to use?

Mailchimp offers a free version for up to 2,000 contacts.

What are the best features of Mailchimp?

All-in-one marketing CRM platform. Easily send email marketing campaigns to your customers.