Software Review

Sprout Social 2023 Review

Sprout Social lets you understand and reach your audience, engage your community and measure performance with an all-in-one social media management platform built for connection. Voted #2 in social media management tools.


  • Plan, organize and deliver social content with cross-network scheduling.
  • Track campaign performance and respond to incoming messages quickly.
  • Evaluate outcomes with customizable reporting tools.


  • Free 30-day trial available.
  • Standard package starts from US$99 per month.

More About Sprout Social

Sprout Social Reviews

Find out what each expert had to say about Sprout Social.

Kimberly Phan

Senior Digital Strategist - Antenna
✓ Sprinklr Sprinklr is the gold standard for social media management. Its social suite contains the most comprehensive and unified software that helps enterprises connect and serve their clients at any range. Their suite of products offers 5 modules for marketers: Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern Engagement. It has the capabilities of publishing, community management, in-depth analytical reporting, team collaboration, and more. The AI-driven technology allows real-time insights to help increase customer satisfaction.✓ Sprout SocialSprout is a cost-effective system that has social media scheduling, monitoring, and reporting capabilities. One of the things that set Sprout apart from say, Hootsuite, is its reporting capabilities and how seamless it is to export their beautiful reports. They also have an incredible CRM tool (customer relationship management) that helps marketers serve their clients better.Social Listening✓ NetBase NetBase’s social listening tool gives real-time insight into online and customer conversations. Its AI-driven technology determines audience sentiment, behaviors, hashtags, people, and brands from social conversations. Their platform delivers automated theme and helps brands capture consumer adjacencies earlier than competitors, leading to rapid ideation.✓ Brandwatch Brandwatch’s powerful social listening tool has the most extensive set of analytics and allows marketers to analyze discover insights within billions of conversations. Its data capturing capabilities allow marketers to hone in conversations and monitor mention volume, demographic data, image recognition, trending topics, segment data in relevant categories and react in real-time.

Andrew Maff

Founder & CEO - Bluetuskr

✓ Sprout Social
Our team uses Sprout Social. It’s not the least expensive option, but after years of research and trying several other platforms, we’re very happy with where we landed. A majority of social media growth comes from outreach, not so much just posting, Sprout makes this very simple with some great social listening tools.

Beth Adan

Director of Marketing - NisonCo PR & Marketing

✓ Hootsuite
Rather than juggling multiple social platforms and posting content at all hours of the day, brands should schedule updates in advance using a service like Hootsuite or Sprout Social. This allows them to publish content on the same time of day and days of the week, which boosts SEO and appears more professional and consistent.

✓ Canva
A super user-friendly tool that lets you design anything from a Facebook cover image to a restaurant menu, Canva is something I use nearly every day for both personal and professional projects. It’s free to sign up and provides a simple way to add text or graphics to an image without having to use a bulky program like PhotoShop. Although most elements are free, if you want to purchase a paid graphic or image, it’s just $1.

✓ Unsplash
The perfect stock photo site for finding Creative Commons licensed, high-quality imagery, this is my go-to resource for finding backgrounds, images for blog posts and more. It’s also a great place to seek design inspiration – Canva includes a section called Made with Unsplash to show you how others are using their images to create vibrant marketing collateral.

Aliza Sherman

Digital Marketing Strategist - Spark the Creative

✓ Buffer
I can manage messaging going out to multiple accounts including more than one Twitter account, LinkedIn profiles, LinkedIn pages and also easily add posts and articles to a queue to publish over time. NOTE: I don’t use Buffer for Facebook or Instagram.

✓ Planoly
I’m able to not only prepare and schedule posts with graphics and text for Instagram using this tool, but I can drag and drop posts around to find the right placement to create a better aesthetic for each Instagram account I manage.

✓ Hootsuite
I tend to use Hootsuite more as a listening post although it also has post creation and scheduling features and the ability to manage multiple accounts with your team.

✓ Sprout Social
For more robust client social media management needs, I manage post creation, scheduling, monitoring and social conversations using this tool. It’s more of a Swiss Army Knife for social media management.

Jaye Bonser

Social Media Executive - Adzooma

✓ Sprout Social
After testing and trying a variety of different platforms over the last 18 months, Sprout Social’s easy to use platform stood out for me. Before, I was using various different tools for different channels. It was hard to manage and confusing.

Sprout gave me the ability to manage our 4 main social media platforms in one, this included posting, scheduling and reporting. It was easy to get started and you’re provided with a very helpful Sprout expert who you can chat with to ask any questions.

The tool has a wide variety of features that you can use to help manage your social media. Teams are able to collaborate on tasks or work individually on work assigned to them, you’re able to view all mentions and messages in one place and it has numerous listening features. These include seeing posts from specific keywords or hashtags you follow.

Personally, some of my favourite and most used features are that you’re able to see all scheduled posts in a clear calendar where you can make any changes instantly. I also like that sprout offers an optimal posting schedule to enable you to get the maximum reach from your posts.

For a tool that includes such a high range of features, Sprout Social is also very competitively priced which for me sealed the deal.

Tommia Hayes

Senior Manager of Communications - Community Health Charities

✓ Sprout Social
This tool is great for multiple reasons. It allows users to schedule posts, get in-depth data on social campaigns to create reports, provides competitor analysis, consumer research and trend research. Sprout social is a one-stop shop for digital marketers running social campaigns or just managing social channels.

✓ Hootsuite
Hootsuite is a great tool to manage multiple social media channels at once, measure social results, and provides social listening tools. It also has an integration functionality, which connects apps to the dashboard that provides users tools to streamline processes, access better data and more. Hootsuite also has an academy that helps marketers stay on top of trends. Plus, HootSuite offers affordable plans for any size budget.

Malte Scholz

Co-Founder - Airfocus

✓ Sprout Social
One tool that we love using for our social media management is Sprout Social. It has all the bells and whistles of a great social media tool, but one thing that sets it apart for us is the ability to work with your team. You can see from the app who created which post, who left a comment and which of your team members is managing a certain profile. Moreover, the ability to add tags to your posts within the app is useful because it lets you compare campaigns. For example, we added a tag “featurelaunchQ1” and “featurelaunchQ2” so we can compare our performance and find ways for improvement.

Samantha Edwardes

Digital Media Marketing Specialist - &co. pr

✓ Sprout Social
Sprout Social greatly assists in maintaining complete oversight over multiple social media accounts.The reports the platform provides are very comprehensive and the PDF downloads are easy to share with clients. The ability to track our hashtag analytics is my personal favorite feature, allowing us to further refine our strategy each month.

✓ Canva
Graphic design platform Canva is not only incredibly user-friendly, but includes a plethora of inspiring layouts. I use Canva multiple times a week, developing all sorts of branded content – engaging social media posts, themed Stories, and attractive, on-brand newsletters.

Mimi Banks

Founder and CEO - MB Social

✓ Planoly
Use this tool exclusively to plan the look and feel of our feed. It’s a great way to visualize content and plan for the future. Each piece of content is like a puzzle piece, so you can move things around and have a visual of what your feed will look like.

✓ Sprout Social
Main tool to schedule, track and engage on social media. It’s user friendly, enables multiple logins and pretty good reporting. It allows you to schedule multiple channels at once and schedule based on optimal times

✓ Iconosquare
It has one of the best Instagram analytics I have seen. It’s user friendly, allows you to track competitors, hashtags and even schedule posts. We can benchmark posts, easily see top performing content and stories. You can also download data to dive into the quantitative results.

✓ ContentCal
A client introduced this to us. We can plan/schedule our Facebook and Twitter content. The client approves and then it automatically schedules. Since there is not a direct API for Instagram yet, we still use Sprout for Instagram. The caveat here is that it’s mostly for scheduling and approving. It’s not a good tool for someone who has more complex planning and needs to input other events, notes, promotions, etc.

Andrei Vasilescu

Digital Marketing Specialist - DontPayFull

✓ Sprout Social
Sprout Social is a comprehensive and all-in-one social media management tool. This tool is made for understanding and reaching the audience, engaging the audience and measuring the overall performance of your social media contents. It empowers the users to easily control the content quality and posting schedule. Its amazing analytic features offer trend analysis, productivity management and versatile analytical reports in order to measure and control social media marketing efforts. The plans of Sprout Specialstart at $99 per user per month.

✓ Buffer
Buffer is considered to be a multipurpose social media management tool in the trade. This tool is a specialist for content scheduling across the popular social media platforms like Facebook, Twitter, Instagram etc. with this tool, you can create, repurpose and schedule the contents according to different social platforms. Its multi-functional analytics dashboard allows tracking the performance of your social contents in real-time. You can customize your contents in any way you want with Buffer. Buffer’s plans come at$15, $65 and $99 per month along with its free version.

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