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Best Social Media Management Software 2024

Are you looking for the best software to manage your social media?

We have compiled the ultimate guide to help you find the right social media management software.

Social media can help you to build your brand, increase sales and drive website traffic. However, connecting with your audience across multiple social media platforms can be very time-consuming.

We have reached out to 67 social media experts and asked them: which social media management software would you recommend others to use and why?

Last update: 1 March 2023

About this guide

This social media management software guide is written based on the feedback of 67 social media experts.

We interviewed each one of them and ask them about their previous experience with social media software and which one they recommend using.

After that, we dug into the ones that got recommended the most compiled a pros and cons list of each and added some comparison tables. The goal of all of this is to make it easier for you to find the right social media management software.

Let us know your thoughts in the comment section.

Top 10 Social Media Management Software 2024

Without further ado, let’s dig into the ones that our expert recommended.

1. Hootsuite (16 votes)

 Hootsuite makes finding, scheduling, managing, and reporting on social media content easier. They have an integration with 20+ of the most popular social media platforms, making managing multiple ones a lot easier.

2. Sprout Social (13 votes)

Sprout Social let’s you understand and reach your audience, engage your community and measure performance with an all-in-one social media management platform built for connection.

3. Buffer (12 votes)

Buffer let’s you plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. You can also measure your performance, create reports, and get insights.

4. Canva (7 votes)

Canva is a graphic design platform. It allows you to create social media graphics, presentations, posters and other visual content by using an easy drag-and-drop feature and professional layouts.

5. CoSchedule (6 votes)

CoSchedule is a work management software for marketers. It offers a range of agile marketing tools that will help you stay focused, deliver projects on time, and make your team happy.

5. Later (6 votes)

Later is a social media planner and scheduling tool, with a strong focus on Instagram. It lets you visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter.

7. Planoly (4 votes)

Planoly is a visual planner for Instagram. It helps you manage, plan, and schedule your Instagram posts for multiple accounts.

7. Sendible (4 votes)

Sendible has a strong agency focus and let’s you manage multiple brands on social media. Their tool improves communication with multiple stakeholders when scheduling and approving content.

9. Tailwind (3 votes)

Tailwind is a social media scheduling tool for Instagram and Pinterest. It helps you to post at the best times for engagement and to get more actionable analytics.

10. Grammarly (2 votes)

Grammarly is a free writing app to make their online writing clear and effective. It can help you to improve your content writing for social media.

By streamlining your social media accounts, reporting and analyzing the data, and actively monitor activity and engagement you can manage your social media accounts more effectively. A social media management tool can help you in this process.

A social media tool is software that helps you with the planning, execution and reporting of your social media accounts. Most tools will have an integration with at least one social media channel. Depending on the social media accounts that you manage, you might want to consider using multiple tools.

There’s no doubt that social media has become an essential part of marketing for businesses of all sizes. But with so many different platforms and strategies to consider, it can be tough to know where to start – or how to keep up. That’s where social media management tools come in.

Management tools like Hootsuite and Sprout Social offer users a variety of features to help them plan, publish, and measure their social media activity. With these tools, businesses can save time and ensure that their social media presence is consistent and effective.

Additionally, social media management tools offer users insights into their audience’s behavior. This data can help businesses to better understand what content is resonating with their audience and make adjustments accordingly.

Overall, social media management tools are a valuable asset for any business seeking to navigate the ever-changing world of social media marketing. With the right tool, businesses can save time, produce better content, and connect with their audience in a more meaningful way.

Full Software Reviews

Now, let’s dig into the top social media management software tools individually.

First, there are first grade social media tools like Hootsuite, Sprout Social and Buffer. These tools have a direct integration with multiple social media platforms. Their main focus is to manage your social media accounts more easily.

Then, there are tools that are not necessarily focussed on social media management but that can make your life a lot easier. For example, Canva is a graphic design platform and can be used for creating images for social media. Grammarly can help you with the spelling of your social media posts.

Now, let’s dig into a few of these a bit deeper.


Hootsuite Review

Hootsuite makes finding, scheduling, managing, and reporting on social media content easier. They have an integration with 20+ of the most popular social media platforms, making managing multiple ones a lot easier.

Your Go-To Social Media Manager

Our experts voted Hootsuite as the go-to social media manager. It’s among the most popular social media management platforms. The single dashboard shows an overview of the most popular social media platforms like LinkedIn, Twitter Instagram and Facebook. Within this dashboard, you can manage and schedule posts, receive updates, follow people and much, much more.

Calendar overview in Hootsuite.

It significantly reduces the number of hours needed to manage your social media. To do this, Hootshoot offers automated scheduling to maintain your social media. It schedules posts into a content calendar and sends reminders when to post your content.

Also, there are options to add team members. This makes Hootsuite perfect for small and large organizations where there are multiple stakeholders.

Hootsuite is a great tool to manage multiple social media channels at one central spot, and measure the results to optimize the ROI of your organization. It’s a go-to social media management tool for every social media manager.

Among our experts, there are a few huge fans of Hootsuite who recommend using the tool to others. Its convenience and efficiency are praised, as well as the fact that it helps social media managers to be increasingly time-efficient.

Additionally, Hootsuite has seamless integration with your favorite project management tools, like Canva, Slack and Zendesk.

Hootsuite integrations with other software.

Being used by companies around the world, Hootsuite

Sprout Social Review

Sprout Social lets you understand and reach your audience, engage your community and measure performance with an all-in-one social media management platform built for connection.

All The Bells & Whistles

Similar to Hootsuite, Sprout Social is an all-in-one social media management tool. However, the main thing that sets them apart is the ability to work with your team.

From within the app, you can see who created which post, who left a comment and who is managing a profile. Therefore, Sprout Social is perfect for larger organizations that have multiple people managing their social media.

Social analytics within Sprout Social.

Sprout Social is made for understanding and reaching your audience, engaging with that audience and measuring the performance of your social media engagements. It has many resources available that can help you when research content. Like Hootsuite, it also offers a calendar tool that will help you to plan your social media strategy in advance. This will save you time and effort.

Buffer Review

Buffer lets you plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. You can also measure your performance, create reports, and get insights.

Automated Content Scheduling

Buffer is focused on automated content scheduling across multiple platforms. Its multi-functional analytics dashboard allows tracking the performance of your social content in real-time. It has the ability to schedule posts for peak times of social media, depending on the time zone a user is located.

Buffers can connect directly to Facebook, Instagram, Twitter, Pinterest and LinkedIn. The platform allows you to schedule posts far into the future, letting you schedule your social media posts in advance and let you sit back.

Planoly Review

Planoly is a visual planner for Instagram. It helps you manage, plan, and schedule your Instagram posts for multiple accounts.

Official Instagram Partner

If you are only using Instagram, Planoly is the way to go. They are an official Instagram partner which means that the integration is never in danger to be paused.

It is a great way to visualize your Instagram posts and plan for the future. You can move things around and have a visual representation of how your feed will look like. Their calendar drag-and-drop grid preview is great for this.

Calendar visualization on Planoly.

Canva Review

Canva is a graphic design platform. It allows you to create social media graphics, presentations, posters and other visual content by using an easy drag-and-drop feature and professional layouts.

Graphic Design At Its Best

Canva is a very different tool than the others in this list. It’s an online content creation tool, which allows you to create social media content without much graphic design knowledge and skills.

If you don’t have the skills to use tools like Adobe Photoshop, Canva will help you out. And even if you do have these skills, Canva can most likely still help you out. It has many (hundreds) free templates, which makes it very easy to create images for Instagram, Facebook etc.

Canva is a great tool to help social media managers to get the social media graphic and any others.

Table Comparison

Then, let’s compare these top social media management software.

Now, let’s have a look at how the 3 most popular social media management tools compare against each other.

These three tools have a direct integration with multiple social media platforms. Their main focus is to manage your social media accounts more easily.

Hootsuite vs Sprout Social vs Buffer

Hootsuite

Hootsuite


✓ Free trial

✓ Paid plans start from US$49/month

Schedule post across:
✓ Instagram
✓ Facebook
✓ Twitter
✓ LinkedIn
✓ Pinterest
✓ Youtube

✓ Auto-scheduling

✓ Optimal send times

Content calendar

✓ Campaign tagging and reporting

✓ Multiple users*

Sprout Social

Sprout Social


✓ Free trial

✓ Paid plans start from US$89/month

Schedule post across:
✓ Instagram
✓ Facebook
✓ Twitter
✓ LinkedIn
✓ Pinterest
✓ Youtube

✓ Auto-scheduling

✓ Optimal send times*

✓ Content calendar

✓ Campaign tagging and reporting*

✓ Multiple users

Buffer

Buffer


✓ Free trial

✓ From $5 per social channel per month

Schedule post across:
✓ Instagram
✓ Facebook
✓ Twitter
✓ LinkedIn
✓ Pinterest
Youtube

✓ Auto-scheduling

✓ Optimal send times

Content calendar

✓ Campaign tagging and reporting

✓ Multiple users*

* Available in a more expensive price package.

Best Social Management Software: Which One To Choose?

A conclusion of what we have learned from the experts that we interviewed.

Now, with all the different platforms that are available. The critical question is: which social media management tool is best for you?

With the vast array of social media management tools available on the market, it can be difficult to know which one is right for your business. Here are a few factors to consider when making your decision:

First, identify which platforms you need to be active on. Not all tools support all platforms, so it’s important to narrow down your options based on which ones will work for you.

Next, consider your budget. Some tools are free, while others can be quite expensive. Determine how much you’re willing to spend before starting your search.

Finally, think about what features are most important to you. Do you need help with scheduling posts? Analytics? Customer service? Make a list of must-haves before beginning your research.

By taking the time to figure out which factors are most important to you, you’ll be able to narrow down your choices and find the social media management tool that’s right for your business.

There are a number of social media management tools available that can help businesses effectively manage their social media accounts. Some of the most popular tools include Hootsuite, Buffer, and Sprout Social. Each of these tools provides users with a range of features that can help simplify managing social media accounts.

For example, many of these tools offer users the ability to schedule posts in advance, track social media analytics, and engage with followers. Additionally, some of these tools also offer features specifically designed for businesses, such as team collaboration and customer support. By taking advantage of the features offered by these tools, businesses can save time and effort while still ensuring that their social media accounts are effectively managed.

If you’re after an all-in-one social media management tool you should pick between Hootsuite and Sprout Social. Both are very similar. Buffer would fit into this area as well, although they started off as a tool to just schedule your posts.

Planoly is best if you are only using Instagram and don’t care about anything else.

You can use Canva alongside each of these tools, as it will help you to create visual content a lot easier.

Read What The Expert Said About The Best Social Management Software

Find out what each expert had to say about their favorite software. Select the software from the list below.

Hannah Spencer

Hannah Ellen Design Studio
✓ LaterAs a marketer and designer working with clients to produce content and manage their social media schedule, I’ve found that Later has become essential for time management as well as communication with clients. Later allows you to preview your feed with all upcoming scheduled posts so the client has a better understand of what it’ll look like. Later also has some great analytic tools and asset management tools that I found to so helpful.

Sarah Walsh

Strategy Lead - Branch & Bramble

✓ Later
For my social media clients, particularly those using Instagram, I always recommend Later as a great tool.

Later originally sparked my interest because of their link in bio function, which they made available on their free plan. But after further investigation Later, I realized the fantastic variety of insights the tool provided. Some of my favorite features include: the ability to add return spaces in an Instagram caption without any work arounds or periods, hashtag suggestions, a hashtag counter so you don’t exceed IG’s limit, the ability to save captions for future use, and their analytics that tracks which hashtags are the most successful in your captions.

This is just a small selection of all the wonderful functions of Later. They also have a great blog that isn’t overly sales-y or Later-centric and provides truly valuable insights.

Malte Scholz

Co-Founder - Airfocus

✓ Sprout Social
One tool that we love using for our social media management is Sprout Social. It has all the bells and whistles of a great social media tool, but one thing that sets it apart for us is the ability to work with your team. You can see from the app who created which post, who left a comment and which of your team members is managing a certain profile. Moreover, the ability to add tags to your posts within the app is useful because it lets you compare campaigns. For example, we added a tag “featurelaunchQ1” and “featurelaunchQ2” so we can compare our performance and find ways for improvement.

Chad Hill

CMO - Hill & Ponton

In today’s technology advanced community, marketing has widened its grasp in terms of reaching clients or potential customers. There have also been added tasks that help manage and to keep up with the modern era the global technology has developed. Businesses also are carrying out different ways to keep their presence visible to the market in any way it can, especially on social media.

Social media management is the process of managing your online presence to any of the social media platforms available at this age such as Facebook, Instagram, LinkedIn, and Twitter for creating, publishing and analyzing. It could grasp a volume of clients in no time since social media have a wide variety of users in every corner.

These are some of the tools that social media managers are using:

✓ Sensible
Sensible is one of the tools being used to help social media managers who have several clients. The tools allow the manager to customize his/her dashboard according to the branding.

✓ eClincher
eClincher allows the manager to schedule and publish posts, respond to social media queries and to analyze your social media performance. It also enables you to auto-post with smart queues and RSS feeds and lets you search for social media influencers.

✓ CoSchedule
CoSchedule is a powerful calendar to help you manage also the many aspects of your business marketing. The social media manager can manage and collaborate with different teams to create your social media posts, content, events, and tasks.

Meg Marrs

Founder - K9 of Mine

✓ Tailwind
One of my favorite social media tools is Tailwind – it can be used to schedule and post Pinterest pins as well as Instagram posts.

Tailwind makes it really easy to add tags, post to specific boards, and re-publish certain seasonal or timely posts during specific times of the year! Their “Tribes” section also encourages other Tailwind members to share other people’s posts, spreading the reach of your pins and driving traffic.

Pinterest is a social media network that’s often underutilized, and Tailwind makes it really easy to crush it at the Pinterest game!

Tom Mumford

Co-Founder - Undergrads LLC

✓ Hootsuite
Hootsuite is a great tool for those that want to increase their social media engagement. It can be managed by several members of your team and allow you to delegate tasks to each one. You can also manage multiple social media platforms at once and schedule posts in advance. When you come up with new strategies, you’re able to view your analytics and utilize the reporting features if you want a professional document on your social media progress.

Andrew Maff

Founder & CEO - Bluetuskr

✓ Sprout Social
Our team uses Sprout Social. It’s not the least expensive option, but after years of research and trying several other platforms, we’re very happy with where we landed. A majority of social media growth comes from outreach, not so much just posting, Sprout makes this very simple with some great social listening tools.

Angie Quigley

Social Media Manager - Red Egg Marketing

✓ Hootsuite
I recommend using Hootsuite for all social media posting. It’s a simple tool that allows you to create, organize, and schedule posts to all social media platforms, all in one place. It’s easy to use and making edits and changes is a breeze! Accounts can have multiple users, allowing content creators to create drafts and managers to easily edit, approve, and schedule posts. It’s especially helpful for agencies with multiple clients’ social media accounts to keep track of!

Aliza Sherman

Digital Marketing Strategist - Spark the Creative

✓ Buffer
I can manage messaging going out to multiple accounts including more than one Twitter account, LinkedIn profiles, LinkedIn pages and also easily add posts and articles to a queue to publish over time. NOTE: I don’t use Buffer for Facebook or Instagram.

✓ Planoly
I’m able to not only prepare and schedule posts with graphics and text for Instagram using this tool, but I can drag and drop posts around to find the right placement to create a better aesthetic for each Instagram account I manage.

✓ Hootsuite
I tend to use Hootsuite more as a listening post although it also has post creation and scheduling features and the ability to manage multiple accounts with your team.

✓ Sprout Social
For more robust client social media management needs, I manage post creation, scheduling, monitoring and social conversations using this tool. It’s more of a Swiss Army Knife for social media management.

Alex Williams

Owner - Hosting Data UK

Whether you’re creating and publishing content, engaging with potential and existing customers or analysing insights, the big wide world of social media can seem overwhelming. Luckily for us, there are a load of super intelligent boffins out there designing social media management tools to support our everyday social media needs.

Many of these tools can help save time, streamline your day to day workflows and help you target the right audience.

✓ Canva
Canva is a great tool to help even the most amateur of graphic designers to create social media graphics, presentations, posters and other visual content. Available on both web and mobile, Canva offers a library of free and paid for images, templates and illustrations to help you create engaging and inspiring social media posts.

We use Canva on a daily basis and love the consistency it provides across our content creation.

✓ CoSchedule
When it comes to publishing content, CoSchedule is a powerful tool to help you manage and collaborate with your team to create your social media posts, content, events, and tasks in a calendar style format. It’s perfect for marketers who want to organize all their projects in one place in a collaborative way.

CoSchedule is a great tool for a business of our size. It offers a one stop shop for all our social media scheduling needs and is extremely user friendly.

Alexis Davis

Founder - The Content Plug

My favorite tools to manage social media accounts include:

✓ Planoly
Helps schedule and plan Instagram content visually. Planoly is my favorite tool as I can plan weeks of content in one sitting.

✓ Tweetdeck
Allows me to schedule tweets, respond to messages, track keywords, and reply to mentions for multiple Twitter accounts in one place.

✓ ReviewTrackers
Aggregates reviews from Facebook, Google, Yelp, etc. so I can respond and analyze trends across locations.

Stacy Caprio

Founder - Growth Marketing

✓ Buffer
One social media tool I use to boost engagement is the platform Buffer which has allowed me to post at one time to schedule social posts across multiple platforms that go live at future times. It is a huge timesaver and allows for posts to go across all of social without much effort to boost engagement and views.

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Social Media Management Software FAQ

It depends on your business and target audience to decide which social media platform is the best for you. There are many social media platforms out there, most of them have different users and engagement levels.

Our experts voted for Hootsuite, Sprout Social and Buffer. See our article for the full list.

A social media management tool can help you find, schedule, manage and report on social media content.

By streamlining your social media accounts, reporting and analyzing the data, and actively monitor activity and engagement you can manage your social media accounts more effectively. A social media management tool can help you in this process.

One reply on “Best Social Media Management Software 2024”

Nice article! Out of all the Instagram tools that I’ve used, I love using Planoly for auto-posting. I talk about this in my Planoly Review, but it offers a lot of functionality beyond just auto posting content, ranging from its hashtag discovery tool, built-in analytics dashboard, and even auto-posting videos and Instagram stories.

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