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Digital Marketing Software Review

Unbounce 2020 Review

Unbounce lets you create custom landing pages that convert more visitors than any website. Their software requires no coding and offers an easy-to-use drag and drop builder to build high-converting landing pages for your business. Voted #3 in landing page builders.

Features:

  • 100+ templates to choose from.
  • Drag-and-drop element builder.
  • Unlimited popups and sticky bars.
  • Integrations with multiple third party tools.

Pricing:

  • Free 14-day trial.
  • Plans start from US$80/month.

Disclosure: Some of the links in this article are affiliate links. This means that, at no added cost to you, we might earn a commission if you click through and make a purchase.

More About Unbounce

Unbounce Reviews

Find out what each expert had to say about Unbounce.

Joe Bailey

Business Development Consultant - My Trading Skills

✓ Unbounce
I have used this landing page builder in many of my projects, and it is still one of the best I have ever used. It has extensive features that make the process easier and more customizable. The price is affordable, and ease of use remains impressive.

HubSpot Landing Page Tool
Low cost plus a few extras such as smart content and CTAs, make this tool one of my favourites as well.

✓ GetResponse
Landing pages is just one of their offerings, and it is a great option for anyone starting from scratch and requires more than just a landing page software.

Supriya Agnihotri

Brand and Communications Manager - Neurosensum

There is actually ‘NO’ best landing page building tool. Every tool has its own best features and loopholes. I have used quite a de number of tools to build landing pages and out of all, my top 3’s are:

✓ LeadPages
It is made for every kind of business model be it a DIY marketer or large agency. The easy drag and drop customization helps you to get up and going with your custom design and their analytic tools allow you to track the effectiveness of your conversions. These guys have email marketing and some cool marketing features as well.

✓ Hubspot
It is one of the most reputable names in the world of SaaS and B2B marketing. They offer a variety of marketing services, from a CRM tool to a sales tool and a landing page tool which makes HubSpot is a one-stop-shop. It also offers feature-rich, easy to use, powerful landing page creation tools. It makes it a great tool for single users, large teams, as well as agencies.
The best part about it- It is the cheapest tool and a great boon to small enterprises

✓ Unbounce
Unbounce is, without doubt, one of the best landing page building tools. Their fully customizable templates make it hassle-free to maintain a brand’s image. It’s integrating functionalities with WordPress, CRM’s, and marketing platforms helping you create high converting landing pages. Their dynamic keyword insertion is a great feature that allows you to replace the keywords of your landing page and replace them according to the user’s search query.
One of the more advanced options, it allows you to edit mobile vs desktop individually to get the look you need.

Sam Maley

Marketing Director - Bailey & Associates

What makes a good landing page builder?

You’ll want to balance three things:

Ease of use: What is your level of expertise? Can you make use of the tools on offer? Can you quickly implement changes when necessary?

Performance and customization options: What kind of tools do you need? Do you have the experience to use them?

Price: What is your budget? Does the cost justify what you can do with it?

What landing page builders would I recommend?

✓ Hubspot – the all-rounder
With an entry level option of $50 a month, Hubspot won’t break the bank. Building pages is straightforward, with a range of templates you can use. Combined with being a popular platform with lots of easy to find guides, this makes it a good option for beginners. Plus, there are a solid array of features to enable your marketing strategy, including A/B testing, content creation tools, and customer relationship management (CRM).

✓ Unbounce – best features
Unbounce does have a slight learning curve, but the platform is intuitive and becomes very easy to use with a little practice. It features some of the best templates on the market, fantastic A/B testing functionality, and flexible editing options. It is one of the more expensive options. The basic package costing $79 a month, while the full enterprise option comes in at $399. However, it’s very much a “you get what you pay for” scenario – if you utilise all the tools, it can be well worth it.

✓ Leadpages – bang-for-buck
The standard plan of $25 a month is among the cheaper options out there. It doesn’t have a huge range of features, and the user interface is a little clunky. However, unlike some of its competitors at this price point, deployment of features you do build is actually reliable. You can always upgrade your package later, unlocking features on par with Hubspot and Unbounce.

Rob Delory

Digital Maketer

✓ Hubspot
If you are considering an all inclusive marketing automation platform, HubSpot provides very intuitive templates for their landing page builder and the most in-depth usage for capturing the analytical information.

✓ Unbounce
Probably one of the most well known and easy to use available online. Great selection of templates and works well with call tracking and other marketing tools. No need to even have a website.

✓ Beaver Builder
If you have a WordPress website and want your landing pages to be a part of the site, this is a simple solution that gives you control over the design of your pages. Trusted and tested by many in the industry.

Adam Sargent

Designer - Summit Digital Marketing

✓ Unbounce
I recommend using Unbounce. Unbounce is very user-friendly to design & create while also allowing Javascript to be added for more advanced users. Offers great tracking analytics also.

Hammad Akbar

Founder - Cavako

Promoting your business online is the current norm during this digital marketing era. If you need to make sales, you need a landing page for your business website.

An excellent landing page plays several roles in your marketing campaign. Some of these include enticing visitors to act on your business, generate new sales, increase your online following, and capture leads.

Statistics indicate that 22% of businesses that use digital marketing are satisfied with the conversions that result from their landing pages. And this points to the potential growth of conversions when using landing pages.

However, getting the best landing page builder is not easy. There are a lot of builders online, and choosing one requires you to be keen to get the best.

Some crucial factors to consider when choosing a website builder include:
– Ease of use;
– Specific features for the builder;
– The price of the builder.

What to look for in Builders:
When selecting a landing page builder, there are several technical things you should look at apart from your personal considerations above. The reason is that different builders come in different properties and offers.

Let’s look at the significant considerations before you choose one:

1. Templates availability
You should go for a builder that offers you some templates. This will save your time as all you will need is to select a template that nears the perfect one for you and drop the content easily.

2. Intuitiveness and smoothness
Understand that some landing page makers are clunky to use. These will make your experience hard, and you have to select the easiest for you.

3. Flexibility
It is good to go for a builder that gives you an easy time to modify your content as well as the page design.

4. Integrations
Your landing page needs to be connected to various other tools you will need for your page. Whatever the builder you choose, it should allow you to do integrations like email marketing or CRM tools.

5. Mobile-responsiveness
Most of your readers and visitors will be using mobile devices. Make sure your landing page builder creates mobile-responsive pages.

What are the best three landing page builders?
In this part, let’s see the best three landing page builders that you can try out:

✓ Leadpages
Leadpages is one of the builders you should think about. It comes with a friendly package that everyone can afford but still offers you the key features to device the best landing page.
The builder comes with CRM, email integration, text replacement, and landers, among other features. And this makes it useful in every kind of business site.
To get a taste of Leadpages, you could sign up and create 14 days free trial, and if it fits your needs, then you can pay.

Features of Leadpages
-Integration with social media
-Drag and drop options
-Wordpress integration
-Mobile-responsive
-Page design and form creation plugins

Leadpages Pricing
The builder comes in different plans, as indicated below:
Package
Pricing per month
-Standard
$25
-Advanced
$199

✓ Unbounce
With usage by over 1500 brands across the globe, Unbounce is undoubtedly one of the most loved landing page builders.
The builder allows you to create optimized landing pages hence converting most of the visits to your site into sales.

With this builder, you can easily build and test your landing pages, sticky bars, and popups while you are blunt in coding.
Some of the integrations on the Unbounce builder include Hubspot, Mailchimp, Zapier, WordPress, and Salesforce, among others.

Features of Unbounce
-Dynamic insertion of the keyword
-Customized domains
-Sticky bar
-SSL encryption
-Multi-user management Lead generation tools
-Templates that are mobile responsive
On top of that, it’s got a free trial so that you can test out the product before buying.

Unbounce Pricing
After your 14 days trial, you can choose any of the following plans:
Package
Pricing per month
-Essential
$79
-Premium
$159
-Enterprise
$399

✓ Hubspot
Hubspot is the perfect match when it comes to B2B marketing and SaaS. The builder allows you a variety of services, including marketing and landing page building.
Hubspot is simple to use and powerful, more so due to its rich-feature tools.
The landing page builder can be used by single users, huge teams as well as agencies.

Hubspot Features
-List segmentation
-Easy to use
-Mobile responsive pages
-Conversion of leads through the live chat, bots, and pop-up forms
-Allow you to create a personal landing page

Hubspot Pricing
Hubspot comes in three different packages as shown below:
Package
Pricing per month
-Starter
$50
-Professional
$800
-Enterprise
$2,400

When using any of the above landing page builders, ensure that you write long pages. According to statistics, long enough landing pages can generate up to 220% more leads. However, you have to test what works for your case even before identifying the best builder.

Gaurav Jain

Co-Founder - MageComp LLP

✓ Unbounce
If you are using ads networks like Google ads and other, Unbounce is worth checking out because it has tight integration with them.

If you are starting up with, this tool can help to improve Adwords Quality Score of PPC campaigns. It can automatically create a landing page based on the most searched keywords by users on the internet.

Hotjar
Hotjar is one of the best tools to check user behavior on your website with the help of a heatmap.
– You can figure out the most clicked section on your website
– The point from where users are leaving your website.
– The Section where users are interacting most.

Optimizely
It’s not limited to only A/B testing, but you can do l lot more out of it,
– It is full-stack, works for web and mobile both.

Dhaval Panara

Deputy Digital Marketing Manager - Biztech Consultancy

✓ Hotjar
One of my favorite tools to mager user behavior category.. The tools build with the marketing mind and give visibilities of website usabilities. additionally, it has a heat map, scroll depth, survey tool, polls, user journey video recording, feedback messaging and many more features. It directly helps you do find the improvement areas of the website. It’s available in free with limited features, paid with advance features

Google Optimize
If you are planning to do A/B testing, Google optimization is the free tool with required insights. One of the easiest ways to give personalized the experience and run the A/B testing. The most important thing is, anyone can set up code with deep knowledge of website coding. Additionally, it integrates with your Google Analytics, Firebase, and Google Ads, therefore result comparison made easy..

✓ Unbounce
It’s very difficult to create and try various landing pages for websites, Unbounce allows user to create a custom landing page, sticky bar, and popup without knowledge of coding. Majorly the separate landing page concept uses for the paid advertisement audience. One of the main advantage use of tool a way it integrates with Google Analytics, Google ads, CRM and many more.

Unbounce FAQ

What is Unbounce?

Unbounce is a easy-to-use drag and drop builder to build high-converting landing pages.

Is Unbounce any good?

Our experts voted for Unbounce as the #3 landing page builder.

Is Unbounce free to use?

Unbounce offers a free 14-day trial.

What are the best features of Unbounce?

Drag-and-drop landing page builder. 100+ customizable templates. Integrations.