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Digital Marketing Software Review

Mailchimp 2020 Review

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. Voted #1 in email marketing software.

Features:

  • All-in-one marketing CRM platform.
  • Create, send and analyze email and ad campaigns.
  • Integrated signup forms, landing pages and lookalike audience finder to expand your audience.

Pricing:

  • Free version for up to 2,000 contacts and 1 audience.
  • Paid versions starting from US$9,99 per month.

More About Mailchimp

Mailchimp Reviews

Find out what each expert had to say about Mailchimp.

Ronald D'souza

Digital Marketing Manager - Angel Jackets

✓ MailChimp
Mailchimp is an all-in-one email marketing platform. Their service is ideal for bloggers and small businesses because of the user-friendly interface. It allows you to create your account and start collecting emails for your very first campaign.

John Frigo

Digital Marketing Lead - MySupplementStore.Com

✓ MailChimp
On the other hand if you’re a brick and mortar store, a service business, or a gym or something along those lines and the nature of your emails is just going to be stop in to the store or we’re having this sale then I think MailChimp is probably the better option.

Ryan O'Donnell

Co-Founder - SellHack

✓ MailChimp
You’ll also need something like Mailchimp to handle your lead and nurture emails. Mailchimp requires that anyone you email must be opted in which is why you need Replyify which will manage your cold emails. You’ll use Mailchimp for designing HTML templated newsletters, announcements, content promotion and branding.

Bernard Wong

Growth Hacker & Content Producer - HUSTLR

✓ Mailchimp
This is the perfect option for new businesses or if you’re just starting out with email marketing and you have a limited budget. With easy drag-and-drop tools, a beginner-friendly UX, anyone can get started with email marketing using Mailchimp. The only caveat here is that they’ve recently split ways with Shopify, and will no longer be supported on the Shopify platform.

Calloway Cook

President - Illuminate Labs

✓ Mailchimp
Mailchimp is the best landing page builder — it’s free and has a fantastic UX. Their landing page design templates are beautifully simple. The best part of Mailchimp’s landing page builder is the analytics tool that comes with it. You can track visits, conversions and other metrics without having to sync third-party tracking software, which saves you a lot of time. Mailchimp is obviously known for its email software, but more entrepreneurs need to be considering this company for their landing page optimization needs.

Calloway Cook

President - Illuminate Labs

✓ Mailchimp
Mailchimp is the best landing page builder — it’s free and has a fantastic UX. Their landing page design templates are beautifully simple. The best part of Mailchimp’s landing page builder is the analytics tool that comes with it. You can track visits, conversions and other metrics without having to sync third-party tracking software, which saves you a lot of time. Mailchimp is obviously known for its email software, but more entrepreneurs need to be considering this company for their landing page optimization needs.

Aleksandra Simovic

Marketing Manager - Vacation Tracker

✓ MailChimp
Another software we use is Mailchimp. It’s great for email marketing, ads, and landing pages. Our team has been using it for a while now, and we’re really satisfied with all the features the tool has.

Brent Sweitzer

Professional Counselor - Sweitzer Counseling

✓ MailChimp
Speaking of Mailchimp, it’s also a wonderful platform for small businesses. If you’re looking for an all-in-one marketing platform, it’s hard to beat Mailchimp. They now offer social scheduling, ad retargeting and some AI-driven features in their $14.99 standard plan. I haven’t found any digital marketing tool that offers as many features for the price as Mailchimp. For unlimited social scheduling on other platforms (that only do that), you’re looking at least $10/month. Mailchimp gives you multi-channel features for a single-channel price.

Katie Stone

Brand Coordinator - Leadhub

✓ MailChimp
MailChimp is not a CRM and it is made specifically for email marketing. We use this for clients who are not on a CRM. It’s great for customizable email blasts and there are automation features, but it’s not as intuitive or well-rounded as Hubspot and ServiceTitan.

Oliver Andrews

Owner - OA Design Services

✓ Mailchimp
Mailchimp has one of the best email creators in the business, so it should come as no surprise to learn that its landing page creator is equally impressive. Yes, the design options are quite limited, but this only helps the tool to speed up the creation and publication of new landing pages even more.

Yash Sharma

Blogger - Learnerzhub

I use Thrive Leads and Mailchimp for generating leads.

✓ Thrive Leads
I recommend using thrive leads to all WordPress users because it is very simple and has amazing features. Even a novice can easily create new lead forms using out-of-the-box attractive templates. It also provides many powerful options like A/B testing and multiple layouts.

✓ Mailchimp
I started using Mailchimp because it was a popular tool and it had a free plan for 2000 subscribers. Now, I am a paid customer and I have not switched the platform because of its powerful features. The most important feature is automation. I use it for sending automated mails to my subscribers and promote some eLearning products.

Keno Hellmann

CEO - SelbstsaendigKite.de

✓ MailChimp
In case that only an e-mail newsletter is needed, then I would recommend to go with Mailchimp. The free account allows to send out newsletters to a maximum of 2.000 subscribers.

When the amount of subscribers rises and autoresponders etc. are needed, I’d go with GetResponse, because Mailchimp can become very expensive when the list grows bigger.

Nate Shivar

President - ShivarWeb LLC

✓ MailChimp
MailChimp’s landing page builder is simple, beautiful, and straightforward. It has major strengths with social media, paid, and email campaigns. And best of all, it comes bundled with MailChimp’s incredible email marketing software, so you can technically use it for free for fewer than 2000 email subscribers.

Malte Scholz

CEO and Co-Founder - Airfocus

✓ Mailchimp
The platform that I would recommend for most small businesses is Mailchimp, for a variety of reasons:

– Their forever free plan is actually forever free for a certain number of email subscribers and emails sent. If you don’t send too many emails and your list isn’t that big, you can stay on the free plan for as long as you want.

– They let you upgrade easily. When your list grows, Mailchimp doesn’t force you into jumping for an expensive plan that you won’t use. Instead, you can grow slowly, by the number of subscribers and emails. You can pay as you go.

– They make it super easy to create beautiful emails. You can grab their templates and edit a few items and you should be good to go. Their automation builder is great too and they recently included a landing page builder as well. You have all the tools you need to create and manage beautiful emails.

Catherine vanVonno

President and CEO - 20Four7VA

✓ MailChimp
This is another tool we’ve had the experience of using and it has a free plan as well. A feature we found really easy and valuable in MailChimp was the way automation is being set up. They’re not too complicated to understand and would only take you little time to successfully build one. Perhaps the only problem we had with it was its limited customization features in its email editor as we wanted to add visual impact in our emails.

Also, the free plan’s customer service support is very limited so you’d be left on your own figuring things out.

Lennart Meijer

Chief Marketing Officer - The Other Straw

✓ Mailchimp
For small businesses, Mailchimp is one of the best email platforms available. They offer a free plan which allows you to send up to 12,000 emails for up to 2,000 subscribers. It’s easy to use and to create a well designed, conversion-driven eDM with their drag and drop templates.

Stephanie Tilton

Copywriter and Launch Strategist - Stephanie Tilton Copywriting

✓ MailChimp
The best email platform for someone brand new to business is MailChimp. The free plan allows you to send basic email campaigns, create forms to collect subscribers, and has the capability to send automated emails. Certain functions on this platform are limited, so as your business and subscribers grow, MailChimp may not work for you.

Kuri Khailo

Digital Marketing & SEO Supervisor - BestPriceNutrition.com

✓ MailChimp
We use the email platform Mailchimp. It’s the perfect platform for a small company and has so many things that are super useful to make sure we are successful. Mailchimp is super easy to use and you can make segments so you can target certain groups! On top of that, Mailchimp has this built in feature that it will calculate when is the best time to send your campaign based on the open rates of the past campaigns, which is super helpful! I definitely recommend it for companies starting out.

Ellie-Paige Moore

Digital Marketing Manager - The Bolt Way

✓ MailChimp
I have also had experience using Mailchimp as well. This seems to be quite a common platform for businesses to use. With the option of a free plan to having additional services added to your account that start at $10 a month, it seems to be a good platform at getting through the door of email marketing. Similar to the other platforms, with Mailchimp you can select a predesigned template or customise your own email newsletter from scratch using the drag and drop function. The only issue I’ve found with Mailchimp is that sometimes they lack behind when it comes to new features, which could mean that your competitors could get ahead of you.

Joel Debus

Director of Email Marketing & Engagement - Fit Small Business

✓ MailChimp
Mailchimp is best for small businesses that need free email marketing software with automation, segmentation, and testing. Mailchimp is a great stepping stone for small businesses that would like to test out an email marketing strategy. Also, the company’s free plan allows you to get plenty of data and build up your list size without breaking the bank.

Simone Timen

Community Marketing Associate - JotForm

✓ Mailchimp
Mailchimp is a leading email marketing provider that also offers social media integration. They offer many advanced features including: automation, A/B testing, segmentation, and much more. The best part about Mailchimp is that they offer a free plan for up to 2,000 email subscribers. Their paid plans start at $9.99 per month – a great deal considering all of the advanced features and designs Mailchimp offers.

Nikita Bhagat

Sr. Digital Marketing Specialist - Signity Solutions

✓ Mailchimp
Mailchimp comes up with three different plans, out of which you can go ahead with free plan if you are a small business owner or blogger.

You can use a template and customize as per your requirement.
You can try A/B Split testing and find out which subject lines are getting maximum open rates.

You can integrate your Facebook Business Page to add connections and ask for feedback about your emailers.

Katherine Hunter-Blyden

Principal - KHB Marketing

✓ MailChimp
Mailchimp makes it so easy for small businesses to get upand running with professional email marketing campaigns in no time. They offera step-by-step guide to help users get started as well as a host ofeasy-to-follow user guides. So, the basics are a homerun on Mailchimp. Theplatform also offers integration tools that allow users to bring customer relationship management (CRM) or ecommerce data into the software. Want to senda message to visitors who abandon their shopping cart? It’s now easierthan ever with ecommerce integration tools. Want to advertise to contacts thathave visited your website in the past 30 days? Just use the remarketing tool totrack and communicate with these visitors. Mailchimp is a great email serviceprovider to help start and grow your email marketing campaigns.

Adeel Shabir

Content Marketing Executive - Centriq

✓ MailChimp
This has to be a known application. This platform has been around since the birth of email. It is highly recommended by the pros because of its accessbility and easy to understand the features.

Mailchimp FAQ

What is Mailchimp?

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.

Is Mailchimp any good?

The digital marketing experts that we asked choose Mailchimp as their #1 choice for small business email marketing.

Is Mailchimp free to use?

Mailchimp offers a free version for up to 2,000 contacts.

What are the best features of Mailchimp?

All-in-one marketing CRM platform. Easily send email marketing campaigns to your customers.