Software Review

Mailchimp 2023 Review

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. Voted #1 in email marketing software.


  • All-in-one marketing CRM platform.
  • Create, send and analyze email and ad campaigns.
  • Integrated signup forms, landing pages and lookalike audience finder to expand your audience.


  • Free version for up to 2,000 contacts and 1 audience.
  • Paid versions starting from US$9,99 per month.

More About Mailchimp

Mailchimp Reviews

Find out what each expert had to say about Mailchimp.

Calloway Cook

President - Illuminate Labs
✓ MailchimpMailchimp is the best landing page builder — it’s free and has a fantastic UX. Their landing page design templates are beautifully simple. The best part of Mailchimp’s landing page builder is the analytics tool that comes with it. You can track visits, conversions and other metrics without having to sync third-party tracking software, which saves you a lot of time. Mailchimp is obviously known for its email software, but more entrepreneurs need to be considering this company for their landing page optimization needs.

Yash Sharma

Blogger - Learnerzhub

I use Thrive Leads and Mailchimp for generating leads.

✓ Thrive Leads
I recommend using thrive leads to all WordPress users because it is very simple and has amazing features. Even a novice can easily create new lead forms using out-of-the-box attractive templates. It also provides many powerful options like A/B testing and multiple layouts.

✓ Mailchimp
I started using Mailchimp because it was a popular tool and it had a free plan for 2000 subscribers. Now, I am a paid customer and I have not switched the platform because of its powerful features. The most important feature is automation. I use it for sending automated mails to my subscribers and promote some eLearning products.

Ronald D'souza

Digital Marketing Manager - Angel Jackets

✓ MailChimp
Mailchimp is an all-in-one email marketing platform. Their service is ideal for bloggers and small businesses because of the user-friendly interface. It allows you to create your account and start collecting emails for your very first campaign.

Stephanie Tilton

Copywriter and Launch Strategist - Stephanie Tilton Copywriting

✓ MailChimp
The best email platform for someone brand new to business is MailChimp. The free plan allows you to send basic email campaigns, create forms to collect subscribers, and has the capability to send automated emails. Certain functions on this platform are limited, so as your business and subscribers grow, MailChimp may not work for you.

Malte Scholz

CEO and Co-Founder - Airfocus

✓ Mailchimp
The platform that I would recommend for most small businesses is Mailchimp, for a variety of reasons:

– Their forever free plan is actually forever free for a certain number of email subscribers and emails sent. If you don’t send too many emails and your list isn’t that big, you can stay on the free plan for as long as you want.

– They let you upgrade easily. When your list grows, Mailchimp doesn’t force you into jumping for an expensive plan that you won’t use. Instead, you can grow slowly, by the number of subscribers and emails. You can pay as you go.

– They make it super easy to create beautiful emails. You can grab their templates and edit a few items and you should be good to go. Their automation builder is great too and they recently included a landing page builder as well. You have all the tools you need to create and manage beautiful emails.

Catherine vanVonno

President and CEO - 20Four7VA

✓ MailChimp
This is another tool we’ve had the experience of using and it has a free plan as well. A feature we found really easy and valuable in MailChimp was the way automation is being set up. They’re not too complicated to understand and would only take you little time to successfully build one. Perhaps the only problem we had with it was its limited customization features in its email editor as we wanted to add visual impact in our emails.

Also, the free plan’s customer service support is very limited so you’d be left on your own figuring things out.

John Frigo

Digital Marketing Lead - MySupplementStore.Com

✓ MailChimp
On the other hand if you’re a brick and mortar store, a service business, or a gym or something along those lines and the nature of your emails is just going to be stop in to the store or we’re having this sale then I think MailChimp is probably the better option.

Aleksandra Simovic

Marketing Manager - Vacation Tracker

✓ MailChimp
Another software we use is Mailchimp. It’s great for email marketing, ads, and landing pages. Our team has been using it for a while now, and we’re really satisfied with all the features the tool has.

Joel Debus

Director of Email Marketing & Engagement - Fit Small Business

✓ MailChimp
Mailchimp is best for small businesses that need free email marketing software with automation, segmentation, and testing. Mailchimp is a great stepping stone for small businesses that would like to test out an email marketing strategy. Also, the company’s free plan allows you to get plenty of data and build up your list size without breaking the bank.

Nate Shivar

President - ShivarWeb LLC

✓ MailChimp
MailChimp’s landing page builder is simple, beautiful, and straightforward. It has major strengths with social media, paid, and email campaigns. And best of all, it comes bundled with MailChimp’s incredible email marketing software, so you can technically use it for free for fewer than 2000 email subscribers.

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