Software Review

Mailchimp 2022 Review

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. Voted #1 in email marketing software.


  • All-in-one marketing CRM platform.
  • Create, send and analyze email and ad campaigns.
  • Integrated signup forms, landing pages and lookalike audience finder to expand your audience.


  • Free version for up to 2,000 contacts and 1 audience.
  • Paid versions starting from US$9,99 per month.

More About Mailchimp

Mailchimp Reviews

Find out what each expert had to say about Mailchimp.

Katherine Hunter-Blyden

Principal - KHB Marketing

✓ MailChimp
Mailchimp makes it so easy for small businesses to get upand running with professional email marketing campaigns in no time. They offera step-by-step guide to help users get started as well as a host ofeasy-to-follow user guides. So, the basics are a homerun on Mailchimp. Theplatform also offers integration tools that allow users to bring customer relationship management (CRM) or ecommerce data into the software. Want to senda message to visitors who abandon their shopping cart? It’s now easierthan ever with ecommerce integration tools. Want to advertise to contacts thathave visited your website in the past 30 days? Just use the remarketing tool totrack and communicate with these visitors. Mailchimp is a great email serviceprovider to help start and grow your email marketing campaigns.

Stephanie Tilton

Copywriter and Launch Strategist - Stephanie Tilton Copywriting

✓ MailChimp
The best email platform for someone brand new to business is MailChimp. The free plan allows you to send basic email campaigns, create forms to collect subscribers, and has the capability to send automated emails. Certain functions on this platform are limited, so as your business and subscribers grow, MailChimp may not work for you.

Ellie-Paige Moore

Digital Marketing Manager - The Bolt Way

✓ MailChimp
I have also had experience using Mailchimp as well. This seems to be quite a common platform for businesses to use. With the option of a free plan to having additional services added to your account that start at $10 a month, it seems to be a good platform at getting through the door of email marketing. Similar to the other platforms, with Mailchimp you can select a predesigned template or customise your own email newsletter from scratch using the drag and drop function. The only issue I’ve found with Mailchimp is that sometimes they lack behind when it comes to new features, which could mean that your competitors could get ahead of you.

John Frigo

Digital Marketing Lead - MySupplementStore.Com

✓ MailChimp
On the other hand if you’re a brick and mortar store, a service business, or a gym or something along those lines and the nature of your emails is just going to be stop in to the store or we’re having this sale then I think MailChimp is probably the better option.

Katie Stone

Brand Coordinator - Leadhub

✓ MailChimp
MailChimp is not a CRM and it is made specifically for email marketing. We use this for clients who are not on a CRM. It’s great for customizable email blasts and there are automation features, but it’s not as intuitive or well-rounded as Hubspot and ServiceTitan.

Yash Sharma

Blogger - Learnerzhub

I use Thrive Leads and Mailchimp for generating leads.

✓ Thrive Leads
I recommend using thrive leads to all WordPress users because it is very simple and has amazing features. Even a novice can easily create new lead forms using out-of-the-box attractive templates. It also provides many powerful options like A/B testing and multiple layouts.

✓ Mailchimp
I started using Mailchimp because it was a popular tool and it had a free plan for 2000 subscribers. Now, I am a paid customer and I have not switched the platform because of its powerful features. The most important feature is automation. I use it for sending automated mails to my subscribers and promote some eLearning products.

Nate Shivar

President - ShivarWeb LLC

✓ MailChimp
MailChimp’s landing page builder is simple, beautiful, and straightforward. It has major strengths with social media, paid, and email campaigns. And best of all, it comes bundled with MailChimp’s incredible email marketing software, so you can technically use it for free for fewer than 2000 email subscribers.

Adeel Shabir

Content Marketing Executive - Centriq

✓ MailChimp
This has to be a known application. This platform has been around since the birth of email. It is highly recommended by the pros because of its accessbility and easy to understand the features.

Calloway Cook

President - Illuminate Labs

✓ Mailchimp
Mailchimp is the best landing page builder — it’s free and has a fantastic UX. Their landing page design templates are beautifully simple. The best part of Mailchimp’s landing page builder is the analytics tool that comes with it. You can track visits, conversions and other metrics without having to sync third-party tracking software, which saves you a lot of time. Mailchimp is obviously known for its email software, but more entrepreneurs need to be considering this company for their landing page optimization needs.

Lennart Meijer

Chief Marketing Officer - The Other Straw

✓ Mailchimp
For small businesses, Mailchimp is one of the best email platforms available. They offer a free plan which allows you to send up to 12,000 emails for up to 2,000 subscribers. It’s easy to use and to create a well designed, conversion-driven eDM with their drag and drop templates.

Mailchimp FAQ

What is Mailchimp?

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.

Is Mailchimp any good?

The digital marketing experts that we asked choose Mailchimp as their #1 choice for small business email marketing.

Is Mailchimp free to use?

Mailchimp offers a free version for up to 2,000 contacts.

What are the best features of Mailchimp?

All-in-one marketing CRM platform. Easily send email marketing campaigns to your customers.