Software Review

Mailchimp 2024 Review

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. Voted #1 in email marketing software.


  • All-in-one marketing CRM platform.
  • Create, send and analyze email and ad campaigns.
  • Integrated signup forms, landing pages and lookalike audience finder to expand your audience.


  • Free version for up to 2,000 contacts and 1 audience.
  • Paid versions starting from US$9,99 per month.

More About Mailchimp

Mailchimp Reviews

Find out what each expert had to say about Mailchimp.

Joel Debus

Director of Email Marketing & Engagement - Fit Small Business
✓ MailChimpMailchimp is best for small businesses that need free email marketing software with automation, segmentation, and testing. Mailchimp is a great stepping stone for small businesses that would like to test out an email marketing strategy. Also, the company’s free plan allows you to get plenty of data and build up your list size without breaking the bank.

Stephanie Tilton

Copywriter and Launch Strategist - Stephanie Tilton Copywriting

✓ MailChimp
The best email platform for someone brand new to business is MailChimp. The free plan allows you to send basic email campaigns, create forms to collect subscribers, and has the capability to send automated emails. Certain functions on this platform are limited, so as your business and subscribers grow, MailChimp may not work for you.

Adeel Shabir

Content Marketing Executive - Centriq

✓ MailChimp
This has to be a known application. This platform has been around since the birth of email. It is highly recommended by the pros because of its accessbility and easy to understand the features.

Katherine Hunter-Blyden

Principal - KHB Marketing

✓ MailChimp
Mailchimp makes it so easy for small businesses to get upand running with professional email marketing campaigns in no time. They offera step-by-step guide to help users get started as well as a host ofeasy-to-follow user guides. So, the basics are a homerun on Mailchimp. Theplatform also offers integration tools that allow users to bring customer relationship management (CRM) or ecommerce data into the software. Want to senda message to visitors who abandon their shopping cart? It’s now easierthan ever with ecommerce integration tools. Want to advertise to contacts thathave visited your website in the past 30 days? Just use the remarketing tool totrack and communicate with these visitors. Mailchimp is a great email serviceprovider to help start and grow your email marketing campaigns.

Bernard Wong

Growth Hacker & Content Producer - HUSTLR

✓ Mailchimp
This is the perfect option for new businesses or if you’re just starting out with email marketing and you have a limited budget. With easy drag-and-drop tools, a beginner-friendly UX, anyone can get started with email marketing using Mailchimp. The only caveat here is that they’ve recently split ways with Shopify, and will no longer be supported on the Shopify platform.

Nikita Bhagat

Sr. Digital Marketing Specialist - Signity Solutions

✓ Mailchimp
Mailchimp comes up with three different plans, out of which you can go ahead with free plan if you are a small business owner or blogger.

You can use a template and customize as per your requirement.
You can try A/B Split testing and find out which subject lines are getting maximum open rates.

You can integrate your Facebook Business Page to add connections and ask for feedback about your emailers.

Aleksandra Simovic

Marketing Manager - Vacation Tracker

✓ MailChimp
Another software we use is Mailchimp. It’s great for email marketing, ads, and landing pages. Our team has been using it for a while now, and we’re really satisfied with all the features the tool has.

Keno Hellmann


✓ MailChimp
In case that only an e-mail newsletter is needed, then I would recommend to go with Mailchimp. The free account allows to send out newsletters to a maximum of 2.000 subscribers.

When the amount of subscribers rises and autoresponders etc. are needed, I’d go with GetResponse, because Mailchimp can become very expensive when the list grows bigger.

John Frigo

Digital Marketing Lead - MySupplementStore.Com

✓ MailChimp
On the other hand if you’re a brick and mortar store, a service business, or a gym or something along those lines and the nature of your emails is just going to be stop in to the store or we’re having this sale then I think MailChimp is probably the better option.

Ryan O'Donnell

Co-Founder - SellHack

✓ MailChimp
You’ll also need something like Mailchimp to handle your lead and nurture emails. Mailchimp requires that anyone you email must be opted in which is why you need Replyify which will manage your cold emails. You’ll use Mailchimp for designing HTML templated newsletters, announcements, content promotion and branding.

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