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Best Social Media Management Software 2024

Are you looking for the best software to manage your social media?

We have compiled the ultimate guide to help you find the right social media management software.

Social media can help you to build your brand, increase sales and drive website traffic. However, connecting with your audience across multiple social media platforms can be very time-consuming.

We have reached out to 67 social media experts and asked them: which social media management software would you recommend others to use and why?

Last update: 1 March 2023

About this guide

This social media management software guide is written based on the feedback of 67 social media experts.

We interviewed each one of them and ask them about their previous experience with social media software and which one they recommend using.

After that, we dug into the ones that got recommended the most compiled a pros and cons list of each and added some comparison tables. The goal of all of this is to make it easier for you to find the right social media management software.

Let us know your thoughts in the comment section.

Top 10 Social Media Management Software 2024

Without further ado, let’s dig into the ones that our expert recommended.

1. Hootsuite (16 votes)

 Hootsuite makes finding, scheduling, managing, and reporting on social media content easier. They have an integration with 20+ of the most popular social media platforms, making managing multiple ones a lot easier.

2. Sprout Social (13 votes)

Sprout Social let’s you understand and reach your audience, engage your community and measure performance with an all-in-one social media management platform built for connection.

3. Buffer (12 votes)

Buffer let’s you plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. You can also measure your performance, create reports, and get insights.

4. Canva (7 votes)

Canva is a graphic design platform. It allows you to create social media graphics, presentations, posters and other visual content by using an easy drag-and-drop feature and professional layouts.

5. CoSchedule (6 votes)

CoSchedule is a work management software for marketers. It offers a range of agile marketing tools that will help you stay focused, deliver projects on time, and make your team happy.

5. Later (6 votes)

Later is a social media planner and scheduling tool, with a strong focus on Instagram. It lets you visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter.

7. Planoly (4 votes)

Planoly is a visual planner for Instagram. It helps you manage, plan, and schedule your Instagram posts for multiple accounts.

7. Sendible (4 votes)

Sendible has a strong agency focus and let’s you manage multiple brands on social media. Their tool improves communication with multiple stakeholders when scheduling and approving content.

9. Tailwind (3 votes)

Tailwind is a social media scheduling tool for Instagram and Pinterest. It helps you to post at the best times for engagement and to get more actionable analytics.

10. Grammarly (2 votes)

Grammarly is a free writing app to make their online writing clear and effective. It can help you to improve your content writing for social media.

By streamlining your social media accounts, reporting and analyzing the data, and actively monitor activity and engagement you can manage your social media accounts more effectively. A social media management tool can help you in this process.

A social media tool is software that helps you with the planning, execution and reporting of your social media accounts. Most tools will have an integration with at least one social media channel. Depending on the social media accounts that you manage, you might want to consider using multiple tools.

There’s no doubt that social media has become an essential part of marketing for businesses of all sizes. But with so many different platforms and strategies to consider, it can be tough to know where to start – or how to keep up. That’s where social media management tools come in.

Management tools like Hootsuite and Sprout Social offer users a variety of features to help them plan, publish, and measure their social media activity. With these tools, businesses can save time and ensure that their social media presence is consistent and effective.

Additionally, social media management tools offer users insights into their audience’s behavior. This data can help businesses to better understand what content is resonating with their audience and make adjustments accordingly.

Overall, social media management tools are a valuable asset for any business seeking to navigate the ever-changing world of social media marketing. With the right tool, businesses can save time, produce better content, and connect with their audience in a more meaningful way.

Full Software Reviews

Now, let’s dig into the top social media management software tools individually.

First, there are first grade social media tools like Hootsuite, Sprout Social and Buffer. These tools have a direct integration with multiple social media platforms. Their main focus is to manage your social media accounts more easily.

Then, there are tools that are not necessarily focussed on social media management but that can make your life a lot easier. For example, Canva is a graphic design platform and can be used for creating images for social media. Grammarly can help you with the spelling of your social media posts.

Now, let’s dig into a few of these a bit deeper.


Hootsuite Review

Hootsuite makes finding, scheduling, managing, and reporting on social media content easier. They have an integration with 20+ of the most popular social media platforms, making managing multiple ones a lot easier.

Your Go-To Social Media Manager

Our experts voted Hootsuite as the go-to social media manager. It’s among the most popular social media management platforms. The single dashboard shows an overview of the most popular social media platforms like LinkedIn, Twitter Instagram and Facebook. Within this dashboard, you can manage and schedule posts, receive updates, follow people and much, much more.

Calendar overview in Hootsuite.

It significantly reduces the number of hours needed to manage your social media. To do this, Hootshoot offers automated scheduling to maintain your social media. It schedules posts into a content calendar and sends reminders when to post your content.

Also, there are options to add team members. This makes Hootsuite perfect for small and large organizations where there are multiple stakeholders.

Hootsuite is a great tool to manage multiple social media channels at one central spot, and measure the results to optimize the ROI of your organization. It’s a go-to social media management tool for every social media manager.

Among our experts, there are a few huge fans of Hootsuite who recommend using the tool to others. Its convenience and efficiency are praised, as well as the fact that it helps social media managers to be increasingly time-efficient.

Additionally, Hootsuite has seamless integration with your favorite project management tools, like Canva, Slack and Zendesk.

Hootsuite integrations with other software.

Being used by companies around the world, Hootsuite

Sprout Social Review

Sprout Social lets you understand and reach your audience, engage your community and measure performance with an all-in-one social media management platform built for connection.

All The Bells & Whistles

Similar to Hootsuite, Sprout Social is an all-in-one social media management tool. However, the main thing that sets them apart is the ability to work with your team.

From within the app, you can see who created which post, who left a comment and who is managing a profile. Therefore, Sprout Social is perfect for larger organizations that have multiple people managing their social media.

Social analytics within Sprout Social.

Sprout Social is made for understanding and reaching your audience, engaging with that audience and measuring the performance of your social media engagements. It has many resources available that can help you when research content. Like Hootsuite, it also offers a calendar tool that will help you to plan your social media strategy in advance. This will save you time and effort.

Buffer Review

Buffer lets you plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. You can also measure your performance, create reports, and get insights.

Automated Content Scheduling

Buffer is focused on automated content scheduling across multiple platforms. Its multi-functional analytics dashboard allows tracking the performance of your social content in real-time. It has the ability to schedule posts for peak times of social media, depending on the time zone a user is located.

Buffers can connect directly to Facebook, Instagram, Twitter, Pinterest and LinkedIn. The platform allows you to schedule posts far into the future, letting you schedule your social media posts in advance and let you sit back.

Planoly Review

Planoly is a visual planner for Instagram. It helps you manage, plan, and schedule your Instagram posts for multiple accounts.

Official Instagram Partner

If you are only using Instagram, Planoly is the way to go. They are an official Instagram partner which means that the integration is never in danger to be paused.

It is a great way to visualize your Instagram posts and plan for the future. You can move things around and have a visual representation of how your feed will look like. Their calendar drag-and-drop grid preview is great for this.

Calendar visualization on Planoly.

Canva Review

Canva is a graphic design platform. It allows you to create social media graphics, presentations, posters and other visual content by using an easy drag-and-drop feature and professional layouts.

Graphic Design At Its Best

Canva is a very different tool than the others in this list. It’s an online content creation tool, which allows you to create social media content without much graphic design knowledge and skills.

If you don’t have the skills to use tools like Adobe Photoshop, Canva will help you out. And even if you do have these skills, Canva can most likely still help you out. It has many (hundreds) free templates, which makes it very easy to create images for Instagram, Facebook etc.

Canva is a great tool to help social media managers to get the social media graphic and any others.

Table Comparison

Then, let’s compare these top social media management software.

Now, let’s have a look at how the 3 most popular social media management tools compare against each other.

These three tools have a direct integration with multiple social media platforms. Their main focus is to manage your social media accounts more easily.

Hootsuite vs Sprout Social vs Buffer

Hootsuite

Hootsuite


✓ Free trial

✓ Paid plans start from US$49/month

Schedule post across:
✓ Instagram
✓ Facebook
✓ Twitter
✓ LinkedIn
✓ Pinterest
✓ Youtube

✓ Auto-scheduling

✓ Optimal send times

Content calendar

✓ Campaign tagging and reporting

✓ Multiple users*

Sprout Social

Sprout Social


✓ Free trial

✓ Paid plans start from US$89/month

Schedule post across:
✓ Instagram
✓ Facebook
✓ Twitter
✓ LinkedIn
✓ Pinterest
✓ Youtube

✓ Auto-scheduling

✓ Optimal send times*

✓ Content calendar

✓ Campaign tagging and reporting*

✓ Multiple users

Buffer

Buffer


✓ Free trial

✓ From $5 per social channel per month

Schedule post across:
✓ Instagram
✓ Facebook
✓ Twitter
✓ LinkedIn
✓ Pinterest
Youtube

✓ Auto-scheduling

✓ Optimal send times

Content calendar

✓ Campaign tagging and reporting

✓ Multiple users*

* Available in a more expensive price package.

Best Social Management Software: Which One To Choose?

A conclusion of what we have learned from the experts that we interviewed.

Now, with all the different platforms that are available. The critical question is: which social media management tool is best for you?

With the vast array of social media management tools available on the market, it can be difficult to know which one is right for your business. Here are a few factors to consider when making your decision:

First, identify which platforms you need to be active on. Not all tools support all platforms, so it’s important to narrow down your options based on which ones will work for you.

Next, consider your budget. Some tools are free, while others can be quite expensive. Determine how much you’re willing to spend before starting your search.

Finally, think about what features are most important to you. Do you need help with scheduling posts? Analytics? Customer service? Make a list of must-haves before beginning your research.

By taking the time to figure out which factors are most important to you, you’ll be able to narrow down your choices and find the social media management tool that’s right for your business.

There are a number of social media management tools available that can help businesses effectively manage their social media accounts. Some of the most popular tools include Hootsuite, Buffer, and Sprout Social. Each of these tools provides users with a range of features that can help simplify managing social media accounts.

For example, many of these tools offer users the ability to schedule posts in advance, track social media analytics, and engage with followers. Additionally, some of these tools also offer features specifically designed for businesses, such as team collaboration and customer support. By taking advantage of the features offered by these tools, businesses can save time and effort while still ensuring that their social media accounts are effectively managed.

If you’re after an all-in-one social media management tool you should pick between Hootsuite and Sprout Social. Both are very similar. Buffer would fit into this area as well, although they started off as a tool to just schedule your posts.

Planoly is best if you are only using Instagram and don’t care about anything else.

You can use Canva alongside each of these tools, as it will help you to create visual content a lot easier.

Read What The Expert Said About The Best Social Management Software

Find out what each expert had to say about their favorite software. Select the software from the list below.

Kenny Trinh

CEO - Netbooknews
Among the most social media popular management tools are:✓ HootsuiteHootsuite is an easy-to-use social media manager. Users are given access to a single dashboard with the most popular social media platforms like LinkedIn, Twitter, and Facebook. You can manage and schedule your posts, receive important updates, follow people, share posts, and more. Hootsuite helps you reach all your social feeds at the same time, regardless of your location.✓ BufferBuffer offers a plan through which you can craft and schedule posts for all social media networks. Just like Hootsuite, it supports Facebook, Twitter, LinkedIn, and even Instagram, a platform that has proved tricky to integrate in the past. Buffer’s dashboard differs from Hootsuite in that it shows only the timeline of your posts, without facilitating further interaction with the above platforms.✓ CoScheduleCoSchedule is a complex system that manages team tasks and projects and offers social media management tools as well. Like the previous tools, CoSchedule’s platform enables users to create a timely content map. As a bonus, you can build a holistic social campaign for your brand using its tools.✓ CincopaLast but not least is Cincopa, a multimedia hosting platform with a variety of marketing tools. Cincopa enables you to host all sorts of media assets online: Videos, images, audios, presentations, and documents. It makes it easy to share and integrate your media content with a variety of platforms using social buttons, or by copying a direct URL. Additionally, you can track video interaction on social platforms using built-in video analytics.

Paul Strobel

Social Media Influencer - ERideHero

✓ IFTTT
I highly recommend using IFTTT.com with your website. IFTTT helps you automate the tiresome social media sharing process by automatically syndicating your content to all your social media profiles. Even better – it’s free! A whole lot of different integrations are available and their database of integrations is constantly evolving, making life all the more simple for you.

With IFTTT you won’t have to jump around between Twitter, Facebook, Pinterest, Tumblr and what not just to share every new blog post you publish. Simply hook up your WordPress installation or website RSS feed to IFTTT and configure your settings and it’s all smooth sailing from there.

Corina Burri

Marketing Lead - Ofri

✓ Hootsuite
As Marketing Lead I’m in charge of Social Media and am happily using the free version of Hootsuite. I especially like the handy “Publisher” Feature which allows me to write one post for different Social Media channels. I love, that I can still adapt the tracking link for every Social Media channel individually. It is a huge time saver.

Also, I love the calendar view with the scheduled posts. You get everything at a glance and the whole team is up to date.

Additionally, it helps us to monitor the social media as we track keywords with the monitoring service.

To sum it up, I think the free version of Hootsuite is a good tool for small businesses with limited Marketing budget.

Mimi Banks

Founder and CEO - MB Social

✓ Planoly
Use this tool exclusively to plan the look and feel of our feed. It’s a great way to visualize content and plan for the future. Each piece of content is like a puzzle piece, so you can move things around and have a visual of what your feed will look like.

✓ Sprout Social
Main tool to schedule, track and engage on social media. It’s user friendly, enables multiple logins and pretty good reporting. It allows you to schedule multiple channels at once and schedule based on optimal times

✓ Iconosquare
It has one of the best Instagram analytics I have seen. It’s user friendly, allows you to track competitors, hashtags and even schedule posts. We can benchmark posts, easily see top performing content and stories. You can also download data to dive into the quantitative results.

✓ ContentCal
A client introduced this to us. We can plan/schedule our Facebook and Twitter content. The client approves and then it automatically schedules. Since there is not a direct API for Instagram yet, we still use Sprout for Instagram. The caveat here is that it’s mostly for scheduling and approving. It’s not a good tool for someone who has more complex planning and needs to input other events, notes, promotions, etc.

Ashley Sterling

Director of Operations - The Loop Marketing

I have experience with a wide variety of social media tools (from graphic creation to scheduling platforms and analytics). My favorite tools are listed here:

✓ CoSchedule
What: Social Media scheduling platform and analytics platform
Why: CoSchedule has leading user-friendly experience when scheduling out multiple days/weeks/months worth of social media content. Additionally, you can track the analytics directly in the platform vs having to go to each of the Social Media networks to see the numbers. Their customer service is top notch and they do their best to resolve any issue as quickly as possible.

✓ Canva
What: Graphic creation platform
Why: As someone who doesn’t have a lot of experience with Photoshop, a simple and easy-to-use graphic creation platform like Canva is a small miracle. You can create anything from an Instagram Story to a PDF Flyer for an event. The free version offers a good array of stock images, and the paid version is reasonably priced.

✓ Lumen5
What: Video creation platform
Why: Video marketing and video content is becoming a leading source of marketing in today’s world. Lumen5 offers users the ability to turn a blog into a video in 15 minutes or less (in my experience). This platform has licensed music, stock video, and the ability to customize themes to match the brand you’re working with.

✓ Grammarly
What: Grammar Checker
Why: Posting social media copy can be daunting when you are working with hundreds of posts — this means there are hundreds of opportunities to miss a spelling error or a sentence that doesn’t make sense. Grammarly automatically checks your spelling and grammar to ensure you are in a good position to post. There are free and paid versions.

Amanda Ruth Garcia

Content Marketing Specialist - Appetiser Apps

✓ eClincher
By far, this is my favourite out of all the tools I have used. It’s highly functional and crosses almost known all social media platforms. It also has additional features like content curation, social listening, analytics and automation among others. The only downside with this tool is that it’s a bit pricey compared with other social media management tools. But if you’re looking for a highly efficient all-in-one tool and willing to pay to cost, this one is it.

✓ Sprout Social
Coming in a close second is Sprout Social. Aside from the common features like scheduling and automation, itcomes with a really good social media listening tool with it. It offers trend analysis for hashtags and keywords as well. And it’s reasonably priced. So, if you’re looking for a much affordable alternative to eClincher, this is a consideration.

✓ BuzzSumo
When it comes to social listening, nothing beats this tool. Apart from providing you with valuable content which can help with ideation, it also allows you to search influencers within your industry who can boost your social media networking.

✓ Content Studio
When it comes to content curation, this tool is my go-to. Content Studio is a gold mine if you want to look for shareable content you can post on your social media channels.

Mason Culligan

Founder - Mattress Battle

✓ BuzzSumo
Having extensive knowledge of SEO and digital marketing strategies, I feel I can recommend the best social media tool.

The best social media tool I recommend is BuzzSumo.

Aside from growing websites, I also have social media accounts to oversee. For example, BuzzSumo helps me determine the trending keywords and most shared contents. BuzzSumo can also provide you with the influencers who shared specific content or keywords. You can use this to strengthen your social media approach and content marketing strategy.

Such data helps me to assess and plan my content creation strategy. Data gathered in BuzzSumo allows me to curate smarter content for my website and my Instagram, as well.

Planning and creating content materials around the data (keywords, for example) from BuzzSumo can boost your traffic and lead generation.

Krystal Kelly

Equestrian Adventuresses

✓ Hootsuite
This is a very helpful tool I use to preschedule my posts all on one platform. Scheduling posts 30 days in advanced can be a huge time saver for posting my content so that I can focus more on creating content.

✓ Upwork.com
I use this to help outsource certain tasks that I don’t have time to do myself. I can hire freelancers here to manage my social media accounts for me or schedule posts or do research on hashtags / similar accounts in my niche etc.

Trello
This is how I schedule and plan all of my social media managing whether its content, managing staff involved with the social media management tasks for the day or more. I like to create all of my checklists and systems via trello (it’s free). Everything is available online so I can share with others team members the tasks for the day/week and I have a common place where I can plan and create all of my content or hashtags or ads.

John Rampton

Founder and CEO - Calendar

✓ Buffer
Buffer has so many benefits. It has so many benefits, such as the content inbox tool that pulls content directly from the site you want to share to. Buffer also allows you to schedule things out to multiple social media outlets for weeks and even months into the future.

My next favorite benefit is the analytics tool, which shows the past content that has been shared via Buffer and shows statistics on how well or not so well it performed. Another really helpful tool in Buffer is the Re-Buffer tool. This allows for you to re-share something you’ve posted in the past.

Aside from all of these helpful tools, I think my absolute favorite would be the Buffer Extension. You can add an extension to your internet browser and share content from any site straight to Buffer. Altogether, I would highly recommend Buffer to anyone who would like to automate social media sharing.

Meg Marrs

Founder - K9 of Mine

✓ Tailwind
One of my favorite social media tools is Tailwind – it can be used to schedule and post Pinterest pins as well as Instagram posts.

Tailwind makes it really easy to add tags, post to specific boards, and re-publish certain seasonal or timely posts during specific times of the year! Their “Tribes” section also encourages other Tailwind members to share other people’s posts, spreading the reach of your pins and driving traffic.

Pinterest is a social media network that’s often underutilized, and Tailwind makes it really easy to crush it at the Pinterest game!

Tommia Hayes

Senior Manager of Communications - Community Health Charities

✓ Sprout Social
This tool is great for multiple reasons. It allows users to schedule posts, get in-depth data on social campaigns to create reports, provides competitor analysis, consumer research and trend research. Sprout social is a one-stop shop for digital marketers running social campaigns or just managing social channels.

✓ Hootsuite
Hootsuite is a great tool to manage multiple social media channels at once, measure social results, and provides social listening tools. It also has an integration functionality, which connects apps to the dashboard that provides users tools to streamline processes, access better data and more. Hootsuite also has an academy that helps marketers stay on top of trends. Plus, HootSuite offers affordable plans for any size budget.

Lorrie Thomas Ross

Web Marketing Therapy®

✓ Hootsuite
The best tool that we use to manage the social media of our business and our client’s business is Hootsuite.

The social media scheduling feature frees us up (we can set posts and forget it), edit posts, reschedule them (which we have had to do a lot in light of the virus) and the posting is super reliable. We have multiple clients set up in ONE dashboard so instead of logging into multiple accounts, we can see and manage ALL the social media (Facebook, Linkedin, Twitter, Instagram) scheduled and we can even see mentions.

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Social Media Management Software FAQ

It depends on your business and target audience to decide which social media platform is the best for you. There are many social media platforms out there, most of them have different users and engagement levels.

Our experts voted for Hootsuite, Sprout Social and Buffer. See our article for the full list.

A social media management tool can help you find, schedule, manage and report on social media content.

By streamlining your social media accounts, reporting and analyzing the data, and actively monitor activity and engagement you can manage your social media accounts more effectively. A social media management tool can help you in this process.

One reply on “Best Social Media Management Software 2024”

Nice article! Out of all the Instagram tools that I’ve used, I love using Planoly for auto-posting. I talk about this in my Planoly Review, but it offers a lot of functionality beyond just auto posting content, ranging from its hashtag discovery tool, built-in analytics dashboard, and even auto-posting videos and Instagram stories.

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