Software Review

Optimizely 2024 Review

Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Voted #4 in conversion rate software.


  • A/B testing for various part of your website.
  • Multi-page (funnel) tests.
  • Analytics and heatmap integrations.
  • Advanced audience builder.


  • Paid version from US$50,000/year.

More About Optimizely

Optimizely Reviews

Find out what each expert had to say about Optimizely.

Gaurav Jain

Co-Founder - MageComp LLP
✓ UnbounceIf you are using ads networks like Google ads and other, Unbounce is worth checking out because it has tight integration with them.If you are starting up with, this tool can help to improve Adwords Quality Score of PPC campaigns. It can automatically create a landing page based on the most searched keywords by users on the internet.✓ HotjarHotjar is one of the best tools to check user behavior on your website with the help of a heatmap.– You can figure out the most clicked section on your website– The point from where users are leaving your website.– The Section where users are interacting most.✓ OptimizelyIt’s not limited to only A/B testing, but you can do l lot more out of it,– It is full-stack, works for web and mobile both.

Bruce Hogan

CEO - SoftwarePundit

✓ Optimizely
Optimizely is a market leader and fantastic CRO tool that is used by thousands of high traffic websites globally. It’s solution includes all the features that marketers and developers need to run sophisticated A/B tests. In addition to the WYSIWG editor that marketers can use to set up tests, the company has a developer tool that can be used to run A/B tests through code. Overall, Optimizely is an ideal solution for larger companies and Internet businesses that can afford its premium pricing.

✓ Google Optimize
Google Optimize is an effective A/B testing tool that’s easily implemented and 100% free. It integrates with Google Analytics for test analysis and can be implemented through Google Tag Manager. The product has all the necessary features to run website experiments including a WYSIWYG editor. Overall, Google Optimize is the best solution for companies who are just getting started with CRO or have limited budgets.

Kevin Miller

Founder and CEO - The Word Counter

✓ Optimizely
The CRO tool I recommend to others is called Optimizely. We use this tool because it helps us to drive measurable impact with product experimentation. Our marketing teams can use it with little to no engineering support. Ultimately, we can optimize the experience across any platform including our website, backend code, mobile and conversational apps. Using Optimizely has resulted in a 17% increase in our conversion rate across the board.

Jitesh Keswani

CEO - e-Intelligence

✓ Hotjar
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. You will get to know what your users are doing and you can make changes on your website accordingly.

✓ Optimizely
Optimizely is a tool we use for A/B testing. With the use of Optimizely, you can do A/B testing of your web pages to know which type of web page is generating more revenue and having good results.

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