Software Review

Mailchimp 2023 Review

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. Voted #1 in email marketing software.


  • All-in-one marketing CRM platform.
  • Create, send and analyze email and ad campaigns.
  • Integrated signup forms, landing pages and lookalike audience finder to expand your audience.


  • Free version for up to 2,000 contacts and 1 audience.
  • Paid versions starting from US$9,99 per month.

More About Mailchimp

Mailchimp Reviews

Find out what each expert had to say about Mailchimp.

Ellie-Paige Moore

Digital Marketing Manager - The Bolt Way
✓ MailChimpI have also had experience using Mailchimp as well. This seems to be quite a common platform for businesses to use. With the option of a free plan to having additional services added to your account that start at $10 a month, it seems to be a good platform at getting through the door of email marketing. Similar to the other platforms, with Mailchimp you can select a predesigned template or customise your own email newsletter from scratch using the drag and drop function. The only issue I’ve found with Mailchimp is that sometimes they lack behind when it comes to new features, which could mean that your competitors could get ahead of you.

Calloway Cook

President - Illuminate Labs

✓ Mailchimp
Mailchimp is the best landing page builder — it’s free and has a fantastic UX. Their landing page design templates are beautifully simple. The best part of Mailchimp’s landing page builder is the analytics tool that comes with it. You can track visits, conversions and other metrics without having to sync third-party tracking software, which saves you a lot of time. Mailchimp is obviously known for its email software, but more entrepreneurs need to be considering this company for their landing page optimization needs.

Brent Sweitzer

Professional Counselor - Sweitzer Counseling

✓ MailChimp
Speaking of Mailchimp, it’s also a wonderful platform for small businesses. If you’re looking for an all-in-one marketing platform, it’s hard to beat Mailchimp. They now offer social scheduling, ad retargeting and some AI-driven features in their $14.99 standard plan. I haven’t found any digital marketing tool that offers as many features for the price as Mailchimp. For unlimited social scheduling on other platforms (that only do that), you’re looking at least $10/month. Mailchimp gives you multi-channel features for a single-channel price.

John Frigo

Digital Marketing Lead - MySupplementStore.Com

✓ MailChimp
On the other hand if you’re a brick and mortar store, a service business, or a gym or something along those lines and the nature of your emails is just going to be stop in to the store or we’re having this sale then I think MailChimp is probably the better option.

Lennart Meijer

Chief Marketing Officer - The Other Straw

✓ Mailchimp
For small businesses, Mailchimp is one of the best email platforms available. They offer a free plan which allows you to send up to 12,000 emails for up to 2,000 subscribers. It’s easy to use and to create a well designed, conversion-driven eDM with their drag and drop templates.

Aleksandra Simovic

Marketing Manager - Vacation Tracker

✓ MailChimp
Another software we use is Mailchimp. It’s great for email marketing, ads, and landing pages. Our team has been using it for a while now, and we’re really satisfied with all the features the tool has.

Ryan O'Donnell

Co-Founder - SellHack

✓ MailChimp
You’ll also need something like Mailchimp to handle your lead and nurture emails. Mailchimp requires that anyone you email must be opted in which is why you need Replyify which will manage your cold emails. You’ll use Mailchimp for designing HTML templated newsletters, announcements, content promotion and branding.

Katie Stone

Brand Coordinator - Leadhub

✓ MailChimp
MailChimp is not a CRM and it is made specifically for email marketing. We use this for clients who are not on a CRM. It’s great for customizable email blasts and there are automation features, but it’s not as intuitive or well-rounded as Hubspot and ServiceTitan.

Adeel Shabir

Content Marketing Executive - Centriq

✓ MailChimp
This has to be a known application. This platform has been around since the birth of email. It is highly recommended by the pros because of its accessbility and easy to understand the features.

Ronald D'souza

Digital Marketing Manager - Angel Jackets

✓ MailChimp
Mailchimp is an all-in-one email marketing platform. Their service is ideal for bloggers and small businesses because of the user-friendly interface. It allows you to create your account and start collecting emails for your very first campaign.

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